Breaking The Boundaries Of Innovation Nike'S "Fancy" Sports Equality

In December 10th, the Nike Victory Swim swimsuit series was unveiled. This series of female aquatic sports equipment has fully enhanced the functionality of the fully covered swimsuit, reflecting the idea that Nike constantly innovated to solve sports obstacles. Nike also hopes that through this series of products, more women from all over the world will insist on the pursuit of "sports fun". This is also one of the fulcrum of Nike's constant pursuit of the concept of "Innovation for All". In addition to the Nike Victory Swim swimsuit series, Nike has recently released basketball shoes that can be quickly worn out by single hand, running shoes designed for people running slowly, and sports underwear series for women of different sizes to help more people participate in sports.

Nike believes that "sports should be synonymous with equal opportunities". It has always been committed to innovating consumers around the world to enjoy the fun of sports and to give feedback to consumers from all over the world. In the industry view, Nike's "Innovation for All" scenario will also help Nike cope with more challenges from competitors in the global sports market.

Opening sports for more women

The newly released Nike Victory Swim swimsuit series, including a series of women aquatic sports products, has the characteristics of lightness, speed and beauty. In order to enable women to move freely in water, the swimsuit series includes Nike Victory Full-Coverage Swimsuit swimsuit suit and some independent aquatic sports accessories, such as Nike Swim Hijab swimsuit scarf, Nike Victory Tunic waist swimsuit top and Nike Tan Swimsuit Bottoms. The packages are solid and smooth, and are innovative, functional and stylish.

According to information from Nike, the Nike Victory Swim swimsuit uses the patent warp knitted fabric developed in Italy, not only improves fabric performance, but also has the function of UPF 40+ protection and DWR (durable waterproof), which provides athletes with lightweight, breathable and fast drying wear tests.

It is noteworthy that, relying on Nike's technological advantages, the Nike Victory Swim swimsuit series is full of attention. This series of products uses innovative swimsuit design and has drainage system from head to toe, which is a revolutionary breakthrough. The swimsuit contains a gill shaped built-in vent, and the open connection is adopted to make the athletes stay light and move freely in the water. The cuffs of the wrist and ankles connect the swimsuit to the body, but it is not tight enough to ensure that the athletes will not be disturbed in the water.

"Under the dual stimulation of opportunities and challenges, we break through the boundaries of innovation and break through the obstacles with unexpected solutions. We hope that the release of the Nike Victory Swim swimsuit series will inspire more girls to abandon their pursuit of "enjoying sports" at all stages of their life. In the interview, Nike responsible person explained the original intention of the Nike Victory Swim swimsuit series.

The release of the Nike Victory Swim swimwear series has created an opportunity for more women around the world to enjoy water sports and enjoy the fun of sports. Though initially considered as a single group, it has opened a new window to meet the wider needs -- whether it is women who prefer conservative conservative swimsuits or women who need sunscreen. We hope this product can open a sports door for more women in the world.

The launch of the Nike Victory Swim swimsuit series is just a microcosm of Nike's "continuous commitment to design and develop more innovative products based on the diversified needs of female consumers."

"The more feedback we hear, the more we can help women athletes from a new perspective." Martha Moore, Nike creative director and vice president, said: "we are constantly expanding our horizons of innovation and encouraging more women to join the movement through innovative thinking and targeted design. For us, the Nike Victory Swim swimsuit series highlights the power of innovation, calling on all female friends to explore and discover the fun of sports.

Constructing "equal opportunity" product matrix

In fact, the Nike Victory Swim swimsuit series is a fulcrum for Nike to pursue the idea of Innovation for All. This concept is also evident from other products recently launched: for example, a pair of basketball shoes that can be quickly worn out by one hand, running shoes designed for people running slowly, and sports underwear series that provide better sports experience for women of different shapes.

This spring and summer, Nike launched its Nike FE/NOM Flyknit Bra sports underwear, which aims to provide a variety of options. The product provides targeted support, strength and comfort, plus full bread characteristics, suitable for all kinds of sports, from running to high intensity training, from boxing to indoor cycling, Pilates and yoga, to make women athletes confident. Janett Nichol, vice president of Nike fashion design, said: "for active women, good sports underwear can make sport comfortable and exercise can enhance women's self-confidence." In addition, in the spring and summer 2019, the Nike sports lingerie series consisted of 57 styles, spanning three support strengths, with a maximum size of 44G, meeting the needs of female consumers of different stature, size and interest in sports.

Not long ago, Nike Air Zoom UNVRS, which was equipped with Nike FlyEase technology, landed on nike.com. Subsequent color matching was also launched in December 7th through Nike App. This is the new application of Nike FlyEase Technology launched in 2015.

This basketball shoe not only provides more convenient wear and tear experience for wearers, but also Nike's first sneakers based on FlyEase technology.

Nike Air Zoom UNVRS was inspired by the 2015 WNBA most valuable player Elena Dell Donne and her sister Lizzie. Delle Donne's biological sister, Lizzie, is a disabled person. She has been inspired by her experience with her elder sister, and hopes to apply those design features to meet the needs of disabled people in basketball shoes they wear in professional sports. "I want to prove to everyone that professional athletes can also wear such sneakers to play," Delle Donne said. "Men and women, whether adults or not, are handicapped, can wear these sports shoes to enjoy sports."

Nike FlyEase footwear products have set a clear design concept from the very beginning: starting from the essential needs of disabled athletes, we will create a more convenient and better designed footwear so that it can be applied to all athletes.

Nike Air Zoom UNVRS basketball shoes bring sportsmen wearing experience to athletes: the heels with magnets are easy to fold and open, and have a good connection with the middle sole, which greatly simplifies the wear and tear process of the shoes, so that the wearers can quickly and simply wear or take off their shoes without the help of their hands. At the same time, the magic sticker of Flywire tech plus surrounds the whole shoe body. Only one hand can be used to tighten and lock. Two simple actions of one pull and one pass can bring highly adaptable package performance. FlyEase technology perfectly demonstrates Nike's ultimate pursuit of design and constantly seeks the best solution to meet everyone's needs.

Can not mention the Nike CruzrOne, designed by Tinker Hatfield, Nike's chief designer, is a pair of running shoes tailored for slow runners. CruzrOne's inspiration came from a dialogue between Tinker Hatfield and Nike founder Phil Knight, who said she had to complete 13 km of slow running every day. Tinker Hatfield therefore studied the demand for running shoes for slow runners like Phil Knight, making comfort the focus of CruzrOne's performance. This pair of running shoes carries the latest Nike React technology, the arc of the heel of the shoe is upturned, and when the slow running follows the feet, the sole can smooth the touchdown process as the wheels do, so that the runner is steady and natural at every step.

Through Nike's "Innovation for All" concept, it is easy to see that its support is "all people" sports business, because Nike firmly believes that sports life is better. Nike is also more firmly regard the brand itself as a catalyst, constantly encouraging more consumers in the world to participate in sports, with the help of sports beyond all obstacles.

Solving new problems in the industry

"Nike has always been committed to enabling consumers around the world to enjoy the fun of sports. It is precisely because of this that Nike constantly listens to the voice of all kinds of consumers. This also gives Nike more opportunities to innovate, and then to give back more different types of consumers from all over the world. Nike is also expanding its definition of sports to solve new challenges. " Nike related responsible person said. Nike has continuously launched innovative designs for many consumers with different needs, enabling them to better release their sporting potential.

For Nike's pursuit of "Innovation for All" concept, Peking University national sports industry research base, China sports industry high quality development research group Guo Bin analysis, any sporting goods enterprise, whether domestic or foreign, its products are in essence, to better meet people's sports needs and enhance people's quality of life, everyone has the right to acquire and feel modern technology and quality products, any company that has a responsibility should not only consider the economic benefits of enterprises, but also contribute to all aspects of society.

It is noteworthy that Nike's Innovation for All concept also helps to enhance Nike's competitive advantage in the global sports market.

Wang Qi, vice president of Beijing Olympic Culture Promotion Association, President of Nike Olympic group, said that Nike's "Innovation All All" concept aims to provide more suitable product design for diverse groups, so as to meet the needs of different groups of people. "Because of the different needs of different consumer groups, Nike attaches great importance to the concept of" for all "when formulating marketing strategies. This distinct corporate culture has enabled Nike to win more attention and market share among young people.

According to Wang Qi observation, sporting goods marketing has entered a new era. Now it is not like a large number of sports champions, sports stars and excellent sports teams to promote products. At present, sports have been integrated into life. Sports products should meet the needs of all sectors, industries and groups. Especially now, the consumption concept of young people is completely different from the past. "This is also a test question for sporting goods brands. Nike's" Innovation for All "is also an exploration.

"Expanding opportunities for contacts and developing sports for everyone -- this is Nike's brand vision and our firm practice in the world. We are constantly trying to create more ways to enhance participation, transparency and positive energy. What we do is all over the world. Nike responsible person said so.

"Just like Nike instilled in the brand idea," if you have the body, you are an athlete, "we have reason to believe that Nike will continue to move forward in the test. Wang Qi is very optimistic about the future potential of Nike's "Innovation for All" concept.