NIKE Chinese Version APP Online Coach Quality Blacklist

It is easy to die, and 2019 has come to an end. In the past week, what major events have taken place in the garment industry?

Domestic events: December 2nd -12 6

　　 How does the "noble bird" fall from the first stock of sports to the double kill of stocks and bonds?

On the evening of December 2nd, the bird announced that the "14 noble bird" bond, which is due to expire on December 3, 2019, has not been paid on schedule. It will suspend trading on the Shanghai stock exchange's fixed income securities comprehensive electronic platform since December 3, 2019. The "14 noble bird" corporate bonds issued in 2014 amounted to 800 million yuan. As of now, the balance of the bonds is 647 million yuan, the bond interest rate is 7%, the credit rating is "CC", and there are great difficulties in the timely payment.

　　 Zhongfu said: Since the beginning of this year, the polarization of sports brands has become more and more serious. Relative to the rise of Lining and Anta, it is the delisting of rich birds and the plight of expensive birds. If 2013 of the birds began to go downhill, then from 2014 to 2017, the precious birds constantly built the concept of "sports ecology" through capital operation, and pushed themselves to the edge of danger step by step. At present, the problem faced by expensive birds is not only debt, but also the worsening of the cash flow caused by the weakness of the main business. Besides, inventory problems are also a big problem that the birds and birds need to solve now.

　　 Liu Lianhong, vice chairman of the red bean group and vice chairman Gong Xindu resigned.

In the evening of December 3rd, the Jiangsu red bean industrial Limited by Share Ltd (hereinafter referred to as "Hong Kong stock") issued two directors and supervisors resignation notice. The announcement indicated that the board of directors of the red bean shares received the written resignation report of chairman Liu Lianhong recently. Gong Xindu, vice chairman of Hong Kong stock, also submitted a written resignation report recently. Gong Xindu applied for resigning from his position as vice chairman, director and special committee of the board of directors. After resigning, there will be other arrangements for Gong Xin Du company. On the same day, red bean shares also issued a notice about the resignation of the company's supervisors. The board of supervisors of the company recently received the written resignation report of Ye Wei, chairman of the board of supervisors.

　 Zhongfu said: With the constant turbulence of economy and rapid innovation of garment industry in recent years, personnel changes have become more common in large companies. After the resignation of two directors, how to ensure the stability of business philosophy and brand style is a more important issue. In the face of the complex macro situation of the textile and garment retail industry, whether the adjustment of red bean shares is related to the selection of a more professional chairman. In addition, in the current transformation of traditional enterprises in the younger age of fashion, do red bean also want to take the opportunity to take the road of youth?

　　 "State" sales break 1 billion PEAK revitalization is expected?

After years of hard work, PEAK has finally seen the opportunity to catch up with its rivals. In recent days, PEAK announced on the official WeChat public address that in December 5th, it was about to be the 1st anniversary day of technology release. PEAK CEO Xu Zhihua will broadcast live at PEAK Tmall's flagship store, announce the achievement and data of "state pole" 1st anniversary, and accept consumers' "Tucao". In fact, in the past year, the "state pole" series has repeatedly refreshed the sales records of PEAK brand during the "6. 18" and "double 11" periods, and made PEAK further develop its target of ten billion "billion" in the past ten years.

　　 Zhongfu said: This year's double eleven, PEAK brand is quite rewarding. This year's double eleven, PEAK adopted the main push new product sales strategy. Double eleven open to grab 6 minutes, that is, last year's sales to break the whole day, sales grew 703% year-on-year, the success of this shopping Carnival "billion club." Behind the success is the accumulation and paving of the brand. Facts have proved that PEAK gradually opens up the consumer market by new technology products. Whether the future can be sustained by the market, PEAK still needs to grasp the vision of young consumers.

　　 The big dollar debt due to Shandong next month will be the real test.

In December 2nd, the "textile industry boss" Shandong Ruyi science and Technology Group Co., Ltd. (hereinafter referred to as "Ruyi Technology Group") was searched again. In November 13th, Shandong Ruyi science and Technology Group issued a notice on the "17 Ruyi 01" real time results announcement. According to the announcement, today's "17 Ruyi 01" will carry out a 275 million yuan return sale. At this point, Shandong's willingness to calculate is another disaster. The "15 Ruyi" debt, which was sold back in October, has been paid, but the dollar debt that will expire next month will be the biggest risk of 2 billion 500 million yuan.

　　 Zhongfu said: Recently, LVMH bought Tiffany for a long time. Capital acquisition has long been the topic of speculation and the routine operation of expanding scale. In mainland China, there is also a Shandong like LVMH, which is keen on buying and selling. But what's different is that after the crazy buying and selling of Shandong, the real big dollar debt is facing. Can debt crisis continue to halt the pace of expansion?

International events: December 2nd -12 6

　　 Nike's ambition is not just selling products on the Chinese version of Nike App.

In November 26th, Nike announced the official launch of its official online shopping mall Nike App Chinese version. As the core platform of Nike online retail system, Nike App finally entered the Chinese market in the third years after its launch in North America in August 2016. Nike App can be regarded as the mobile end version of Nike PC end official mall Nike.com, but compared to the PC terminal, its function is more focused on the ecological construction of Nike membership system: according to the personal interest of members, it can push sports stories, suggestions and other contents that may be of interest to them.

　　 Zhongfu said: With the rapid development of Internet economy, clothing brands are no longer satisfied with online and offline sales. At present, how to turn the flow into private domain becomes a more concerned issue for all brands. Nike's own on-line APP has improved the existing digital direct retail framework, which has achieved great significance in seizing the consumption market and traffic volume. The new APP's shelves mean that the selling way of Nike is more diversified. Whether this can achieve the effect of sucking powder depends on whether the young consumers buy it.

　 Just raised the price to ascend the quality blacklist, how does the Coach of the performance increase float?

In December 3rd, the Shanghai market supervision micro signal announced that the Shanghai municipal market supervision bureau had sampled 255 batches of luxury clothing, silk garments and women's skirts, of which 56 batches failed. In addition to Tory Burch, DKNY, BOY London, Tommy Hilfiger and other brands in the list, the reporter noted that before this rarely appeared in the domestic quality sampling blacklist Coach, this time was not spared.

　　 Zhongfu said: The issue of clothing safety and environmental protection has attracted much attention in recent years. The quality problem is the top priority. In this quality blacklist, the reason why Coach products fail to qualifying is pilling. The seriousness of the problem is not high. But in the face of the rise in China's market performance last month, and with the current situation of price rise, such a problem is really not good news.

　　 Can Old Navy withdraw from China? Can other fast fashion win the hearts of China?

Last week, GAP's brand Old Navy announced that it would withdraw from the Chinese market in 2020 and close about 230 stores in China. In the past four years, the Old Navy, which generated 1 billion dollars in sales, was also a great miracle in the history of American retailing. In 2014, GAP Group Chairman and executive officer also confidently expressed that China is still an important part of the group expansion strategy. The group is confident of the development of Old Navy in the Chinese market. However, I did not expect that after five years, the Old Navy took up ambitions and prepared to return to the airport ahead of schedule.

　　 Zhongfu said: Along with the gradual decline of GAP group's operation in China, its brand Old Navy (Old Navy) announced that it would also announce its withdrawal. Old Navy's domestic stores have been closed. In the face of the impact of fast fashion brands such as UNIQLO and Zara, Old Navy has lost the opportunity in China, and ultimately it is reasonable to lose.

　　 Si Jie universal joint venture with GXG parent company mousse group

On the evening of December 1st, Esprit parent company Global Holdings Limited (hereinafter referred to as "Si Jie universal") and mosang Group Holdings Limited (hereinafter referred to as "Mu Shang Group") announced the establishment of a joint venture to transfer the Esprit brand management right to the joint venture company. In the view of both sides, the establishment of a joint venture can further improve Esprit. However, the industry believes that Si Jie is not unsatisfactory in the Chinese market, and the development of the moshang group is also mild. The cooperation between the two is more like holding together to keep warm.

　　 China service network: Foreign brands have been cold in China this year. The joint venture between Esprit and Mu Shang Group also means that Mu Shang Group will become the "helmsman" of Esprit brand in the Chinese market in the future. Facing the decline in China's market in recent years, Esprit's choice of joint ventures with local brands is also a good strategy. This transaction has also created a solid foundation for Esprit brand to improve brand relevance and speed up growth.

Author: Li Yuanyuan