What Is The Fashion For Women'S Clothing Next Spring And Summer? Coming To Shaoxing, This Trend Proposal Will Find Inspiration.

Burning point refers to the process of rapid combustion of substances. What is it for fashion? Fashion burn 2021 spring and summer Chinese women's fabric trends proposal meeting, in December 20th in Keqiao, Zhejiang brought a clear answer, from asking the trend of the original intention and goal, to the fashion value of the method and significance, step by step to detonate the fashion burning point, what is this process? Let's take the trend of popularity as a guide.

In the end of 12, Keqiao made the proposal a great addition to the winter storage and momentum. It was hosted by the China Textile Information Center, the national textile product development center and the China Light Textile City Construction and Management Committee of Zhejiang Shaoxing Keqiao. The Chinese women's fabric fashion trend research institute, the China Textile fashion trend research and Publishing Association, the Keqiao fashion alliance, and the multi-dimensional intelligence force such as textile elite, trend experts, cross border talents, well-known designers and textile enterprises represented by trend alliance enterprises, as well as big data technology experts, Keqiao local textile and garment industry representatives, and influential media reporters, attended more than 100 people. The sun is shining.

The proposal will focus on the core of the product, take the product as the essence, and start from the three aspects of trend research, creative development and value landing.

Age of the gods: brainpower, theme sharing, fashion and charm of spring and summer

In 2019, the global luxury market reached 9 trillion and 800 billion yuan, textile and clothing accounted for a majority of the proportion, Chinese consumers led 90% of the growth; Kering group carried its brands such as GUCCI, BALENCIAGA and BOTTEGA VENETA into China; OTB group's brand DIESEL, MARNI and MAISON MARGIELA were constantly refurbishing in China; Chinese brands such as Lining, Ordos and Shanghai seek to transcend the path of innovation. China's textile and garment industry has entered the age of gods. Many well-known brands have entered the market, and local creative and new products are constantly emerging. How to cope with the ups and downs of the textile industry? Focusing on women's fashion, the theme sharing of this proposal will allow creative thinking to be refurbished from four key points.

Identify opportunities by air gap: Li Chunliu, a senior manager of marketing and sales promotion, "new opportunities for fashion industry under short video channels"

With the emergence of new social media tools, jitter has become an important channel to stir fashion and super goods. Facing the rise of short video platform represented by jitter, how can the textile and garment industry borrow power? What are the ways and skills of leveraging?

In the theme sharing, Li Chunliu combines series of professional data such as port traffic data, effective operation cases, consumption characteristics analysis, and so on, and shares a series of thoughts on the new opportunities of fashion industry. The precise operation of the crowd is the key to the impact of marketing value. She said that we are in a new era, with a new media and a new way of user touch. It is possible to build a burst platform by shaking the platform. It is divided into five steps: selecting products, selecting people, scripts testing, big V harvesting, and continuous delivery.

Li Chunliu further combined with Lu Xianren, Sydney and other marketing examples, analyzed from the initial to the higher level marketing promotion path: 1, open box evaluation category, such as BJHG, Kroraina mushroom cool; 2, vertical replacement classes, such as Wu Xuan; 3, contrast contrast class, such as Sanshui Dynasty; 4, mouth broadcast explanation class, such as three hundred daily wear; 5, scenario short drama, such as ancient Arab new.

Looking at products from customers: Xu Weidong, chief academic officer of Dong Zhou Fashion Institute, the subject of "East and West Fashion Institute", "the product era of customers and customers".

Combined with many years of experience in the industry and the recent practice of textile fabric enterprises and fashion design companies, Xu Wei Dong found that "Chinese textile enterprises are worried about Jinshan Yinshan". He analyzed the innovation and development of industries and the potential to stimulate their potential from 7 aspects. "Actually your customers are very strong," he pointed out, not only to understand the needs of customers, but also to understand how their products are applied, but now many enterprises do not understand them. "It means that you do not know who your competitors are, which means that you have many opportunities to disappear." Xu Weidong believes that the first barrel of gold textile business profits growth will be included in its own list of customers, in-depth analysis of customers, accurate management of customer needs, and constantly optimize the customer layer, in order to gain more profits in the lucrative Chinese market in the future. He takes Dongli group to support the development of UNIQLO development as an example: "can you cultivate the Chinese UNIQLO like Dongli?" He pointed out that our young clothing brands are not like those of UNIQLO? Let partners guide each other and promote more innovations. Finally, Xu Weidong returns to customers and products, and concludes: "excellent product R & D system and brand system construction is the core of the overtaking road created by China to create the curve in China."

Ceng Fengfei, vice-chairman of the Golden Summit Award and vice president of China Fashion Designers Association, shared the fashion charm of Chinese traditional elements in modern fashion design.

Concerned, in this proposal, he brought rich design thinking, combined with the definition and extension of Chinese traditional culture to color, and blended the first-hand materials and materials of various ethnic groups in China for many years. He made full use of the creative design of the patterns and technical dimensions to soak into Chinese culture. Taking his work "Shan ha" as an example, the color was rich, and yellow was based on the intention of "Tian Xuan Huang Huang", highlighting the tension of all things in life; among them, the patterns were fantastic and varied, but they had the intriguing story, because they drew on the diversified expression of their dress patterns to life, let alone the innovative interpretation of traditional techniques such as embroidery and buckle. In the fashion design of China International Fashion Week, Ceng Fengfei's works are quite different. Ceng Fengfei said: as a designer to understand traditional culture, in traditional culture, we should have the function of performance and the grasp of details. "Harmony is the essence of Chinese dress culture, and respect for China is a country of clothing."

On the marketing theory of creativity: famous brand experts, the CEO joint theme of Wu ya, sharing the theme from making products to marketing, an interesting soul.

Based on the current youth culture, how can it be more fun for textile and clothing? Zhou Long's sharing just hit the interest of young people. "When we are doing Wu ya, the starting point is different from the original way to make a brand," he said. "We emphasize real and interesting, and add two words" free ". In this proposal, in view of the spring and summer fashion, Zhou long shared a series of interesting designs from the "Ya Ya" brand to the "fashionable girl", such as "I'm poor" series of men's clothing, "the first beauty in the world" and "I want to roll sheets with you" pajamas marketing theme, so that every participant here is refreshing. The original interesting brand play can affect the public's attention. "Our products are based on the observation of the current culture, and as far as possible turn it into some interesting marketing themes, to ensure that our products are unique in the market." In the process of introducing Zhou Long's brand, every interesting story of every sales explosion points to a unique cultural intention. He succinctly sums up his brand for "global style, local materials". Foreigners feel that China is very Chinese, and people feel foreign flavor, so that fashion creativity is also interesting and young to ponder.

Look at the trend: Cao Xiaowen, creative director of China Textile Information Center, shared the theme "2021SS China textile fabric fashion trend".

How to analyze the fashion changes in the textile industry from the professional level? The coverage of consumer group analysis, brand case deconstruction, market data arrangement and popular color pulse coverage has been comprehensively covered. The theme of the 2021 spring and summer textile fashion trend sharing in China will be clear from the broader fashion background. Cao Xiaowen pointed out that the target consumer group portrait, X generation, millennial generation, Z generation led, the need for the textile and garment industry developers, "do not try to understand them, but to become them". In the current stage of such a high brand consumption, she said that in the face of the huge market demand and new consumer groups, we need to consider innovation and development from the two logical dimensions of the "post luxury era" and the "system era". "High price does not mean luxury," Cao Xiaowen said. "Providing more than expected comfort and satisfaction, which brings emotional and psychological pleasure" will be a new pursuit in the post luxury era. The "system age" will test our ability to supply chain, flexible fast response, product innovation, and precise positioning / precision R & D / precision marketing capability. With the help of abundant data and chart analysis, she fully shares the key points of product and brand positioning and innovative development.

How much surprises can be brought to fashion and creativity by the interaction between science and technology?

What will happen if technology forces and fashion creativity join hands? This proposal will ingeniously design such an interactive link: using AI color analysis tools as the core, adopting on-site interactive mode, presenting the color perception and trend guidance of AI tools -- the fashionable insight of AI meets Color, which is different from the "dimension reduction attack" mentioned in the science fiction "three bodies". This proposal will make creative thinking, fashion trend, professional content as the guide, upgrade the thinking dimension, and implant big data intelligence power, so that every intelligent mind of the conference will be promoted by technology and inspire broader creative thinking.

From the new color of fashion field, we can let big data intelligent power and fashion trend predict dance together, and let creativity take the lead in the research of big data intelligent system for fashion industry.

This proposal will not only raise the color view of the voters, but also create the popular color in the eyes of everyone. At the same time, the fashion trend experts will analyze and answer the voting color and the latest show information. From fashion interest to professional depth, we will find more people in the interaction.

Collisional burning point: the development of shared centralized dialogue, there is always a thought unexpected.

When creativity is stimulated, the idea of effective sorting out is even more significant. This proposal will gather all the inspirations and thoughts with fashion dialogue, and fully consider and collide in a larger pattern, and capture the deep wisdom of fashion through dialogue.

Liu Peifang, founder and principal of "secret behind fashion"

There is a story behind fashion, which focuses on the lifestyle of women in the new era, invites elite female guests from different fields to discuss in depth, share the changes in the social roles and consumption patterns of women, and analyze the challenges and impacts of these changes on fashion design and new product development.

Little black Yoga founder &CEO Gu Chun

Fashion designer ALICELEE designer Li Kun

Ruili magazine Culture Development Co., Ltd., deputy general manager of advertising marketing department, talks about rhyme.

Yu Jinlin, R & D Manager of Jiangsu Dan Mao textile Limited by Share Ltd

This link is chaired by Liu Peifang, founder and director of the secret behind fashion. He is talking with Yu Jinlin, the manager of Jiangsu Dan Mao textile Limited by Share Ltd, Li Kun, ALICELEE, Li Kun, Ruili magazine Culture Development Co., Ltd., deputy general manager of advertising and marketing department. The founder of &CEO is a female designer. She also discusses women's fashion from the aspects of life style, consumption concept, attention to hot spots, fashion expectations and so on. It explores the interaction in a multi-level way, aiming at extending the specific vision of contemporary women's living conditions, fashion characteristics, consumption characteristics and future development, and promoting the full interaction of designers, textile research and development personnel, industry media and cross-border talents, so as to create a smart space for the public to create a lot of people.

Fashion burns, this proposal will be just the beginning of igniting, such as the "alchemy stove" which nurture the essence, can include many thoughts and questions of fashion trend, focus on a direction, let women fashion release more energy, and make the best results for the fashion trend proposal of Chinese women's wear fabrics. There will be more extensions in the research and dissemination system of China's textile fabric trend, and we can expect more excitement.