Tmall Super Brand Launched The Vans Mouse Annual Zodiac Series, Leading The 2020 Street Culture.

In December 30th, with the coming of the new year in 2020, the original Extreme brand Vans joined hands. Tmall super brand day With the theme of "wish you VANS well", open the second Tmall Vans super brand day event. During the event, online debut Vans mouse Zodiac joint series, and AVE professional skateboard shoes, Anaheim series, Vans x RHUDE series and other sharp products sold, and online to create a new "wish you VANS" party. Through this Tmall super brand day event, Vans conveyed the spirit of the brand's ultimate sports, music, art and street culture to more consumers.

Vans hand in hand with Tmall super brand day to pay tribute to Chinese traditional culture through art crossover

This event, Vans In order to salute the Chinese native animal culture and the coming year of the rat, we invite Chinese contemporary artist Zhao Zhao to work together to create a series of Chinese zodiac animals. This series focuses on the subterranean world of mouse life, takes the inspiration of mouse element as artistic inspiration, and creates five pairs of shoes including Sk8-Hi, Era, Old Skool and so on, and two costumes. It provides more possibilities for street wear in rats.

In addition, the new series of Vans Era Customized by FMACM, inspired by Song Dynasty poet Wang Anshi's fables and nine fables, printed the words in the Vans Era upper with a single word, creating a unique romantic product, and more importantly, each pair of shoes is only one pair and not sold on the market, only on the Vans Tmall super brand day limited gift.

　　 "I wish you VANS good luck" big gathering landed in magic capital to open a unique annual carnival.

As the most influential brand marketing super IP in the whole network, Tmall super brand day joined hands with Vans to create a broader young consumer group through new marketing ideas, and online and offline traffic super integration, and create a new consumer experience for the vast number of consumers.

In order to continue to create the biggest voice of this event, in addition to product innovation and cross-border joint name, Tmall super brand day is more united with Vans. In Shanghai More Skatepark, we jointly create a "wish you VANS luck" big party, lead the experience to eat and drink together to celebrate the new year marketing fever.

On the day of December 29th, skateboard school, skateboard cash jam competition and big trick competition, Vans shoe toe collection exhibition, TYAKASHA manual workshop, Vans Era Customized by FMACM shoes exhibition, limited time welfare package and other wonderful links and interactions, attracted numerous skateboard lovers and fashion young people to come to punch this carnival party, experience extreme sports, music, art, street culture, create a fun Street feast for consumers, and bring the most unique new year experience and ritual feeling.

Digital marketing hits users' minds to help brand explosion "super spirit".

In addition to over the line and offline link breaking the whole network volume, in order to better link the new generation of consumer groups, to convey the brand super spirit to consumers, the Vans Tmall super brand day also invited The Diders band's Jin Bo, artist Peng Lei and many other fronts musicians and artists to create "brand". VANS Ruyi The list of songs attracts the attention and participation of fans and art lovers. It also links 66 young cultural representatives from the four fields of extreme sports, music, art and street culture to play the most important role in attracting the core creative pioneers of Tmall's super brands. In addition, a series of super interactive mechanisms and marketing gameplay, such as Tmall platform free registration, skateboarding learning, micro-blog's launch of MV, Call VANS's topic discussion, etc., are used to break through the barriers of people's social circles, create unprecedented exposure and influence for the brand, maximize the coverage of people, achieve a win-win situation of brand marketing upgrading and new product sales, and fully convey the brand attitude of Vans encouraging multiple perspectives to support creative self expression. Theme song, animation MV and

This event, Tmall super brand day, with a strong platform ecosystem and resource integration capabilities, together with Vans built a exclusive brand of its own double eleven. At the same time, it helps the brand achieve deep communication with Chinese consumers, and transmit the spirit of skateboard, music, art and street culture to more young consumers in China, completing the mental connection and emotional resonance with the younger generation, and the continuous evolution and development of the empowering brand, which has brought an irreplaceable leap growth for the brand.

　　 Tmall super brand day Introduction:

Tmall super brand day is Tmall's most influential brand marketing super IP. It is good at integrating the whole network's ecological power, creating the brand's own double eleven, providing the world's top brands with a stage of ultimate innovation. In the past five years, it has become the biggest Carnival day for brands to communicate with their consumers. Through Tmall big data to strengthen the brand digital marketing capability, form a deep link with consumers, through a concentrated activity, full of ritual sense of super days, bring the double burst of sound volume and sales volume for the brand, touch and connect users with unprecedented energy, and urge the super brand to bring new consumption experience to consumers.