The Feelings Of Costumes: From Designer To Teacher To The Founder Of Eall.Cz, The Founder Of The Italian Brand: Chen Zhuotan'S Entrepreneurial Story

　　 Eall.cz Italian brand The famous designer brand originated in Humen, Dongguan. The world service news center has the honor to visit the garden of Italy, and chat with Chen Zhuolai, the founder of Italian brand, about her personalized brand.

meaning Australian products The brand originates from Chen Zhuo's personal feelings and design concept. It is the founder's original view of designer's brand. Today, he advocates the spirit of craftsmen return to nature. Today, young designers must have a side to learn.

    Chairman Chen Zhuo From the designer's identity, the university teacher walks to the road of running a successful brand. The story is only a matter of deep understanding. When we see her people, we feel that we are a capable and cool woman. To see the company in Italy, Australia is a big garden with natural ecology and fashion.

The meaning of Eall.cz is to disassemble the name: E--easy east ease (easy to relax in the East); All-- Everyday Everybody Everything (every day, everyone, everything); cz--Chen Zhuo (designer name).

Speaking of the source of the Italian Macau brand, Chen Zhuo introduced the idea of making the Italian Australian brand at the very beginning, that is, it wants to show its understanding of life, an ideal state, and the atmosphere that it wants and wants, to serve the consumer groups and serve the public. Chen Zhuo shared all this with her staff, colleagues, friends and customers from all over the country to share her understanding of the brand and life, and to beautify life and serve the public for all the ideals of the people. Chen Zhuo did not forget his original intention. Through the continuous efforts of these years, he gradually owned more than 200 franchisees in the whole country.

As a designer brand, Yi Ao has also experienced ups and downs. Chen Zhuo said: in any environment, there will be failures, and there will be difficulties. But now it is not just the environment of clothing, it may be faced with some economic depression all over the world. But we always have hope in our hearts. We always have to find ways and find some breakthroughs and growing points. We feel that we dig deep into our products, and constantly consolidate the foundation for the whole company and team. I think this is a basic problem. But the more basic things we do, the more solid we are, the stronger we may be faced with difficulties. Our company is a low cost investment, with a good way of operation, relying on our ideas, design, creativity to create our value. The value created by our raw materials, through our design, research and development and design, is higher than the value created by simple labor and processing. This is the value of the brand. So part of it is the value added part of human creation, so we feel that such a business model is idealized for us at the moment and is a fundamental reason for our firm, robust and healthy development in the face of difficulties. That is to say, the advantages of our own people are better.

When it comes to human superiority, the designer is of course the best group of elites. Chen Zhuo said: our company's designers have graduated from school and have entered the company, without the designer who has been hired from outside. Basically, students enter the company after graduation, and then design assistant to enter an enterprise, a platform, and then slowly disseminated in the company's corporate culture, and then give some correct, professional guidance. Fortunately, I was born as a teacher, and I have been teaching fashion for several years, so I have a clearer system for the whole dress designing profession, so I can take our design team from shallow to deep, from the initial design assistant to step by step to the design, to the head of the design department, which is the line designed by the main force. Basically, through a few years, they will be able to assume the responsibility of the main design. Moreover, our company's employees' vision is relatively wide. We have the opportunity to visit various exhibitions in cities across the country, and will have the opportunity to study abroad. We have invested in designers' training and broadened their horizons.

　 Chen Zhuo For the designer's request is very unique, from the conversation, we also accidentally learned that Chen Zhuo taught in the University, teaching clothing design. This occupation seems to be the "iron rice bowl" that everyone recognised. What made her give up her teacher's identity and come out with her own brand? The answer is so simple, just for dreams. Chen Zhuo It is said that every designer should have his own brand dream. What I learned is clothing design, and then I have been engaged in the teaching of fashion design for five years in University. Teaching is certainly a very good occupation, but if I want to be my own ideal, I will have hope in my heart. And then went to sea, from the beginning of the designer, step by step to create their own brand, until now. Now decades have passed, and there are many, many stories on every change node. In this long journey, persistence is the most indispensable thing. I have chosen a goal, unswervingly moving forward, heading towards the direction of my ideal, and resolutely going on without giving up. I think this is the most important thing.

As a great predecessor in the fashion design industry and a former teacher, Chen Zhuo has many words to share with the new designers: I feel the love for the industry, which is a gathering point of our inner energy. Only when you have such deep devotion and strong love, will you not be afraid of hardship while you are giving away. Therefore, when you do anything and challenge any difficulties, you will not hesitate. I think this is probably what every person with a dream needs to do. He is unswervingly moving towards your stated goal. Otherwise, if you encounter difficulties, you will go away and change direction. In the end, you will not be able to achieve your ideal. I feel that I am also so passionate and passionate about this profession. Difficulties always exist. Facing difficulties is the most important thing.

Persist and dream. In the conversation with Chen Zhuo, the editor understood the importance of both. Are you the story of Chen Zhuo, who is the founder of the brand on the road of entrepreneurship? Do you have a deep understanding of this?