Create Running Culture Nike Run Hundred Lane Community Platform Opens

In January 1st, Nike officially announced the official public number. The Run Hai Lane was officially unveiled in Shanghai. Nike aims to build a humanistic community that keeps runners constantly creating and telling stories, becoming the home of all runners in Shanghai.

It is understood that the running lane is located in Xikang Road, Jingan District, Shanghai, and has become a sports culture salon gathered by Jingan District runners in the city and even throughout the country. "Hundred lane" is taken from the homophone of "white phase" in Shanghai language, meaning to explore the joy of running in the lane of Shanghai. Nike hopes to build a Shanghai running culture together with runners and runners by running 100 lane as a platform and in a more interactive way, integrating running into the public's lifestyle. As an open platform, Nike will invite various Shanghai running community organizations to carry out colorful running activities, so that runners can enjoy the fun of running.

In addition, Nike is still running 100 lane to provide product trial and personalized service. Runners can experience the innovative products of Nike running series at close range and choose the most suitable running shoes. The running group can also customize the exclusive equipment here, highlighting the cultural characteristics of the running group. Besides, there are intimate services such as lockers, dressing rooms, energy supply stations and so on, aiming to create more convenient service experience for runners.