Li Ziqi Can'T Save Saturday.

Saturday, which made shoes and started business as a main business, finally failed to stop the temptation of the net red economy and go all the way to the Internet business.

Traffic is the highest and net red economy prevails. In this era, it seems that the relationship with net red will be a fire.

Recently, on Saturday, the fire broke out. Of course, this Saturday is not what we often say Saturday. This is a A share company. The company has the name of Saturday Limited by Share Ltd. In a short period of time, it has made cross border net new retail from leather shoes, and the cumulative increase has reached 158% in the last 11 trading days.

In recent years, Saturday has been seeking to transform the new retail platform from traditional women's shoes enterprises. However, after successfully scraping the concept of net red economy, it is still unknown whether the "shoe removal" Saturday can fulfill the transformation plan.

Soaring share prices and shareholder reduction

On the evening of December 24th, a pre Disclosure Notice on controlling shares and unanimous action holdings of shares was issued on Saturday evening, and a pre Disclosure Notice on the reduction of shares held by directors and senior managers of the company.

According to the announcement, the real controller Zhang Zemin and Liang Huaiyu will reduce the top price by 5%. In the current stock price calculation, the amount of cash will exceed 500 million yuan. After the completion of the reduction, Zhang Zemin and his wife will hold 27.19% of the company and remain the controlling shareholder.

Meanwhile, Li Gang, deputy general manager and chief financial officer, plans to reduce 257 thousand and 800 shares on Saturday. The director, deputy general manager and Dong Jian He Jian Feng intends to reduce 45 thousand and 700 shares, and vice president Li Li is preparing to reduce 76 thousand and 200 shares.

According to Saturday's announcement, despite the completion of the settlement, although Zhang Zemin and his co operative were still responsible for Saturday, their total shares had been diluted to 32.04%.

On the other hand, the shareholding of Xie Rudong, the controller of distant technology and his concerted action, totals 20.62%, and is the second largest shareholder of the company.

From the point of view of the distribution of the shares of the two largest shareholders before Saturday, Zhang Zemin, the real controller of the company, is only less than 12% of the shares. If Zhang Zemin successfully completed the 5% reduction plan, its share difference with Xie Rudong will shrink to 7%.

As for the reasons for the reduction, three Dong Jiangao are called personal capital needs. The reason for Zhang Zemin and his wife is to solve the risk of shareholder debt pressure and stock pledge financing. Part of the reduction proceeds is used to provide financial support to the company.

This is not Zhang Zemin's first reduction. In November 2, 2016 and November 9th, holdings held 29 million 946 thousand shares in November 2, 2016, accounting for 7.51% of the total share capital of the company, with a total cash dividend of 378 million yuan.

Obviously, if the reduction is carried out smoothly, Zhang Zemin and his wife will make more money, because the stock price on Saturday has seen an astonishing surge.

In the face of the above "coincidence" situation, the Shenzhen stock exchange sent a letter of inquiry to the Shenzhen Stock Exchange on Saturday about whether there are major matters that should be disclosed and not disclosed by the company, the controlling shareholders and the actual controllers and the concerted action, whether there are corrections and supplements, and the important information factors that are not disclosed, and to find out whether there is any violation of the principle of fair disclosure.

In accordance with the practice of A shares, the actual control of people's high holdings is a bad thing. But after the news of the reduction, the stock price continued to limit on Saturday. Why?

Li Ziran on Saturday

Talking about the reasons for the surge in stock prices this Saturday, we have to mention the Internet company whose subsidiaries are responsible for Internet marketing.

In December 9th, people's daily, Guangming Daily and the Communist Youth League Central Committee praised Li Zi Qi. After CCTV news published a comment on Li Zi Qi in December 10th, the major media quickly followed up the spread.

On Saturday December 13th, the stock price began to go up and down until December 26th. In just ten days, Saturday, the company was hit by eight crazy trading funds.

And the reason for the more rapid rise in Saturday is because the distance watch network is interwoven with Li Zi Qi's team.

Li Ziqi's actual controlling shareholder of Sichuan Zi Qi Culture Communication Co., Ltd. is micro read technology. And in the list of shareholders of micro technology, Guangzhou's stone growing equity investment enterprise (limited partnership) holds its 5.66% stake. On Saturday, Shenzhen's largest shareholder, Klc Holdings Ltd, held a 21.53% stake in Guangzhou stone.

On Saturday, the network achieved its performance in March 2019. The 2019 semi annual report showed that revenue was 890 million yuan on Saturday, an increase of 21.11% over the same period last year, resulting in a net profit of 60 million 844 thousand and 900 yuan, an increase of 106.24% over the same period last year. According to the business division, clothing and footwear revenue on Saturday was about 570 million yuan, down 12.4% compared to the same period last year, and Internet advertising revenue was 320 million yuan, an increase of 283.63% over the same period last year. On Saturday, it also said in the announcement that the performance mainly came from the development of Internet business.

According to public information, the remote watch network was established in 2010, and it is one of the professional MCN operators that introduced the stars to Taobao live broadcasting platform earlier.

At present, the distant view network is the MCN organization of the platform such as jitter, fast hand, Taobao live broadcasting, etc., has more than 50 red net people, and has signed more than 10 stars, including Wong Cho Lam and so on. The total number of fans in the short video platform is about 150 million, the total playback volume is 10 billion +, and the monthly exposure is 2 billion 500 million +. In addition, the company's quick live broadcast has been commercialized since September, with an average daily sales of about 3000000 yuan.

Moreover, from the list of MCN influence released by the fast hand for several months, the network has won many titles repeatedly and has been praised by the people's network.

Saturday's "no business"

On the evening of December 19th, it announced on Saturday that the company intends to transfer the 100% equity interest of its wholly owned subsidiary, Guangdong Foshan science and technology research and Development Co., Ltd., to Foshan Shi Ying shoes material Co., Ltd., with a transfer price of 13 million 850 thousand yuan. For the transfer, the outside world has speculated that on Saturday, or to increase the proportion of Internet business.

It is worth mentioning that, at the same time of the transfer of stock rights, Zhao Hongwu, a legal representative and executive director of R & D company, has submitted his resignation report and will not hold any office in the company.

Although Saturday is an old woman shoe enterprise, but in recent years, it has frequently upgraded the net red economy.

On Saturday, 2017, it acquired Beijing's stylish fast forward 83% stake in cash and a 80% stake in Beijing Shixin Technology Co. Ltd., fashion von Xun and Beijing Shixin are the parent companies of OnlyLady women's network and girlfriends network. Saturday's intention of switching to network is obvious.

In March of this year, on Saturday, it again made a price of 1 billion 771 million yuan to acquire 88.5651% stake in the remote network, while supporting the fund-raising of 512 million yuan.

According to the agreement, the four compensation obligations of the network look forward to the commitment on Saturday that the net profit of Wang Ying net from 2018 to 2020 is no less than 160 million yuan, 210 million yuan and 260 million yuan.

On Saturday, it said: "the company's original business is adjusting according to the strategic development needs and gradually transforming to light assets. Future Ltd will continue to promote strategic transformation and upgrading, and gradually build a new retail platform. The company will jointly promote the development of the fashion IP ecosystem through the implementation of a major asset restructuring and acquisition network.

In addition to the transfer of research and development companies, the footwear industry assets were gradually stripped off through the establishment of a joint venture on Saturday. As early as last July, he signed the strategic cooperation framework agreement with Limited by Share Ltd of Shenzhen Hui Jie group on Saturday last year, and set up a item company specializing in footwear product design, brand promotion and product sales.

Through the form of "cash acquisition", the operational assets of existing footwear related brands, sales channels and inventory will be gradually transferred to the item company on a phased basis on Saturday. Among them, Saturday accounted for 49% of shares, and shares of Hui Jie accounted for 51%. The announcement indicates that Saturday will take two years to complete the transfer of assets.

This year's third quarter report shows that the company achieved a revenue of 478 million yuan, an increase of 18.62% over the same period last year, and net profit of 44 million 233 thousand and 500 yuan, up 552.67% over the same period last year.

On Saturday, it also released a forecast of annual net profit growth on Saturday. It is estimated that the net profit for the whole year in 2019 will rise by 1579.05% to 2138.74% compared with the same period last year.

The reason for the sharp increase in performance is due to the merger of the company's acquisition network. In terms of performance, the new business has given the company a taste of "sweetness".

Can the net red economy save Saturday? Only when the tide recedes, will we know who is swimming naked.