These Chinese Brands And Designers Let Paris Reconsider "Made In China".

Although "made in China" is still a synonym for "cheap clothes" in the eyes of many western countries, more and more Chinese high-end clothing brands are entering Paris to open shop, showing the unique charm of "made in China" to France and consumers all over the world. Recently, Agence France-Presse has launched a special report on this theme.
As early as 2009, Xia Zi Chen opened the first flagship store on Montaigne Avenue in Paris, becoming the first Chinese designer brand to enter Paris. Why do you choose to open a store in Paris? "Because Paris is the cradle of high fashion, we can get in touch with the latest trend of fashion, and Western clothing cutting skills can be perfectly integrated with Chinese fashion," Xia Zichen Chen Caixia, founder and designer of design, told Agence France-Presse.
Shiatzy Chen was founded in 1978 in Taiwan, China, and now has 70 stores in Asia. In the process of garment production, Shiatzy Chen combines traditional technology with modern technology, and integrates Chinese elements into costume design. It is known as "Oriental Chanel".
In recent years, more Chinese brands have followed the footsteps of Xia Zi Chen to the top fashion capital of Paris, which is one of them. He was founded in Shanghai in 1997 and now has 270 stores in China. In September of this year, he opened the first international store in Avenue George V, a shopping district in Golden Triangle, Paris, with an overall area of 500 square meters. It is the first place in the world of George.
"We want to lead Chinese fashion to the world by opening our Paris branch," said Isabelle Capron, chairman of the French company, in an interview with Agence France-Presse. Paris is the capital of fashion. It can help to rapidly expand its popularity. It is a springboard for the brand to move towards the international market. In 2018, wo bought the French high fashion brand Carven, as detailed in the "gorgeous" report: the Shanghai Wo Group officially announced the acquisition of the French classic fashion brand Carven.
Graduated from HEC in Paris, Isabelle Capron, who served as the executive vice president of Fauchon, a famous French food brand, recalled the seven years ago when she joined in the WTO. Some people around China had the impression that Chinese brands had no taste and the quality of Chinese brands was not good enough. But she thinks all this will change: "now, Chinese brands will start a new wave of fashion."
Besides opening stores, there are more and more Chinese designers in Paris fashion week. In September of this year, Paris fashion week, there were 6 Chinese designers, such as Uma Wang (Wang Zhi), Yang Li (Li Yang), Masha Ma (Masha Ma), Shiatzy Chen (Wang Chen Caixia), Jarel Jarel (Zhang Chenxuan) and Sun Dawei (Sun Dawei).
In February this year, Chinese designer sun Tai took the personal brand DAWEI to participate in the Paris fashion week. "Maybe it was because I studied in Paris and practiced in Balenciaga and John Galliano. I never felt that the people around me were hostile or excluded from such a designer from China and my brand."
Eric Briones, co-founder of Paris luxury school, said: "the rise of" made in China "is just the beginning of fashion industry change. More and more young Chinese consumers are beginning to prefer domestic brands." made in China "will gradually gain the favor of luxury goods industry.