Taobao 2019 Consumption Big Data: National Wind Products Popular

On January 2nd, Taobao released a group of consumer purchasing power statistics in 2019. Data show that in 2019, Chinese women aged 31 to 35 became the mainstay of Vlogger, and the long triangle cities such as Shanghai, Hangzhou, Nanjing and Suzhou were listed as ToP10 of vlog equipment purchasing power.

Chao chao product data show that in 2019, tens of millions of young people searched for Taobao related products on Taobao, and Chinese cultural elements were highly respected. The lipstick was sold in 2018 and 2019, and its joint perfume sold out in 3 seconds on the Internet.

In 2019, the popularity of national wind products in Hongshan District of Wuhan entered the ToP10 list of Han clothing purchasing power in 2019. The purchasing power of Han consumers in the region surpassed the whole Hangzhou. In the past year, the search volume of Hanfu has been turned over by two, and the high priced Hanfu, priced at 100 thousand yuan, has appeared in the Taobao building Festival this year.

According to Taobao's statistics, compared with 2018, the "one person food tableware" search fever increased by 200 times in 2019, and consumers bought more than 100 million packets of snail powder on Taobao.

After the announcement of the Shanghai garbage classification guidelines, the number of searches by Changsha users increased by 1924% compared to the same period in the previous year. In 2019, the total sales volume of the dustbins was 11 during the pre-sale period, and the sales volume of pre-sale increased by nearly 200%.

In 2019, the cat culture took a group of red cat anchors. In 2019, the amount of cat food purchased on Taobao was 1.6 times that of dog food.

It is reported that consumers purchased Nintendo game products in Taobao last year, an increase of 4 over last year. In addition, Shanghai's blindbox consumption power ranks first in the country, 5 times that of Chengdu.

According to Taobao data, the sales of men's beauty makeup in 2019 increased greatly compared with that of last year. During the double 11 period, 7 of men's best seller list ToP10 was plain cream; last year, at least 10 thousand 00 on average last year, the mask was placed in Taobao.

Short video and live broadcast were popular in 2019, and Li Jiaqi, the Internet anchor anchor, spent more than 1000 hours in 2019. In addition, there were 50 thousand peasant anchors on Taobao live in 2019. They sold 4 billion farm products in live broadcast last year.