MUJI China Stall? Official Response: Pure Fiction!

MUJI China stall?

Just now, Muji (Shanghai) Commercial Co., Ltd. (MUJI China headquarters) denied this.

According to media reports, the first quarter results of the 2020 fiscal year announced by the good plan recently showed that the sales of good plan increased by 5% to 112 billion 300 million yen (about 7 billion 100 million yuan) over the 3 months ended May 31, 2019, and net profit dropped 31% to 6 billion 500 million yen (about 400 million yuan). This is the first time China's same store sales have fallen.

In response, Muji responded: "our company has never released the specific sales figures in mainland China, and according to the official IR information published today, there are many factual errors in the data mentioned in the report."

The rise of similar brands in China

MUJI style is no longer unique.

MUJI is a brand developed by Japan's western friends in 1980. In 2005, Muji entered the Chinese market. As of February 28, 2019, there were 256 stores in mainland China, accounting for more than half of overseas stores.

According to the sky eye, Muji (Shanghai) Commercial Co., Ltd. registered capital of US $29 million. The legal representative is Shimizu Chi, who deals in clothing, clothing, shoes and hats, accessories, daily necessities, Kitchenware and accessories, household appliances, stationery, spare parts, flower seedlings, food, etc. currently, there are 14 overseas investment enterprises in China and are wholly owned.

Recently, Muji has announced its entry into the home decoration market. It said it will provide MUJI INFILL home improvement services in China. "From the ground, walls, roofs to storage, kitchens, sofas, beds, showers, bathtubs, bathrooms, the basic scenes of life, MUJI INFILL provides a one-stop service from planning adjustment to design and construction, creating a living space that exactly meets user needs."

After the entry of Muji into the Chinese market, the concept of label free, value free and no modification has been favored by domestic consumers. But in recent years, with the rise of fast fashion brands in China's local market and the intensified competition from similar brands, Muji's style has no longer been unique. NetEase's strict selection, Taobao's heart election, rice products and Jingdong made in Beijing. These brands also pursue simple style in product design and packaging, but the average price is lower than Muji.

According to surging news reports, the sale of MUJI products in mainland China is 10% higher than that in the Japanese region and 20% in living goods. In an interview with Matsuzaki Kyo, the president of Muji's parent company's good plan, he said that Muji would cut prices through logistics and supplier exchanges every year, and the target would be the same price for Chinese and Japanese goods in 2020.

In the face of similar competitors, Song Qi Xiao said: "we have more than 7000 kinds of goods, you can imitate one, two, three, but it is impossible for 7000 products to do so with this way of thinking. This is our most powerful thing. I believe we can do ourselves well, we are not afraid of competition, or we welcome such competition. "

　　 Quality problems of multiple exposure products

MUJI has become "unscrupulous"?

However, Muji has been repeatedly exposed to product quality problems when trying to stimulate sales and save businesses through price cuts.

In January 15, 2019, the Consumer Council of Hongkong released a test report that it purchased 58 biscuits from Hongkong from August 2018 to October. Some samples were found to contain genotoxic and carcinogenic epoxide propanol and acrylamide. Among them, one of the MUJI products was hazelnut oatmeal biscuits from Malaysia. The content of propylene oxide and acrylamide in the pre packaged samples that were not pre packaged or exempt from nutritional labels were the highest.

In February 2019, the "natural water" of bottled drinking water produced by factories in Hei City, Toyama Prefecture, Japan was suspected of carcinogenic substances. The Muji announced a recall of about 588 thousand bottles of bottled drinking water, including carbonated water.

In July 2019, the Beijing Market Supervision Bureau announced the results of the quality inspection of furniture commodities in circulation area. Of the 11 unqualified furniture, 6 came from "Muji". The main problem is that the nominal material does not match the actual material.

The sky eye shows that Muji (Shanghai) Commercial Co., Ltd. has a number of administrative penalty information, in addition to quality problems, products false and true problems, but also includes advertisements to damage the dignity or interests of the state, and divulge state secrets.

In December 2019, Muji was once again raised concern over the trademark dispute. The higher people's Court of Beijing made a final judgment, and found that the Japanese Muji had infringed upon the trademark of Beijing Muji company, ordered it to stop the infringement immediately, issued a statement, and compensated the economic loss of Beijing Muji company, which amounted to over 40 yuan.

Subsequently, the Japanese Muji released a statement saying that the "Muji" trademark was "snatch the Muji brand" by other companies in some commodity categories, leading to its own misuse, and the company has made rectification.

　　 MUJI responds to everything.

There is no "strong attitude and no sincerity".

According to the twenty-first Century economic report, Muji has responded to some media reports in January 7th.

In response to "11 successive price cuts" to curry favor with "Chinese consumers", Muji said, "price reexamination" is not aimed at one or a certain kind of commodities, and blindly depreciates.

It is good at "the first decline in the same store sales in China" and "net profit fell by 31%". Muji shows that the content lacks data support, which is purely fabricated or there are obvious mistakes.

As for the "quality of muti", the official attitude of Muji is very strong, and there is no sincerity for apology, "Muji said." with regard to the quality of any commodity, our company actively cooperate with the rectification, apologize on the official online channels, and provide consumers with refund and refund. There is no "strong attitude and no sincerity" phenomenon.