Can The Force Of Force Return To "The Power Of Recovery"?

From the old shoe enterprises to the outdated "rubber shoes", once again became the "light of domestic products", the experience of the shoe industry's turning around is legendary. But in recent years, the force has been repeatedly questioned the design plagiarism, and now it has been officially announced the quality problem. Can the force of force return the "power of recovery"?

Recently, Shanghai Huili shoes industry Co., Ltd. (hereinafter referred to as "Huili shoes industry") was notified by the official website of the State Administration of market supervision. The samples of children's shoes were unqualified products in spot checks, and the unqualified items were two phthalate esters. This product is WZ-9047 children's shoes with a production date of July 6, 2019.

O-benzoic acid two can enter the body through breathing, eating and skin contact, which can cause precocious puberty in children. After the exposure of the news, the topic of "children's shoes samples containing children's precocious puberty" quickly boarded the hot search, causing widespread discussion. As of press release, the shoe industry has not yet made an official response.

From the old shoe enterprises to the outdated "rubber shoes", once again became the "light of domestic products", the experience of the shoe industry's turning around is legendary. But in recent years, the force has been repeatedly questioned the design plagiarism, and now it has been officially announced the quality problem. Can the force of force return the "power of recovery"?

Consumers' doubts can not be solved.

In the official website of the "2019 children's shoes and other 51 kinds of product quality national supervision and inspection of unqualified products and enterprises list", a total of 825 products, children's shoes category of substandard products have 15 items, children and infant clothing category 29. In addition to the force, Capron, blue cat and other more well-known brand of children's shoes and clothing also appeared to be unqualified products of o-benzoic acid two formic acid.

It is understood that o-phthalate two is often used as a plasticizer in footwear products. It is a kind of environmental hormone, which contains weaker estrogen components. It can enter the human body through breathing, eating and skin contact, and can cause harm to human health. For children, it can damage the liver and kidneys, and also cause precocious puberty.

In the current quality standards of children's shoes in China, the "children's shoes safety technical specification" and "children's leather shoes" limit the requirements for o-phthalic acid two formic acid. The target of o-phenyl two formic acid is all the parts touches on the shoes, and 3 kinds of o-phenyl two formic acid plasticizer (DEHP+DBP+BBP) contain no more than 0.1%.

"Children's shoes safety technical specification" and "children's leather shoes" were formally implemented in 2016 and 2017 respectively. According to the official website of the State Administration of market supervision, since 2016, there have been more than 20 recalls of the problem of excessive benzyl two esters in children's shoes, and 7 recalls occurred in 2019.

According to the Beijing News, Zhu Yi, associate professor at the school of food science and Nutritional Engineering, China Agricultural University, said that children, especially the male fetuses still in their mothers, may be more vulnerable to plasticizers than the average person. At present, although human toxicity data are not enough, there is a worldwide consensus on abandoning and abandoning it. Zhu Yi also mentioned: "children usually wear socks and wear shoes, exposing them to the human body through the feet are very unlikely, but pay attention to barefoot shoes."

At present, the WZ-9047 children's shoes can't be found on the big business platform, but there is no children's shoes in the product display page of the Hui Li's official website, but the consumer's worries have not decreased. A consumer expressed his concern to the "financial world" Weekly: "it is all random sampling. The report does not show that it is not a problem."

On the official micro-blog, the latest micro-blog content is a Christmas greeting, with a link to a pair of shoes, which is released on December 25, 2019. Unlike micro-blog's happy painting style, most of micro-blog's comments are asking questions about the quality of the children's shoes.

The aforementioned consumer also said that she had bought many pairs of children's shoes for her children. After the incident was exposed, she asked the customer service if there was any problem with the model she bought, and asked the customer service to give a qualified test report, but customer service always said, "we don't understand this situation."

According to data released by force, there are more than 100 licensed shops under the authority of the shoe industry. "Financial world" weekly asked a number of official licensed online shops, one of which was told by customer service that "the financial world" weekly, which never sold this kind of children's shoes. But for the other models of children's shoes, there is no quality defects, etc., shop customer service did not give a positive answer. Subsequently, the "financial world" magazine called the consumer's identity to return to the shoe industry, the other said that there is a problem should find shop customer service, "we are a company, not a shop and shoe factory".

The "power of recovery" is now accused of plagiarism.

In the eyes of heaven, the shoe industry was registered in the Yangpu District Market Supervision Bureau of Shanghai in April 2000. At present, Chen Bo serves as its legal representative and executive director.

According to the official website of the shoe industry, the shoe industry was actually founded in 1927, and it has a history of 92 years. In 1935, CHINT Shanghai officially registered the Chinese "back force" and the English "Warrior" brand. "Hui Li" meant "back to the sky". "Warrior" meant soldiers, warriors and fighters.

As early as 50s, Huili has developed into a national brand, and many national teams such as basketball, track and field, table tennis and so on have worn back to participate in the competition. In 1981, the Chinese women's volleyball team won the third world cup with their shoes. Since then, the shoe has quickly swept the north and south of the river, becoming the symbol of "fashion" in people's minds at that time.

In 1984, the Chinese women's volleyball team won the Olympic champion in Losangeles with its back shoes, and pushed back the brand awareness of Huili to a peak. However, the force at this time failed to bring the hidden trouble to the future development with the general trend of the market oriented economy.

After 1990, many international brands poured into the Chinese market. Under the attack of inside and outside, the market of Huili shoe industry has been gradually lost. After 1993, Huili began to find its own market, build wholesales and build a sales network, but it was powerless to return to the world after 10 years of backlash. In February 2000, Shanghai Huili shoe factory declared bankruptcy.

After being rescued by Shanghai Huayi Group, the brand can be saved. However, after surviving, the transformation of the shoe industry is not smooth. In the minds of consumers at this time, the popularity of Huili shoes is not high, and its shape is linked to "cheap" and "rustic". It is difficult to compete with other sports brands.

The turnaround took place in 2008. With the Olympic Games of Beijing and the Dongfeng of Shanghai World Expo in 2010, and by virtue of the power of emotion, the force has repeatedly played a good brand in marketing, and has become the "tide of national goods". In September 2010, Hui Li opened the first flagship store in Pingliang Road, Shanghai, covering an area of more than 300 square meters. The store's first month turnover reached 1 million 670 thousand yuan, a record.

Since 2012, the shoe industry has embraced the electricity supplier, and its development is more rapid. According to the Beijing News, the sales volume of Tmall flagship store in 2018 exceeded 200 million yuan, of which the sales of canvas shoes increased by 500%, and the sales volume of these stores increased more than 65 times from 2014 to 2018. Zhang Xiaojun, deputy general manager of Shanghai Huili shoes industry Co., Ltd. also said that the sales volume of Huili in 2018 exceeded 50 million pairs, and its sales doubled.

However, the transformation of business mode once again buried the hidden danger of this old shoe enterprise. Because the authorized dealer has the industrial chain of design, production and terminal operation, the authorized manufacturers are scattered and dispersed, and the product design suspected of plagiarism and quality control is frequently criticized by consumers. Some netizens even commented: "CONVERSE can only be CONVERSE, but the force is strong. In addition to the force, it can also be CONVERSE, Vance, ADI, ghost tiger grave."

The sky eye showed that only one lawsuit involving the copyright dispute occurred in the shoe industry. The reason was that the shoe industry produced and sold the infringing products using the "Mocmoc mousse mousse" artwork. On the legal level, the shoe industry has not been defined as the design of copying CONVERSE, Vance and other famous brands.