Crocs Guan Xuan Yang Mi Is The Spokesman Of The 2020 Global Brand.

Recently, the American leisure shoe brand Crocs announced that Yang Mi, the Chinese artiste, became the global brand spokesperson of 2020 in the "global Come As You Are" global theme marketing campaign. Crocs said that this cooperation will help brands better connect with Chinese consumers. Previously, Crocs had invited Chinese artistes Henry Lau, Ariel Lin and Korean artist Lim Yoona as brand spokesmen.

Crocs was founded in 2002 in the United States, mainly produces sports leisure sandals, the brand is light and waterproof as the main selling point. In the third quarter of September 30, 2019, Crocs's sales revenue increased by 10.9% compared to the same period last year, reaching 968 million US dollars; net sales increased by 19.8% to US $330 million compared with the same period last year; net profit was 35 million 700 thousand US dollars, up nearly 4 times compared with the same period last year. Revenue in the Americas grew by 35.2% to $185 million 200 thousand, while Asia's revenues dropped by 1.2% to $74 million 300 thousand.

Andrew Rees, President and chief executive of Crocs, said in its earnings report that the brand has enjoyed strong growth in the Americas market, thanks in part to the return season. The decline in Asian income is attributable to quarterly factors, and Crocs will relocate the Chinese market in the future.