After 2019, Keqiao'S "Fashion Day" 2020 Starts Again.

In 2019, the Keqiao District of Shaoxing, Zhejiang, focused on the goal of the "international textile capital" in the new era, and implemented the "daily fashion" plan with the four modules of "interconnected fashion season", "multi fashion season", "innovative fashion season" and "dynamic fashion season". The annual launch, design exchange, technical seminars, personnel training and other normalization, branding and international fashion activities took place 65 times throughout the year.


Multiple advantages of content, abundant industrial resources, outstanding quality platform effect, and distinctive local characteristics -- the outstanding advantages of "everyday fashion" integration undoubtedly inject strong innovation power to promote Keqiao's fashion industrialization and industrial fashion. The brilliant annual transcript shows not only the successful conclusion of 2019 and the brand-new starting point in 2020, but also the new industrial mode, new ecology and new layout formed by the fashion industry in Keqiao, which constantly focus on talent intelligence, innovative technology and industrial capital.


Integration: strength, brand, diversity, creativity, fashion and fashion.


Keqiao's huge textile manufacturing, business and design enterprise groups are indispensable for Keqiao to achieve "fashion change". According to statistics, as of December 2019, the Keqiao textile industry creative design base of enterprise design and research and development services, such as turnover of 293 million yuan, driven by the target enterprises to form 34 billion 650 million yuan sales, an increase of 15.49% over the same period. The success of high quality development in Keqiao's fashion design industry is evident.


As one of the highlights of "everyday fashion", the "fashion day" event held on 8 every day focuses on the most distinctive design of Keqiao, Keqiao and Keqiao brands in Keqiao. In 2019, Keqiao's "daily fashion and fashion publishing" series of activities, on the one hand, integrated international design, Chinese design and Keqiao design. On the other hand, it linked fabric brand, clothing brand and design brand, showing the brand style and fashion charm of high creativity, high trend and high quality.


Among them, "2020 spring summer, China Textile City fashion brand joint press conference" and "Oriental power glittering spinning" Keqiao fashion trend released "set up seven outstanding fabric brand enterprises in Keqiao, creating a popular trend to attract the visual feast of the industrial chain. The fabric used in the press conference, regardless of its novelty, richness, quality, fashion, creativity and commercially, can represent the outstanding level of Keqiao's excellent textile enterprises. The innovation of products in many aspects such as popular elements, processes, functions, styles and so on has brought many creative inspiration and fresh ideas to designers.


In terms of clothing design brand, "FOREVER YOUNG YOUNG" the fashion autumn and Winter Conference, combined with the women's clothing materials of Keqiao style, has carried out the interpretation of different styles and styles with the new style of bold expression; "the silk dress" - Sheng Shihua's clothing brand of the pavilion of cloud Pavilion shows the beauty of traditional costumes with 50 sets of authentic Han ethnic costumes. "Light and heat - niobi mining 2020 textile technology fashion down dress conference" will stitching different levels and textures of fabrics, deconstruct and reshape the traditional down garments; "zhe chess &KAKAEVE" and "Hengli Zhuo le" advanced custom press combine traditional style with innovative spirit, which can be regarded as a classic model of cultural heritage.


Keqiao's "daily fashion" series of fashion publishing activities, based on the huge industrial foundation and vigorous development trend of Keqiao, has gathered the resources of high quality and original design power from the industry, from the deeper level of the industrial chain, to coordinate the collaborative innovation development of fashion creativity and local advantage and characteristic industries, to fully display the fashion elements of Keqiao, to lead the fabric fashion trend, to spread the new trend of Keqiao, and to promote the fashion transformation of the industry.


Sharing: cutting-edge trends, multidimensional wisdom, and concentrated design communication


The "fashion day and Design Exchange Week" focuses on the construction of industrial innovation chain and product development innovation system based on the trend and market demand. It focuses on strengthening the weaker fashion and creative links of textile enterprises, and constantly enhancing the new cognition of the enterprises on the trend of fashion, technological innovation and the design of time, and promoting the transformation of technological value, fashion value and ecological value into brand tension and commercial value.


In early 2019, with the opening ceremony of the China Women's wear fabric fashion Research Institute on the 1st floor of the creative building in Keqiao, Shaoxing, "fashion day and Design Exchange Week" launched a series of activities around the main sections such as "fashion show", "trend research", "product development", "technological innovation", "design training", "industrial docking" and other major sectors, and orderly chain fabric designers, fashion designers, material developers, fabric suppliers, brand enterprises, industrial clusters and industry service platforms. Activities mainly include "the future design of Zola's brand preview theme exhibition", "prophecy /Premiere Vision & Milano Unica? 2020 spring and Summer Exhibition trend analysis" product innovation salon, "functional textiles special forum", "eco environmental protection material product development day", "fabric designer training", "2020/21 autumn winter domestic and international trend release and promotion", "brand precision docking meeting" and so on.


Among them, the trend of "WGSN Mindset fabric fashion Institute" activities, invited WGSN authoritative trend research experts from the macro trend interpretation, consumer market analysis, trend forecasting and other dimensions to guide enterprises to conduct product planning and design based on the trend of fashion. "2020/21 autumn winter domestic and international trend publishing and promotion" activities, from the domestic and foreign textile new technology, new fiber, new design, new fabric and product development, and other aspects of the latest textile fashion trend to carry out a comprehensive analysis, focusing on sustainable fashion, looking forward to the future direction. The "fabric designer training" activity provides the company with professional guidance and efficient training in the new product development process, market demand, pulse trend, fabric promotion and so on. On the "brand precision docking meeting", more than 30 garment brands and processing enterprises from Jiangsu, Zhejiang, Shanghai and Shandong regions have carried out seamless docking with 43 excellent surface accessories enterprises from Keqiao and all industrial clusters in the country.


As a quality platform for integrated innovation, "everyday fashion" fully embodies the innovative achievements of Keqiao textile industry. It is not only a key step to upgrade the industrial level and promote industrial transformation, but also an important link in building the ecological system of fashion and creative industries and building the international textile capital in the new era. After two years of development, the innovative driving force of "everyday fashion" platform is becoming increasingly strong. The professionalism and internationalization level of such activities as "fashion day" and "design exchange week", which have been normalized, have greatly enhanced Keqiao's fashion atmosphere and fashion industry's reputation, reputation and influence, so as to build a dream store for "Oriental Milan".


The "2019 Keqiao fashion annual conference", which was successfully held recently, has made a perfect movement for the successful ending of 2019 Keqiao's "everyday fashion". It also opened the fashion prelude of Keqiao in 2020. "In 2020, Keqiao will continue to promote the development of creative buildings, continue to promote the construction of the right to speak, and continue to promote the two major action plans, and continue to promote the transformation and upgrading of China's textile city. At the same time, we will define the Keqiao standard of innovative design talents, explore the implementation of design talents' "latitude and longitude plan", and build the Keqiao fashion industry development community. Referring to the 2020 plan, the responsible person of the creative industry service center of China Textile City depicts the roadmap for future work. 2020 "everyday fashion" is wonderful and exciting.