Tony Bianco China'S First Store Opened In Chaoyang, Beijing
Australia's leading fashion footwear brand Tony Bianco announced that its brand China's first boutique was officially opened in Chaoyang Joy City, Beijing, China in January 1, 2020.
Tony Bianco is Australia's leading fashion shoe brand. Since its establishment in 1972, it has been concerned about its unique brand style. The brand defines the independent personality as the essence of the style.
Women wearing Tony Bianco (TBgirl) are the perfect embodiment of fashion street and modernism. They are free to change their early and late fashions, and perfect the integration of retro style and modern style. Tony Bianco has 14 exclusive boutiques in Australia and 9 exclusive stores in 9 Myer stores, playing an important role in Australian Department stores, Dawei Jones shopping center and other representative boutique stores. At the same time, it will expand its global market with the help of Revolve and Zappos distributors.
Tony Bianco has officially entered the Chinese market through the joint venture partnership with Shanghai Shanghai Smile Commercial. Shanghai Shi Mai commerce and Trade Co., Ltd. is a well-known local retailer who knows the way of Chinese market operation. Before that, Shanghai Shi Mai commerce and Trade Co., Ltd. has cooperated with many famous international fashion brands to help them enter and operate the Chinese market.
The opening of Tony Bianco in China's first store is also an important step in the international expansion of the brand. At the same time, it fills the huge demand for Chinese fashion brands in the Chinese market. Many famous brands in Australia have already developed the famous landmarks all over the world. Tony Bianco is also looking forward to entering the Chinese market.
The Tony Bianco's first boutique in China is located on the 2 floor and 57 units of Chaoyang Joy City in Beijing. The interior decoration of the shop is decorated with Australian shops, using the layout of design texture elements, conceptual layout, and targeted panels. During the opening period, Tony Bianco's latest spring SS19 series and AW19 autumn winter series are displayed to Chinese consumers. In view of the opposite season between China and Australia, boots will be a highlight in the whole store.
As the Tony Bianco second generation helmsman, Anthony Bianco (Anthony Bianco) and Adam Bianco (Adam Bianco) two brothers in the past few years in the past few years have been investigating the Chinese shoe market and Chinese female consumer groups, committed to the Tony Bianco brand to the Chinese consumers.
Executive director Anthony Bianco (Anthony Bianco) said: "a few years ago, Tony Bianco sold to China significantly increased orders, and this number is also constantly increasing, this opportunity let us begin to explore the Chinese market, research such as Tony Bianco brands such as how to give Chinese consumers more guidance."
"Today is the most exciting moment for the Tony Bianco brand. Tony Bianco is a brand created by our father and is constantly growing. Through our Revolve online shopping mall and offline channels, it is achieving rapid growth in the United States. It's just time for us to get involved in the market. When we enter Tony Bianco, as a member of this team, we will be excited and proud of it. " Executive director Anthony Bianco (Anthony Bianco) added.
Tony Bianco owns the loyal fans of brands from home and abroad. They are constantly gaining new inspiration through the latest styles of Tony Bianco. It includes Martha Hunt, Stella Maxwell, Cara Delevingne, Romee Strijd, Delilah & Amelia Hamlin, Delilah, Delevingne, and so on.
Anthony Bianco (Anthony Bianco) finally said: "we hope that our design and success in Australia can continue in Beijing."
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