In Another Case, The Clothing Company Won The Help Of The Epidemic Fashion Company.

At the beginning of ten, we welcome the first working day after the Spring Festival. Happy new year. 2020 of the Spring Festival can be said to be unforgettable and calm. The outbreak of a new coronavirus infection with pneumonia has made people suffer unprecedented challenges during the Spring Festival. The operation of business enterprises has also been greatly affected. What are the trends of clothing enterprises during the Spring Festival? SkyDrive took a look.

Domestic events: January 21st -2 2

Spend time together to overcome the epidemic. These fashion companies lend a helping hand.

In January 25th, Anta donated $10 million to the Chinese Charity Federation as the first batch of donations to the Chinese Charity Federation, and in its agency set up a "new crown pneumonia medical staff rescue and reward special fund" for rescuing front-line health care workers who fought bravely in the fight against the new crown pneumonia epidemic. In January 27th, the YOUNGOR Group donated 10 million yuan to Ningbo medical, rescue workers and patients to assist in the treatment and prevention and control of the epidemic. In January 28th, the international community's voice outside the Wuhan fashion group indicated that it donated 2 million yuan to the Wuhan Charity Federation for the prevention and control work of the new pneumonia epidemic situation. The sum will be allocated by the new crown pneumonia prevention and control headquarters of the city to support the urgent procurement of materials.

Zhongfu said: 2020 of the Spring Festival, because of this new coronavirus infection of pneumonia epidemic has become unusual, in this war without smoke, clothing enterprises have dedicated their strength, continue to pay attention to changes in the epidemic situation, do the best of the enterprise, and Hubei and the people of the whole country, together to resist the battle of life.

Textile and garment markets across the country have been postponed.

Since the beginning of the epidemic prevention, since the Central Committee issued the notice to extend the Spring Festival holiday, as the industrial cluster's bridgehead and densely populated commercial gathering area, the specialized textile and clothing market of all provinces in the country have responded positively at the first time, issued the notice of postponed opening on their respective public platforms, and indicated that they would strictly implement the requirements of the Party Central Committee, the State Council and the party committees and governments at all levels, so as to ensure the safety of the people's life as the primary task, reflecting the awareness and responsibility of the major professional markets against epidemic.

Zhongfu said: the epidemic of pneumonia caused by the new coronavirus has touched the hearts of the whole nation. As a gathering area of textile and clothing business and stream of people all over the country, the announcement of this kind of notice is quite representative, reflecting the strong action and responsibility of the Chinese textile industry for the first time to respond to the national call. Textile and garment markets across the country have worked out a comprehensive plan, taking effective measures to effectively prevent and control the spread of the epidemic.

Garment factory overnight "Mask" mask factory

In the early morning of February 2nd, when more than 80 sewing workers and volunteers came to report at the factory gate, Han Zhaodong, chairman of the Nanjing ship's treasure child products Co., Ltd., surged with emotion: officially started, counting the tables, and calling the district government of the Jiangning District Committee, from the decision to resume the production of mask in advance, to the workers to the posts, and for 24 hours, the unconditional love support from the Jiangning District in all directions made Nanjing the "warmest factory" with the fastest transformation in Nanjing.

Zhongfu said: a new coronavirus infection has been attacked by pneumonia, and masks have become one of the most scarce materials after the outbreak. Many sewing workers and volunteers rushed to the factory from all sides to apply for jobs. After screening, they went on duty one after another. If the country is in trouble, the sewing workers can be transferred to work and give their meager strength to help fight the epidemic situation.

Bankruptcy of the subsidiary company, the "multi leaf strategy" of the brand

On the evening of January 21st, La Natsu Bell announced that his subsidiary Jack Walker received the "civil ruling" of the third intermediate people's Court of Shanghai in January 20, 2020. The ruling shows that Jack can not repay the debts due to maturity, and the assets are not enough to repay all debts. He has already had the cause of bankruptcy. The court accepted Jack Walker's bankruptcy and liquidation application, and the ruling came into effect from now on.

About abandoning the subsidiary company Jack Walker and La Natsu Bell's explanation, "the brand is still in the early stage of cultivation and development, and its brand competitiveness is not strong. In the future, it still needs a lot of capital investment, and the profit outlook is not optimistic.

Zhongfu said: stores closed, market value shrunk, performance losses, real control personnel storehouse, stripping ion company, nearly two years development is not satisfactory La Natsu Bell action frequently. In the face of the grim situation, La Natsu Bell had to carry out business transformation and adjustment, in addition to the original direct mode based on the implementation of joint ventures, franchise and other ways, also closed a large number of stores nationwide to save costs.

Brand president changes ESPRIT five years transformation asks "fashion"

On the night of January 21st, ESPRIT, the apparel giant's parent company, announced that the president of the product and brand had changed. The successor DanielMayer will further implement the transformation plan in the next stage. In recent years, ESPRIT executives have changed frequently, and every change has stepped on the transformation node.

Zhongfu said: in fact, in recent years, there have been many changes in the management level of ESPRIT. For the current brand development, the change of brand president is conducive to the implementation of ESPRIT transformation plan. Although the global reform has been carried out, the situation is still not clear enough. It remains to be seen how to promote transformation after the replacement of brand and product president.

　 International events: January 21st -2 2

H&M counter trend to restore annual profit growth, not only by joint explosions

The latest financial data also confirm the good performance of H&M: in the 2019 fiscal year from December 1, 2018 to November 30, 2019, the sales volume of H&M mainland China increased 12% to 12 billion 59 million kronor, helping H&M group's global sales grow 11% to 232 billion 755 million Swedish kronor compared with the same period last year, operating profit increased 12% to 17 billion 346 million kronor compared with the previous year, and the annual profit has been the first increase since 2015.

Zhongfu said: the fast fashion industry is undergoing a great test. In the clothing market, some brands have begun to slow down. Some brands have begun to transform. Some brands have even stopped. As the fast fashion giant H&M encountered many changes, it has ushered in the trend of recovery in the difficult and dangerous environment, and its performance began to resume growth. With the help of limited series and traffic stars, brand operation is more localized, online and offline integration, optimizing user experience, practicing sustainable development and embracing circular economy are all important choices for H&M facing the crisis.

Unite as one, fight the epidemic, they are in action!

Compared with previous years of singing and dancing, the Spring Festival in 2020 was unexpectedly flurried. Nowadays, the prevention and control of pneumonia caused by new coronavirus infection is still strained. In order to fight against the epidemic, some foreign clothing brand enterprises have also contributed their own strength, with all their hearts and minds, donating money and donations to help China win the battle.

Zhongcai said: "China has donated 1 million yuan RMB through the Hubei Provincial Youth Development Fund," ZARA China donated 1 million yuan through the Hubei Charity Federation. The LouisVuitton parent company LVMH Lu Wei Ming Xuan donated 16 million yuan to the Chinese Red Cross foundation, and the HUGOBOSS Group donated 2 million yuan to the Red Cross foundation of China. In the face of the change of pneumonia caused by the new coronavirus infection, it has always touched the hearts of the Chinese people, and the international clothing brands have also offered their own strength to help prevent and control the epidemic.

2020 autumn winter New York fashion week official schedule released, 21 Chinese designer brands will be unveiled.

2020 the official schedule of New York fashion week is released in autumn and winter. The fashion week will be held in New York from February 4th to 12.

According to the official schedule released by the two organizations of IMG and CFDA, the famous American brands such as TomFord, RalphLauren and TommyHilfiger of the brand name of TomFord, the chairman of the American Fashion Designers Association, are absent from this New York fashion week. However, many famous American designer brands will still appear in this New York fashion week, such as MarcJacobs, MichaelKors, CarolinaHerrera, OscardelaRenta, ToryBurch, and so on.

Zhongbao said: Bosideng BOSIDENG, 8 independent Chinese designer brands, and China Hongkong designers support project "FashionHongKong" were selected in the London Fashion Week official schedule. With the improvement of the Chinese market's influence in the world, the position of Chinese design is becoming more and more important in the world. It can be found that the number of Chinese designers is increasing in the schedule of international fashion week, which is an important driving force for the development of fashion industry.

The boss is stepping down? The secret of distress can still be saved.

LesWexner, long serving as CEO of LBrands group, is in the process of leaving negotiations. The news once again led to speculation about the future of Vitoria's Victoria sSecret. Wexner has been in charge of this brand for nearly 40 years, and now the underwear giant is in a bad position. Reports of possible departure from Wexner have again led to speculation that LBrands will strip or sell the brand.

Zhongfu said: as an important manager to take over Victoria's secret, Wexner, under his leadership, has defined the sexy image of American style for decades, and developed it into a popular underwear brand for American shopping centers and the world. But in recent years, the development of Victoria's development has not been as good as a year. In 2019, many years of the secret show was cancelled, and various measures were taken to change the image. If Wexner withdraws, it will mark a major turning point for LBrands.

After the death of NBA superstar Kobe, the second-hand shoe website has drawn a clear line with the "fried shoes".

After the NBA superstar Kobe Bryant disaster, the price of Kobe Bryant's related sports shoes products in the second-hand sports shoes market soared. The number of famous Kobe Bryant shoes of the same name in the US second-hand shoe trading website StockX has more than doubled before he dies. For example, the data of Adidas crazy 1 Kobe "vinopack" shoes show that the price of Us9 has reached $50 thousand.

Generally speaking, second-hand shoes platforms like stockx are glad to see the price of shoes rising. However, in the special period of Kobe's accidental death, the high price of sneakers is more easily accused by fans as "profiteering" and "speculation making money". To this end, some second-hand Shoe Retailers announced the suspension of the sale of Kobe Bryant shoes, or prohibit sellers from taking the opportunity to raise prices, to avoid speculators.

Zhongfu said: in recent years, the trend of fried shoes is prevalent. A pair of shoes priced at 1999 yuan can rise to 30 thousand yuan in the second-hand market one day later. Insiders continue to "cut leeks", the outsiders find ways to enter the circle, in order to earn more money here. From the individual to the electricity supplier, under the multiple pressures, the fried shoe army or rational or crazy, in order to clean trading environment, everyone is looking forward to more large platforms to join the Chinese sports shoes market, but also willing to accept new high-quality platform. At that time, the bonus of the domestic head platform will be gradually divided.