Jiangnan Cloth Clothing Announced 2020 Spring Special Return Policy: Return Rate Adjusted To 100%

In February 7th, Jiangnan Buyi's letter to the dealer's partners showed that in view of the current epidemic situation, for the new spring products in 2020, Jiangnan cloth dress will adjust the return rate of 2020 spring products including JNBY, CROQUIS (sketch), less, JNBY by JNBY and POMME DE TERRE (Peng MA) to 100% (the 2020 spring special return policy), and will require all dealers to return all the products of some styles in advance.

The operation shows that Jiangnan cloth has transferred to the distribution partners, and also reflects the fierce competition in the brand market. According to the insiders, "the development of domestic brands basically depends on channels and transfers pressure to investors. But now investors can join a wide range of choices. Some brands can talk about 100% in order to speed up the expansion of channels, such as CABBEEN. If it is a new brand or a small brand, not only 100%, but also free to props and subsidies for decoration.

A small amount of spring can be recycled, which can be said to be a relatively low cost, giving the distributor a greater confidence. It is a good deal for its later opening and operation.

On the other hand, Jiangnan cloth clothing can also serve as an important starting point for the maintenance of VIP resources. First, it prevented the dealers from selling at low prices due to the epidemic, and reduced the brand premium. Secondly, it could give the goods back to VIP at relatively low prices, which would increase its value added services in VIP.

After all, fans contribution is still an important part of Jiangnan cloth clothing revenue. From the annual report of the 2019 fiscal year of the south of the Yangtze River, the proportion of retail sales contributed by its members to the total retail sales reached 70%, which is 2 billion 400 million yuan. During the period, Jiangnan Buyi had a membership (about 3 million 600 thousand), an increase of 100 thousand over the same period last year. Among them, the number of WeChat accounts is more than 31 thousand, an increase of 47.62% over the same period last year.

Jiangnan Buyi also revealed in the earnings report that in the future, we will further enhance the design innovation and research and development capabilities, optimize the brand portfolio of designers, and constantly train new fans in the south of the Yangtze River. We should adhere to the core of the fans economy, encourage operational innovation, and continuously create and provide value-added services for the fans and contact construction, so as to enhance the fans' experience.