Is The Secret Brand Sold To Private Companies? Biography L Brands Is About To Reach An Agreement.

According to a person familiar with the matter, LBrands, the parent company of Vitoria, is about to reach an agreement to sell its secret brand to SycamorePartners, a private Holdings Company. The deal is likely to be announced this week.

According to FactSet's data, the total sales volume of the last year's brand was about $7 billion 400 million, and the brand also sold pajamas, perfume and other accessories.

Last November, StuartBurgdoerfer, chief financial officer and executive vice president of LBrands, the secret parent company of Vitoria, confirmed in a conference call with the media that the 2019 Vic show was cancelled and the future publicity mode will be replaced by other forms. Since then, LBrands's proud micron show ended.

In fact, in the six years since 2013, the ratings have been declining year by year. In 2015, the ratings dropped by 30%, and the number dropped to 6 million 590 thousand. In 2017, Shanghai's big show fell by 30%, and the number of viewers was less than 5 million. In 2018, the ratings were only 0.9%, and the number of viewers was only 3 million.