Game Stocks Under The Epidemic: Online Games Are Booming Now, And Cloud Game Stamina Is Ready.

Under the influence of the epidemic, during the Spring Festival holiday, Guangzhou's 90's Wang Yi (a pseudonym) was at home, playing almost 20 games.

"The most important thing is the glory of the king and the eating of chickens. The glory of the king can be played for three or four hours a day, because all the friends around are playing, and before they charge more than 100 yuan, it is good that the pesticide is not too krypton." for the favorite game, Wang Yi is very familiar with his family. "He also played the sword net 3. The game is very good and the story line is very clear. Besides, he also tried the night of the full moon. Dream town and other games.

Hangzhou's 70 after Fang Cong (a pseudonym) is more keen on leisure chess and card game "happy landlord", in his view, "a few old friends are online, playing a few enjoyable".

Huachang Securities pointed out that the game became the best performing sub section during the Spring Festival, and the light leisure and medium and severe games were fully blooming.

Such as Tencent Holdings (00700.HK)'s "glory of the kings" on the eve of the new year's day, running 2 billion, refreshing the highest flow of hand travel day, in addition to Tencent, NetEase and other head games company's products continue to be stable in the best seller list, "happy landlord", "Xiaomei Dou" and other online chess game performance is also beyond expectations, 002605.SZ's "Xiaomei landlord" iOS end. New year's Eve, new year's day two consecutive days rankings free list first.

Online games seem to be a "counter traveler" in the A share industry under the impact of the epidemic.

Spring Festival Quotes

Although online games ushered in the "Spring Festival quotes", most of the A share game companies interviewed showed a calm side.

In February 11th, 002602.SZ told the economic news reporters in twenty-first Century that the income of Hua Tongzi's game in 2020 rose by 60% over the seven day of 2020.

In May 2019, century Huatong earned 100% yuan of interest in the game by issuing shares and paying cash, and the top 29 billion 800 million IP resources of legend, Dragon Valley and so on.

Century Huatong said that during the Spring Festival, the "Dragon Valley hand tour" of the fun game has hit the highest record since 2019. In addition, on the end of the tour, the players' activities in the legendary world final fantasy 14 have been greatly improved, and the running water is expected to reach a record high.

"The performance of the company's game products is good this time, and the performance contribution data should be based on a quarterly report". In February 11th, people from the 002174.SZ group told the economic news reporters in twenty-first Century.

"People's Three Kingdoms 2" was launched on the whole platform in December 2019. In addition, the company's "Saint Seiya wake up" was released in the second half of 2019, which is the latest game product, and some other products are being researched.

Together with the 300459.SZ of IP, a Tom cat, revealed in an investor research record on February 6th -7, the cumulative number of downloads of the online mobile apps of the "talking Tom cat family" IP series has exceeded 10 billion times, and the number of monthly live users exceeds 370 million.

Jinke culture pointed out that "during the Spring Festival this year, because of domestic special reasons, it makes users spend longer time at home. Chess and card games and other casual games are performing well. Indicators such as new users and active users of Tom cat IP series have increased by a certain margin over the same period last year."

What's more, there are leisure chess and card game "Yao Zi Zi" yao ji technology.

The game daily pointed out that "Xiaomei Dou landlord" was launched in January 11, 2020. It was developed by Yao Chi technology and today's headline agent. During the Spring Festival, Xiaomei Dou landlord has more than 1 million daily activities, and daily advertising revenue is around 1 million 500 thousand. Yao Ji technology can be divided into 20%. Unlike the Tencent's "happy landlords", the main means of cash in "Xiaomei Dou landlord" is to rely on in-house incentive advertising.

The February 5th Research Report of Soochow Securities pointed out that "the advertising platform such as byte jumping" was connected with the background of "Xiaomei Dou landlord", and used advanced algorithms to match advertising materials, distributing the advertising stock to Alliance Gaming Corp's game App. Advertisers pay the price according to the advertising situation, and the byte beating is then divided into the proportion of the protocol (about 20%) to pay to Yao Ji technology. Under the current mode, players can click to watch video ads in the game process, so as to get the game currency, equipment or qualification of related events, so it is an incentive advertisement.

As for the performance of this game during the Spring Festival holiday, in February 11th, yao ji technology Securities Department replied, "because the" Xiaomei Dou Zhu "is a product of its subsidiary company, there is no statistics on this part of the data.

However, yao ji technology pointed out that it will benefit 337 million yuan to 402 million yuan in 2019, which has benefited from the rapid growth of scientific and technological achievements of wholly-owned subsidiaries. It has increased by 160%-210% over the same period last year.

Another 300418.SZ, the main leisure entertainment game, is strongly reflected in the post holiday market in Kunlun.

Kunlun's world wide business includes four major business segments, including mobile gaming platform (GameArk), entertainment social networking platform (leisure entertainment), social networking platform (Grindr), and information and information (Opera). Among them, leisure entertainment stars products "casual mahjong" hope to be "the most authentic local chess game".

It can be seen that the stock price of Kunlun world wide rose from the closing price of 18.78 yuan before January 23rd (January 23rd), and it reached 27.7 yuan in February 10th.

In 2019, Kunlun world wide expected to earn 1 billion 150 million yuan -13 billion yuan, an increase of 14.31% to 29.22% over the previous year. It pointed out that the joint venture of GameArk and KLabGames jointly developed the "BLEACH world boundary soul awakening: death", which entered the product cashing period, which was issued in the world, resulting in a return on income.

After force is ready

However, as the Spring Festival run away, enterprises affected by the epidemic have gradually resumed their work, and the game board has not been as red as many research institutes have imagined.

After 300315.SZ -7 experienced a continuous rise in February 5th -7, it fell back in February 11th and fell below 5.13%. The perfect world (002624.SZ) also fell 3% on February 10th and 11, after a rally in February 4th.

In addition, Yao Chi technology fell 3.2% in February 7th and almost ended in February 10th.

In February 11th, a game industry practitioner pointed out to the twenty-first Century economic report reporter that "this epidemic situation has caused some increase in the participation time of game users in game products. Of course, it is not only the game, but also the shaking, the fast, the television, which has made people spend more time. In fact, the user can control more time. However, judging from the performance, the income of game products depends largely on its version update, for example, the 2 billion day of the new year's Eve on the eve of the glory of the king. That's because the players like it very much after the update, and some props that players like. But if the game is not fun, no one will give you a 648 more.

"In fact, the top seller's list is dominated by long lines of old games, and shows the Ma Tai effect of" the stronger the stronger ". Another private interest in game investment also mentioned.

Huatai Securities analysis pointed out that in the long run, 2020 is expected to be a year of accelerated landing and commercialization of cloud gaming platforms. The headlines will enter the game distribution field, which will enhance the bargaining power of premium game content providers. The following recommendations are concerned about the product matrix and the concept of cloud game concept benefited from certainty. The second wave is expected to restart in the three quarter of 2020.

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