What Is The Anxiety Of Garment Enterprises Under The Impact Of The Epidemic?

Entering the 2020, the sudden outbreak of the epidemic hit our country's garment enterprises unprepared. After the start of the year, the original development and planning of the enterprises were somewhat chaotic. For a time, the anxiety brought by the epidemic was enveloped in the minds of many enterprises. However, in the face of difficulties, many garment enterprises and brands are actively coping with various ways.

Have the responsibility to change the production of protective products.

Masks, protective clothing and other supplies are among the most scarce materials. Affected by the Spring Festival holiday, workers in related medical device factories are in short supply, the rate of return to work is insufficient, and the production capacity is limited.

Epidemic is command. In recent days, in order to ease the shortage of protective products, a large number of garment enterprises have come to risk their lives, combined with their own advantages, quickly transferred from the production of clothing masks and protective clothing, and in a short time to achieve breakthroughs in production capacity from scratch, with practical actions, together with the state and people, a total of difficulties.

However, for garment enterprises, it is not easy to develop and produce professional protective equipment in a short time. In addition to solving many problems such as raw material and equipment regulation, staffing, technology and technology, it is necessary to implement the transformation or introduction of production lines, improve or even build new workshops, which means that garment enterprises need to seize every opportunity to mobilize resources in the process of production transformation.

In order to fight against the clock in this battle, the red bean shares will be transformed into a production workshop of medical disposable protective clothing by coordinating resources, and will be transformed into a production workshop of medical disposable protective clothing, ensuring the level of safety protection and ensuring the production environment, which is specially used for producing protective clothing. 100 thousand

It is understood that, in order to ease the epidemic prevention and control of medical protective clothing, medical masks shortage situation, for production capacity, production conditions, production wishes of enterprises, Jiangsu Provincial Drug Administration for emergency medical supplies protective clothing, respirators opened a fast track for the epidemic prevention and control of emergency production and use. At present, the red bean stocks with strong manufacturing genes are actively invested in the fight against epidemic situation under the support of the 100 thousand level clean workshop, mature garment production technology and skilled workers. In February 3rd, the first general protective clothing of red bean was successfully released. After the mass production, its general protective clothing production capacity is expected to be about 200 thousand pieces / month. At the same time, red bean equipment transformation, technology and production personnel convening work has been put in place, the workshop protective clothing raw materials, sewing machine, especially the key medical protective clothing adhesive tape and other equipment have also been in place. It is estimated that the production of disposable protective clothing after the volume production of red beans is about 60 thousand pieces per month.

Bosideng, after receiving the demand for production protective clothing, also organizes equipment, raw materials and staff for the first time to step up the production of protective clothing. Bosideng protective clothing is a class two protective clothing, mainly used for high-speed crossing operation and other special industries epidemic prevention and control. Although such protective clothing does not need to be produced in aseptic workshops, workers wear protective clothing and respirators to ensure the safety of the production environment. Wang Chenhua, vice president of Bosideng Limited by Share Ltd, said that the whole country is at a critical moment to fight against the epidemic. Bosideng organized production equipment, raw materials and production workers at the first time, and started production in the shortest time. Bosideng will go all out to provide support for front-line workers fighting the epidemic.

The whole epidemic situation also affects the upstream and downstream enterprises of garment industry. Jiangsu zipper zipper Polytron Technologies Inc is a well-known zipper manufacturer in China. On the evening of January 27th, the company was linked to 30 thousand zipper orders for protective clothing. The company immediately organized a surprise production team to resume production. To ensure workers' health, the company adopts scientific protective measures to provide workers with the highest level of safety protection. The workers who were told to work overtime were not complaining about the fight against the epidemic. They rushed to the company to catch up on the zippers of the protective clothing overnight. In January 28th, under the efforts of the assault team, 30 thousand special zippers for protective clothing were successfully packed and shipped to protective clothing manufacturers.

In the special period of epidemic prevention and control, as the leader of the large-scale personalized garment customization field in China, "Evo custom-made" has also actively planned to complete the application for the production of medical protective clothing and other epidemic prevention and control necessities. In the process of applying for production, the enterprise can solve the production, production equipment, raw materials and other hardware to ensure that the production meets the national standard GB19082-2009 mask and protective clothing, mask, protective clothing production capacity, inspection equipment, technical personnel and operation procedures, and will strictly operate according to the ISO9001 quality system. The company official said that the company will go all out to fight against the epidemic and make every effort to provide protection and protection for front-line medical staff. It is expected that in February, when the production equipment, raw materials and personnel are in place, the company's medical protective clothing will reach 2800 units a few days, and in March the company's medical protective clothing will reach 5000 daily output.

There is great love, helping hands to overcome difficulties.

The epidemic is merciless.

Over the past few days, a group of textile and garment enterprises and cluster markets have been carrying out the love relay to fight against the epidemic situation, and have used various means to fully support the fight against the epidemic.

In order to prevent and control the epidemic situation and fight against the virus, Anta group responded positively, quickly decided to act and allocate resources. In January 25th, it donated 10 million yuan to the Chinese Charity Federation as the first donor to the Chinese Charity Federation, and set up a "medical staff rescue and reward special fund" in its agency, which was used to rescue front-line medical staff who fought bravely in the fight against the epidemic. A significant number of front-line medical staff.

The dynamics of the epidemic affect every Chinese heart. In view of the serious problems such as the shortage of medical supplies, the overload of medical staff and the lack of protection of life, the hkei group responded positively, and promptly communicated with the Wuhan Charity Association in January 26th, and decided to donate 10 million yuan.

Selfless support from clothing companies and brands is much more than that.

In January 27th, YOUNGOR group decided to donate 10 million yuan to Ningbo medical, rescue workers and patients to assist in the treatment and prevention of the epidemic.

In January 27th, the staff of Yiwen group adhered to the first line, urgently contacted emergency supplies, opened a green channel to transport materials, and raised materials worth nearly one million yuan to send to various regions one after another.

In January 29th, Shanshan shares donated 5 million yuan to the Ningbo Charity Federation. The donation funds will be used for the purchase of medical, rescue personnel, patients and medical consumables in Ningbo.

In January 30th, the Limited by Share Ltd of Hai Lan home donated 15 million yuan worth of materials to Wuhan, Hubei. Among them, there are 8 million yuan shortage of medical equipment and 7 million yuan Hai Lan home new goose down clothing, medical equipment donated to the Raytheon Hill Hospital for medical assistance, goose down clothing donated to Wuhan fight against the outbreak of medical staff.

In January 31st, the winner of Shenzhen fashion group, Shenzhen Nair Fashion Co., Ltd. and Shenzhen cordial dress Co., Ltd. donated 1 million yuan to 2 million yuan respectively by the Shenzhen Charity Society. At the same time, 1500 sets of medical protective clothing donated by Shenzhen garment industry association were used for "total anti epidemic situation, rush to Hubei, defend Guangdong, safeguard Shenzhen" expenses.

In February 4th, Dayang Group donated 10 million yuan to the Charity Federation of Pulandian District of Dalian, and set up the "special fund for prevention and control of new pneumonia" by Dayang group.

The Bob brand Bosideng learned from the three Bureau of Zhongjian that the builders of Wuhan's fire god mountain and Raytheon hill hospital were struggling day and night, and faced with the trouble of "cold spring." in February 4th, Bosideng immediately deployed materials to send down down clothes to the builders of the first line. Bosideng also said that due to the "cold spring" in most parts of the country in 2020, the minimum daily temperature in Wuhan was near zero degrees Celsius. Many white angels struggling to get off the line were very sweaty and easy to catch cold after taking off their protective clothing after being busy. Therefore, Bosideng decided to donate 150 thousand pieces of 300 million yuan down clothing to the front-line workers in Wuhan, including Hubei and other provinces and cities.

After understanding the needs of epidemic prevention and control, Lining Group donated 1 million yuan to Hubei Hubei Red Cross Society and some urgent medical supplies to Hubei Jingmen immediately. Meanwhile, Lining group made an additional donation of 10 million yuan through the China Charity Federation.

Although the epidemic has brought difficulties to garment enterprises, these enterprises still cherish the overall situation, overcome difficulties and fully support the first line of anti epidemic. "After the development of enterprises, they belong to the society and assume more corporate citizenship responsibilities." Zhou Jianping, chairman of Hai Lan group, said that Wuhan should be the social responsibility of every caring enterprise.

Have the future, overcome difficulties and promote transformation

The sudden outbreak has made a great impact on the clothing industry, especially the impact on offline sales. At present, some clothing brands have taken measures such as temporarily closing stores and shortening business hours.

Recently, UNIQLO revealed that the number of shops in mainland China was 750, and there were about 280 shops suspended. Shops temporarily closed are mostly located in Hubei and surrounding areas. Except for Hubei Province, other shops in most parts of China are expected to resume normal work in February 10th.

H&M China official said that H&M China had closed all shops in Wuhan before the Spring Festival. As of February 4th, a total of 257 stores in mainland China have been shut down. It said that the company will continue to make changes in the epidemic situation and the re opening hours will be arranged and announced again. "Considering the current epidemic situation and the corresponding closing situation, our sales will inevitably be affected by some short-term effects."

"Recently, the operation of the company has been adversely affected by the outbreak of the new coronavirus pneumonia. The number of retail outlets under the line has sharply decreased, and some stores under the line have temporarily shut down according to the relevant regulations. The stores will be opened according to the unified arrangement of their shopping centers and department stores." The person responsible for the Pathfinder said.

Cheng Weixiong, an independent analyst in shoe and garment industry and general manager of Shanghai Liang Qi brand, said that the epidemic will aggravate the difficulties faced by some of the garment enterprises that are facing performance problems. Enterprises with offline channels as the main body need to adjust their production plans and carry out cost contractions.

In fact, in recent years, the growth of domestic apparel retail sales has declined. According to the National Bureau of statistics, in 2018, the retail sales of clothing commodities in China were 987 billion 40 million yuan, down 4.8% from the same period last year, the first time there was negative growth; in the first half of 2019, the figure was 474 billion 970 million yuan. Against this background, the clothing retailing industry will face greater challenges due to the epidemic situation.

It is worth mentioning that, as the national epidemic situation is becoming more and more serious, the number of famous women's clothing brands in normal business has been decreasing. However, Yin man has launched an emergency plan and put forward a temporary sales strategy based on entity stores and community sales.

From 9:30 a.m. to 8 in the evening, the more than 600 stores in the country will launch specific products in the circle of friends, WeChat group or one to one communication with fans, each half an hour, and guide customers to place orders in small programs. At present, the daily active users of "EMMAN micro store" applet have exceeded 65 thousand people, exceeding the number of active days of "double 11" in 2019. The number of single day sales of many stores exceeded 5000 yuan, and the sales of some stores reached 10000 yuan per day. In February 5th, the number of sales per day was 140%, of which the sales volume of micro stores was equivalent to that of the previous month.

In response, in February 6th, Fang Jianhua, founder of emann, published an article on the media platform. At present, enterprises should focus on supply chain, organizational system, financial support and administrative services to focus on service sales and service efficiency.

Coincidentally, JEANSWEST's current offline retailing has also been greatly affected. During the Spring Festival, the passenger flow and performance of its offline stores were only 10% of the same period last year, and the sales performance of stores throughout the spring is expected to be sustained. However, JEANSWEST electric business platform responsible person said that its online performance is less affected. At present, although the company's sales in Tmall platform have declined year by year, but due to the multi platform strategy, including the strategy of micro mall, the overall online performance is still about 1 times higher than that of the same year. Therefore, the company's spring sales strategy will be more biased.

The person in charge also said that JEANSWEST online retail companies will increase the intensity of online marketing promotion, cooperate with stores to sell goods in the spring, and encourage shop guide members to do more member marketing, and promote the brand micro mall Mini program to buy online members.

In February 8th, Zhang Jiangping, chairman of Taiping bird clothing, issued an open letter, pointing out that in recent times, some shops of Pacific bird have been suspended for a while. But we found that all "bird people" quickly adjusted, actively looking for new retail routes, and connected with customers through online platforms and live platforms, and many backstage partners even joined the ranks of support business terminals.

The letter also said that under the Pacific bird, men's wear, Taiping bird dress, LED N women's wear, Mini Peace children's wear, MATERIAL GIRL women's wear, PEACEBIRD The LIVIN'bird's nest has been sold by half of the sales outlets, with a total daily retail sales of more than 8 million yuan, and sales are still rising continuously through the introduction of WeChat online membership, WeChat spike, small program distribution and alternate broadcast in different regions. The online business platform of the company goes all out to enhance the shopping experience and ensure timely delivery.

It is easy to see that under the pressure of sales under the line, the electricity supplier has become the "life-saving straw" of clothing enterprises. According to the insiders, the SARS epidemic in 2003 has accelerated the development of Tmall and Jingdong, and now the channel of e-commerce will be diversified and diversified. In the second half of the year, the income of garment enterprises will be reduced, and online revenue will increase. In the future, a more niche and personalized brand will rise with the advantage of the electricity supplier. The form will not be limited to the big channels such as Taobao, and more diversified channels of electricity providers such as live broadcasting and communities will also take this opportunity to warm up.

However, there are also professionals saying that although the channel of clothing business is growing, the relative proportion is not big enough, and traditional channels are still the mainstream. After the outbreak, it will also bring some experience to garment enterprises. Next, garment enterprises and brands should focus on how to enhance the efficiency of the operation of the electricity supplier, pay more attention to the marketing of the community and members, and establish closer ties with consumers.