2020 Sports Fashion Hot Words: Shaping Tight Pants, Sportswear, Yoga Clothes.

Sports fashion is an important area leading to the development of fashion industry in recent years. According to Lyst data, consumers are still concerned about sportswear this year. From the data, at the beginning of this year, the search volume of sports apparel on the platform has increased by 59%. Focus on 2020 sports apparel four trend!

　 1. plastic tight pants Leggings

Consumer demand for tight pants (Leggings) is no longer in demand. The search volume for tight pants on the Lyst platform has increased by 15% in early 1 this year. On average, the Lyst platform sold 35 pairs of sports tights every hour, and the average consumption of households on tight pants increased by 17% over the same period last year. According to Lyst data, in the past three, the search volume of keywords such as "shaping" and "pulling" increased by 392%. SPANX, SweatyBetty and AloYoga brand's plastic waist and shaping tight pants product browsing volume increased. In addition, consumer demand for waist tight trousers is also increasing. Search volume increased by 65% over the same period last year, reaching a new level in history. At the same time, it is also found that consumers' demand for tight fitting clothing is also increasing: in 2019, consumers' demand for conjoined clothing and practicing dancers increased by 83%. At the beginning of this year, the related demand has increased by 21%. Adidas, ASOS and FreePeopleMovement have launched the projectile suit. Among them, consumers are most fond of Yan, the most searched.

2. sportswear is more sustainable.

According to the Lyst survey, the search volume for sustainable fashion increased by 75% over the previous year, and the search volume for sustainable sports clothing increased by 151% over the same period last year, according to the Lyst survey. Lyst expects that the sustainable fashion will continue to heat up in 2020, making it more and more popular for consumers of plastic, nylon, organic cotton and polyester fibers. Lyst found that the search volume for sustainable and recycled sneakers is also increasing, of which the search volume of ECONYL yarn has increased by 102% over the same period last year; the search volume of Repreve yarn has increased by 130% over the same period; the search volume of Tencel fiber has increased by 42% compared with the same period last year; the search volume of organic cotton has increased by 52% over the same period last year.

3. yoga clothing is more fluent.

Yoga is becoming more and more popular. More and more yoga photos are being launched on mobile Instagram. Some yoga clothing brands are beginning to create new yoga costumes, so that yoga clothing is not limited to healthy places, but also suitable for regular life. Animal prints, gall designs and smooth single patterns, as well as Lululemon, BeyondYoga and other brands were all sought after by consumers in 2019. Lyst expects this trend to continue this year: in early 1 this year, the search volume related to the above products has increased by 38%.

4. sportswear is more fashionable.

As the boundaries between healthy and regular wear become increasingly blurred, future sports wear will be both fashionable and functional. Consumers demand more and more zippers and bags with tight pants. In the past three years, the search volume of the bag with tight pants has increased by 180%, and the search volume of the tight pants with zippers has increased by 76%. In addition, consumers' demand for sports tight pants with fashion sense is also increasing. Since last year 11, the search for coated tight pants has increased by 250%. Last year 12, American actress Jennifer Lopes wore a glossy rose Yoga tights. In the next 24 hours, the search volume of luster tight pants products increased by 33%.

In addition, consumers are paying more and more attention to colourful collocation. In the past three, Burgundy Red and green search increased by 71%; bright neon was also sought after; pink search increased by 61%, and yellow search increased by 55%.