"Red Dragonfly Battle" Vigorously Transform Online Sales

Founded in 1995, the red dragonfly is a modern enterprise mainly based on shoemaking. Up to now, there have been 25 years of development. With the impact of the new crown pneumonia epidemic on the consumer retail industry continues, the company resolutely and decisively transformed.

Red Dragonfly since its inception, with its fashionable appearance, the price of the people, intimate service, has been recognized by the majority of consumers and chasing sticks.

In the face of the impact of the epidemic on the retail industry, Qian Jinbo, chairman of red dragonfly, announced in a letter to employees in February 7th that the company will actively promote the sale of online sales and physical store outlets. Since the sale of stores sold on the transformation line and post physical stores, the company's daily sales volume has started from 150 thousand, and has risen continuously, so far it has exceeded 100 million yuan, with an average daily growth of about 30%. Especially in February 14th, "Valentine's Day" to February 17th, the 4 day sales exceeded 100 million yuan.

The action is also known as the "Red Dragonfly battle", by the son of chairman Qian Jinbo and vice president of the company Qian Fan as the commander in chief of the operation.

The red tape Dragonfly on-line third party small program, shop guide, members are transferred to the online, the development of the technology, in only two days, the Red Dragonfly offline shopping guide set up nearly 400 groups of 200 or more people in the whole country. Up to now, the number of Red Dragonfly national communities has increased to nearly 600. Offline stores closed, forcing the company to invest fully in offline sales, and has developed new capabilities. In the future, even if offline stores resume operation, the new marketing mode will continue to operate.

The Red Dragonfly Group adheres to the core concept of "finding close from the distance". In private enterprises, it creatively implements "long distance management of money and close distance management", vigorously introducing senior management talents and technical professionals, and constantly improving the modern enterprise system.

The "Dragonfly battle" against the epidemic took place under the leadership of Qian Jinbo, the son of the chief commander and vice president of the company, Qian fan. The backbone of the company was held in intensive meetings between agents and franchisees. There were 434 video conferences in 7 days, averaging 62 games per day. The company is working with Taobao university to speed up the development of live broadcast experts and net red, helping franchisees and agents to promote the development of live broadcasting business.

At the same time, Red Dragonfly Group and Ali cloud cooperation, the introduction of Ali cloud data platform, the construction of data platform system and data analysis service system, so as to achieve the company's enterprise data intelligent driven business, data resources and data services, to achieve a deep integration of online and offline. In a very short time, people, goods and fields have been moved online.

In view of this, the outbreak crisis is also an opportunity to break the inherent sales mode of enterprises.