"Anti Epidemic" Traditional Retail Line "Counterattack" Head Business Logistics Advantages Again Highlighted

The traditional retail industry is again ignite the online contention because of the new crown pneumonia epidemic.

In this round of epidemic exams, retail formats continue to expand their business segments and usher in online bonuses. A Carrefour store owner told the twenty-first Century economic news reporter: "during the Spring Festival, we did not close our businesses, and the order grew by more than 300% over the same period last year, and the daily growth rate is double digit. Sales data show that customers purchase mainly fresh foods, such as sugar orange growing by 675%, 878% in terms of growth, and 1097% in ribs.

Whether it is fresh electricity providers, traditional business super stores or department stores, they have tilted the front-line business focus to the online community. In contrast, the retail industry relying solely on the line is completely cold, the passenger flow is decreasing, and the survival is facing greater pressure.

For retail formats, the post rush era of short-term traffic is soaring, and shuffling is still focused on digital racing.

Traditional retail line "counterattack"

For a time, the whole nation switched to "cloud mode" small program selling vegetables, cabinet sister live selling, online conference, all kinds of traditional retail formats open online counterattack road.

In terms of traditional department stores, department stores such as Tianhong, Yintai and other shopping malls began to accelerate the online business and move more store counters and merchandise onto the line. Use the guide line live to bring goods. Consumers are trapped in the family by epidemic. These days, micro businesses and live broadcasts in friends circle are still active.

In terms of large retailers, retailers continue to strive to expand their space instead of simply turning traditional businesses into online ones. In the past, retailers were mostly offline outlets, and online businesses were more just channel supplements. With the deepening of digital layout, the mining of public domain traffic pools gradually became a key lesson.

In addition, logistics is blocked, and local home service such as fresh and takeaway has become an important channel for consumers to purchase materials.

At the conference call in February 25th, Suning Carrefour CEO Tian Rui indicated that Carrefour actively protected the living and material supply of residents during the epidemic period, and vigorously developed its business to enter suning.com and Suning shop platform. Since the beginning of this year, the daily average single volume growth rate from suning.com channel has reached 60%, while the average daily volume of sunning outlets has increased by 202%.

In addition, in February 12th, the new version of Carrefour's new home Mini program was launched nationwide, combined with the vigorous promotion of offline stores, push customers and Su Xiao group, and the average daily orders increased by 329% in February 21st.

"Around the end of March, we will complete the digital transformation of Carrefour. Besides the integration with electrical appliance stores, Suning department stores and Suning real estate, the most important thing is to integrate with the Internet. Tian Rui told the twenty-first Century economic news reporter, "currently in the Carrefour 1 hours of the scene, Suning shop, Carrefour applet, suning.com APP and Carrefour stores link has all been opened. Relying on Carrefour's 209 stores, Suning's one hour, half day city, and Suning vegetable farm's "pre-sale self promotion" mode has also been fully opened.

In addition, the fresh demand has increased the demand for fresh food under the epidemic situation. First, we must ensure that the supply chain is smooth. The resumption of work and production is still advancing. In some parts of the country, the "closed city" is still being implemented. The logistics industry has not been fully restored. For the fresh retail industry with a higher demand for aging, the challenge is enormous. At this time, the logistics advantages of the head retailing enterprises are highlighted again.

During the Spring Festival, two WAL-MART distribution centers in Wuhan shoulder the task of distributing goods from 34 WAL-MART stores and Sam stores in Hubei province. Faced with problems such as traffic control, staff reemployment, and redeployment of goods, several times in the past few years, WAL-MART has repeatedly communicated and coordinated with government related departments and outsourcing companies by coordinating the staff's overtime work and arranging the manpower and distribution routes. After 48 hours of fighting, 20 lines of transportation in Hubei Province have been opened up to ensure that goods can be delivered to stores in a timely manner.

In addition to WAL-MART, another fresh retail giant box horse has also stepped up efforts to ensure a smooth supply chain. On the one hand, the box horse has been able to connect more suppliers through various governments and business committees, and increase procurement efforts from various agricultural bases and wholesale markets. On the other hand, the 500 direct mining bases of the box and horse cooperation, the first time to convene workers, to resume production, to ensure the fresh supply of boxes and horses. Take Shanghai as an example, there are 500 thousand packaged vegetables and 80 tons of bulk vegetables on the shelves a day, of which 9 of them are the direct mining cooperation bases of the boxes.

Or the industry will be shuffled.

Online retail industry was hot in 2020, but after calm down, it is not easy for retailers to call it optimism in 2020. Looking back in the second half of 2019, there were many new fresh retailer exploding, capital chain breaking, financing decline and operating losses. After shuffling, the head enterprise still has strong competitiveness, and the supply chain and online drainage system are the only way to win. In the final exam, based on the comprehensive strength of capital, technology and channel, no matter whether sorting ability, online traffic capacity or scheduling, operation flexibility, many large platforms still have absolute right to speak, and the future agglomeration effect will be more obvious.

After the outbreak, how to develop the integrated online and offline mode of operation has become a problem that fresh retailers need to think about. After the outbreak, who can provide a better user experience in the three aspects of distribution speed, freshness and price preference, and keep more users, can we really survive, turn danger into machine and become a winner.

Whether the peak of online traffic can continue to support development is still unknown, and the upcoming recovery of the pipeline is full of uncertainty. New consumption scenarios and consumption habits have been formed. Today's retail industry is on the eve of full channel reform.

Feng Rui capital wrote that now everyone generally believes that the "fresh horse" fresh retail, after the outbreak, will quickly fall back, accelerate the elimination, the last remaining, will be able to get through the online and offline, the whole category, the whole scene retail platform.

On the one hand, after the outbreak, the public is no longer keen on "grabbing vegetables" or "storing vegetables", and the frequency and quantity of fresh purchases will drop. During the epidemic period, the fresh demand, which should have been digested by catering agencies, accounted for almost 30% of the demand for fresh food. Almost all of them had been moved into families, and they had been purchased through fresh purchasing and cooking at home. After the outbreak of restaurants in the past, the purchase volume will return to restaurants. The industry believes that it is still necessary to see whether users can purchase fresh consumption online for a long time.

On the other hand, users gradually mature in the process of experiencing various online shopping platform, and will be more inclined to provide sales platform for high-quality goods and services. Therefore, the recent reputation of the fresh electricity supplier platform, after a small climax, will accelerate the shuffle, and finally only a few.

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