Offline Career Taobao Broadcast Ushered In The First Wave Of Economic Recovery

There was a lyrical sentence before, and it was also a yearning for the warm spring.

Now, in the long winter of the epidemic, the spring of the first warm spring has finally ushered in.

2020 is a lonely year. In order to prevent the spread of the epidemic, the Spring Festival is still in a long silence. Today, with the continuous decline of newly diagnosed cases outside Hubei, the overall situation is changing to a positive trend.

The winter snow is melting, and the warm weather dispel the chill of the depressed loneliness. The resumption mode is continuing, and enterprises that are temporarily unable to return to work are trying to find a way to survive. The "accelerating key" that is warming up is gradually being raised to recapture the time lost in the "winter".

The clustered business environment leads to the failure of the stores to meet the conditions of reemployment and the lack of adequate passenger flow to support the daily operation. It is a problem for all enterprises to resume work. Enterprises urgently need to return to work quickly and open up to recover losses, but the objective factors make the return to work in a remote future.

According to the data released by Taobao, since February, there are 3 new businesses entering Taobao every day. Traditional enterprises from all walks of life, such as restaurants, cosmetics, clothing and so on, have played a fancy "cloud recycling" with the help of Taobao live broadcast and Taobao light store.

On the road to transformation, the skin care brand "Lin Qing Xu" opened a "soul stirring" self rescue action. After the outbreak of the outbreak, 157 shops of Lin Qing's shop closed down, and more than 170 stores opened up business, and the overall performance fell 90% in 6 days. In February 1st, all the businesses of Lin Qing - Wang moved online and began to broadcast live on Taobao. In February 15th, business surpassed 145% of the same period last year. Some stores even doubled, completing a miraculous counterattack.

Unlike Lin Qingxuan's Transformation Road, the old red dragonfly of Zhejiang and the red dragonfly can be seen as being driven by the force.

After the outbreak of the epidemic, the 4000 stores associated with the Red Dragonfly lifeline had to close shop one after another. On the one hand, the main source of income was cut off, on the other hand, factory expenses, store rentals and other monthly costs of more than 100 million can not stop, red dragonflies at both ends of supply and demand were strangled.

At the critical juncture, the Red Dragonfly became a young new retail enterprise. With the help of Taobao light store, it moved the offline stores to the online market, so that the shopping guide could start at home. Between February 7th -2 and 17, the daily sales of red dragonflies rose from 150 thousand yuan to 1 million yuan for the first time in February 14th, 5 times higher than the previous day. February 14th -2 month 17 days 4 days, every day sales volume is in the million yuan.

During the epidemic period, major enterprises have their own sad journey on the road of transformation.