La Natsu Bell Reproduces Personnel Changes 2020 Can He Turn The Corner?

La Natsu Bell once had the reputation of "Wan Dian Wang" in the industry, and it was also known as the "China Version ZARA". Xing Jiaxing, the founder of his company, is a man of great courage and ideas. He led La Natsu Bell to find the right way in the crisis several times to push the brand forward.

However, since 2015, La Natsu Bell has started a performance crisis, and in 2019, it is facing a series of strikes. The net profit of shareholders of listed companies belonging to the company fell from 615 million in 2015 to 499 million in 2017. And in 2018, from the surplus to loss, in 2019, the loss is expanding, only in 2019 the first half of the year, a loss of 498 million.

Faced with this series of losses, La Natsu Bell launched a craze for stores in the first half of 2019, with over 2500 stores closing. Although the company has been actively carrying out business transformation and adjustment, reducing efficiency and accelerating transformation, and so on, it has failed to turn losses into profits.

Recently, La Natsu Bell also issued a notice of personnel changes, announcements that Yu Qiang has resigned as La Natsu Bell's executive director, President, board of directors' Strategic Development Committee and all other positions in Affiliated Companies and associated companies in his own business because of the need to devote more time and energy to his own business, and has come into force since February 25, 2020.

In 2020, it passed only a short time in March, which is the second announcement of personnel changes issued by La Natsu Bell.

La Natsu Bell's first announcement of personnel changes was released on the evening of February 3rd 2020. The announcement shows that Xing Jiaxing, the controlling shareholder of the company and the actual controller, will be resigned as chairman of the company.

It is noteworthy that Xing Jiaxing, former president of La Natsu Bell, was re appointed as the president of the company and has come into force since February 25, 2020. Instead of acting as the authorized representative of the company, Huang Huiling, the company secretary, took over the company's authorized representative.

Faced with the current difficulties and the offline influence brought by the new crown virus, La Natsu Bell revealed in the media that he will take the initiative, actively and thoroughly implement structural reforms, give full play to the advantages of existing brands and channels, and adhere to customer centered and return to the essence of retailing. We should continue to pay close attention to the current operation improvement, increase the turnover speed of assets, raise the level of capital returns, and strive to achieve the goal of turning losses in the year 2020.

Not only that, along with the upgrading of new retail and the change of consumers, La Natsu Bell also put forward the transformation path of innovative growth mode, actively promoting new retail business, strengthening the development of smart retailing with entity + online agglomeration, pursuing the scale of quality growth and efficiency, and achieving organic growth.