The Yellow River Fashion City: Nine Suggestions For Tackling The Epidemic And Solving Difficulties For Merchants

A sudden outbreak has had a great impact on various industries. Faced with this reality, the wholesale clothing market is more affected by the epidemic. So how can we find opportunities and seize opportunities and turn crises into business opportunities under the disaster situation? In order to understand and analyze the changes and difficulties encountered in the the Yellow River clothing city under the new crown pneumonia epidemic situation, we will better anticipate the future trend of the clothing industry, and understand the new crown pneumonia epidemic situation in the Yellow River. The influence of Fei and others has been gradually controlled with the epidemic situation.

In the past 3 and April, the apparel industry is in the peak season. What is the current situation in the clothing market? Delayed start up, the clothing industry market, the clothing brand winter inventory keeps backlog, the new spring can not be new, and the offline stores are empty. But going out of business requires a lot of staff and rental costs. However, in the face of the epidemic, it is expected that owners, shopping malls, management and rent will be relieved. As the epidemic gradually enters a stable and controllable stage, the clothing industry is looking for new outlets and developing new models to survive.

Facing the epidemic, Humen the Yellow River fashion city responds quickly and responds positively. We should strictly guard against the entry of control personnel into shopping malls, disinfect and disinfect businesses, ensure the safety of merchants and provide support funds and other measures to tide over difficulties.

　　 The Yellow River fashion city The operation center put forward the "nine suggestions" to let the confused and entangled merchants get their thoughts from it.

First, fight in person, and appropriately reduce.

The epidemic situation is becoming more and more serious, and the economic recession is worsening. The bosses who are at home can sell goods for their own stores in person. We should emphasize the use of human resources, and continue to do "subtraction" through layoffs and compression ratio.

　　 Two, use peripheral resources to generate revenue.

Due to the impact of the epidemic, the probability of people going out of the country has been greatly reduced, and the proportion of Internet users has increased. In this regard, you can make use of WeChat friends circle, shake voice, relatives and friends, and other ways for clothing sales, thereby generating revenue.

　　 Three, with the help of e-commerce platform, learn online selling.

Under the continuous environmental change, we sell clothes by means of large scale e-commerce platform. Such as: Taobao, Jingdong, and many other things are good choices. Under the influence of traditional online stores, the online business is closely following the new wave of social development, constantly learning by oneself, and mining more new channels for sales.

　　 Four, look for style and become the mainstream of the market.

As the epidemic has gradually entered a stage of smooth control, with the government's efforts to promote the resumption of production of garment industry, many garment manufacturers are also preparing for the new phenomenon. If it is here, the clothing business will find new clothing styles such as 2020 spring and summer special tailoring, which will make the products become scarce and seize the current window of the garment market to become the mainstream of the market and create high returns.

　 Five, interaction + visit to activate customer demand

Affected by the epidemic period, it is bound to affect the shortage of communication between merchants and customers, resulting in the loss of some customers and so on. Planning product sales interaction (such as Taobao micro Tso on new customer interaction, WeChat circle of friends and WeChat public platform, etc.) and later purchase visits (through telephone, mail, SMS, etc.) to ask customers to like satisfaction, so as to refresh the store's sense of presence in customers and stimulate demand. Become the key now!

　 Six, timely stop loss, reduce inventory backlog.

The apparel industry is most afraid of oversupply and overstock. Directly lead to goods can not be exchanged for cash, there is no money in the state, merchants can use raffle feedback, clothing sales at low prices and other timely stops to reduce inventory. The 2020 goal is to "live".

　 Seven, a wave of prizes and welfare to promote exchanges between businessmen and customers.

We should make use of the network platform lottery tool, use merchandise inventory backlog as welfare prize and distribute shop coupons, etc. To promote the crisis and promote further exchanges between merchants and customers.

　　 Eight, strive for survival and develop garment agents.

When all walks of life are hit, it is particularly important to find a way out. Looking for spring and summer products in the same market and floor, developing agents for clothing sales. So as to reduce inventory backlog and increase the volume of external sales of products. Although there is not much profit, it is important to live in a market where the real economy is still struggling.

　　 Nine, give me opportunities to embrace the new future of autumn and winter.

The garment industry may continue to slump in the first half of this year as the epidemic has not yet been lifted. Focus on the present and look into the future. We should seize the opportunity to shift the focus of clothing to the design and production of autumn and winter, so as to fight hard for the preparation of clothing in autumn and winter.

Under the epidemic, only the market and business partners work together to tide over the difficulties. The Yellow River clothing City Management's positive response is not difficult to see that they are anxious businessmen, and for the majority of businessmen to think of ways to create a harmonious business environment.