Antarctic Electricity Supplier To Spend Tens Of Millions Of Cross-Border Cosmetics Business Layout

Antarctic electricity supplier Limited by Share Ltd (hereinafter referred to as "Antarctic electricity supplier", 002127.SZ) recently released its 2019 annual performance bulletin. The report shows that Antarctic electricity supplier's total revenue in 2019 was 3 billion 908 million yuan, an increase of 16.55% over the same period last year, resulting in a total profit of 1 billion 279 million yuan, an increase of 32.76% over the same period last year, and the net profit attributable to shareholders of listed companies was 1 billion 206 million yuan, an increase of 36.04% over the same period last year.

(Antarctic electricity supplier official website screenshot)

For the reasons for the growth in 2019, Antarctica said that the expansion of the product category, supply chain resources and efficiency of electricity providers improved the revenue of the company in the current year by 34.71%. Time interconnect promotes efficiency and actively expands business to increase its revenue by 8.42% this year. Net profit growth attributable to shareholders of listed companies is slightly higher than that of total profits, mainly due to the impact of early deductible losses and the lowering of the overall applicable tax rate of subsidiaries, thereby reducing the income tax rate in 2019. The net profit attributable to shareholders of listed companies exceeded 2019 in the same period last year, resulting in an increase in basic earnings per share.

It is understood that Antarctic electricity supplier formerly known as the Antarctic, was founded in 1998. The main business of the company is brand integrated services, dealer brand licensing services, mobile internet marketing and other businesses. The LOGO brand includes the Antarctic series and cartel crocodiles.

The Antarctic is the largest brand in the company's supply chain resources, revenues and GMV scale. In 2019, the brand GMV of the Antarctic reached 27 billion 138 million yuan, an increase of 52.86% over the same period last year. In addition, the operation category of the brand includes underwear, home textiles, home furnishing, women's wear, men's wear, children's wear, mother and baby, small household appliances, home appliances, shoes, sports outdoor and so on.

Reporters noted that in 2019, Antarctic electricity supplier's brand GMV continued to grow. From the relevant data, the GMV achieved in Ali channel was 20 billion 317 million yuan, an increase of 39.13% over the same period, accounting for 66.48%. The GMV realized in Jingdong channel was 4 billion 682 million yuan, an increase of 31.50% over the same period, accounting for 15.32%. The GMV realized in the main social business channel was 3 billion 965 million yuan, an increase of 124.89% over the same period, accounting for 12.97%. The GMV realized in vip.com channel was 1 billion 445 million yuan, an increase of 200.35% over the same period, accounting for 4.73%.

Overall, GMV maintained high growth, and new channels of multiple categories continued to exert force. In the whole year of 2019, the GMV of authorized products of Antarctic electricity supplier exceeded 30 billion 400 million, up by nearly 50% compared with the same period last year, and its online brand influence was further strengthened.

In addition, Antarctic electricity providers began to enter more and more online platforms at the end of 2016. In 2018, GMV increased to 1 billion 763 million yuan, an increase of 153% over the same period last year. In the first three quarters of 2019, GMV grew by 198.93% to 2 billion 153 million over the same period last year. By the end of 2020, the GMV ratio of social networking providers will be further increased to 15.85%, with a total scale of 7 billion 145 million yuan, exceeding Jingdong as the second largest source of traffic.

It is worth mentioning that, in the promotion of new products, Antarctic electricity providers are also constantly contributing. In February 27th, an Antarctic electricity supplier announced that it was planning to jointly establish a company with Sun Xuhuan and associated natural persons Zhang Yuxiang and Zhang Yun to set up the company's cosmetics related businesses (hereinafter referred to as Target Corp). According to the announcement, the Target Corp registered capital of 50 million yuan, of which the company invested 20 million yuan in its own capital, accounting for 40% of the registered capital. Changjiang Commercial Daily reporter learned that, according to the planning of Antarctic electricity supplier, the second half of the year will be on-line.

Antarctic electricity supplier said that the purpose of establishing polar cosmetics is to layout cosmetics business, enrich the company's rigid demand and quick product category matrix, and also help to enhance the company's future profitability and comprehensive strength. In the short term, it may have some adverse effects on the profitability level, but in the long run, it will play an active role in the company's financial situation and business results.