State Investment Capital Ye Bo Shou: Stick To The Right Direction Of Development, Actively Seize Opportunities And Control Risks

At the beginning of 2020, a sudden outbreak of pneumonia affected the nerves of the Chinese people. In the fight against pneumonia, enterprises from all walks of life have made a lot of contributions to support Wuhan in different ways.

Some enterprises participate in the distribution of relief materials in seconds, and some enterprises need to work overtime to increase production and material support. Some enterprises mobilize all strength donations and donations, and send them to the front line through different channels. Some enterprises take the initiative to make profits and support the development of small and medium-sized enterprises.

For listed companies, the public attribute is becoming more and more prominent, and the value of public trust capital is becoming more and more prominent. Such values come from many aspects, such as customer service concept, capital market awareness, environment and sustainable development strategy, and of course, the response of enterprises to major emergencies.

Public trust capital is not only a booster for development, but also a "fuse" for its own crisis.

The "elite" reporter interviewed a number of listed company leaders, who made their respective contributions in different ways, which is a solid "enterprise strength" in the fight against the epidemic.

National investment capital Ye Bo Shou trust capital enhances brand recognition

With the continuous development of the new crown, the demand for health protection products has increased sharply, and the shortage of materials in many regions has been highlighted. People from all walks of life are giving their hands to help.

As the main force of the economy, listed companies take the initiative to undertake social responsibilities in major emergencies, which is conducive to enhancing the resistance of the economy to emergencies, reducing social and economic losses, improving the efficiency of dealing with emergency events, and helping to build public trust capital for themselves.

600061.SH, a state-owned listed company, has made a total contribution of 13 million yuan in the epidemic. Several party members and staff members of its Wuhan office have also volunteering to participate in Wuhan's fight against the epidemic volunteer service. They have been fighting to raise transportation and relief materials, assist local charities to manage epidemic prevention materials, and so on. When.

"Public trust capital is the psychological basis for investment cooperation between shareholders and enterprises. It is the consideration of the brand recognition degree of the society, and it also affects the confidence and expectation of the employees in the development of enterprises." Ye Baishou, chairman of the Capital Investment Corporation, said in an interview with the "talented person" reporter that from a certain level, the higher the public trust capital of an enterprise, the stronger its ability to resist and deal with risks, the more friendly the social environment of survival and development is. Ye Baishou believes that if enterprises want to obtain higher public trust capital, they need to rely on accumulated accumulation of trust at ordinary times, and long-term trust maintenance. They also need to deal with and deal with in the face of a crisis of confidence.

The outbreak caused many leaders of listed companies to think about the "danger and opportunity" of listed companies. Ye Baishou said, "the risks and opportunities of listed companies coexist for a long time, and they can transform each other. Listed companies absorb more social capital, have more flexible sources of capital and flow of assets, and gain more resources and opportunities for development.

But because of this, listed companies need to be more open and transparent, bear more social concerns, and assume more stress reactions caused by market fluctuations for shareholders and investors. Improper actions in business management may be magnified, thus bringing risks to the development of the company. This requires us to always stick to the correct direction of development of the company, actively seize opportunities, control risks, grasp the degree of opportunities and risk prevention opportunities, foster strengths and circumvent weaknesses, turn crises into opportunities, and create a sustainable and healthy development environment for the company's development.

"To be an enterprise that is respected by shareholders, society and employees, I think there is a lot of work to do, but in summary, it may be a good three job, responsibility, trust and trust." Ye Baishou said in reply to an interview with talented person.

To complete the mission is to accomplish the business development task of the enterprise, achieve healthy development, achieve good business performance, and repay the shareholders, return to the society and benefit employees with better service and efficiency.

Assuming responsibility means carrying out social responsibility. Enterprises are the cells of the society, society is the source of interests of enterprises, and the social environment is closely related to the fate of enterprises. In particular, as a central enterprise that obeys and serves the national strategy, it bears the social responsibility of involving the national economy and the people's livelihood. It has almost become one of the responsibilities of the enterprise. When the country and the people need it most, the central enterprises must shoulder the social responsibility, do not take the heavy responsibility, and win the respect of the people.

To win trust is to create a more stable, reliable and effective corporate brand image and win more public trust capital through a diversified corporate culture and extensive external publicity based on the premise of outstanding performance.