The Next Step Is To Provide Necessary Support For Franchisees.

On March 5th -3, 8, during the "Queen's Day", the total sales volume of Taiping bird reached 246 million yuan, and the sales of women's clothing brand was over 100 million, of which more than half of the turnover was achieved through the new retail mode such as WeChat's small program and live broadcast.

Faced with the epidemic, many offline stores are unable to open their doors, and the reason why Taiping bird can increase its growth rate under the epidemic situation is to adjust its management strategy in time.

In the new retail sector, during the epidemic, PEACEBIRD men's wear, PEACEBIRD women's wear, LEDIN women's wear, Mini Peace children's wear, MATERIAL GIRL dress and PEACEBIRD were under the Taiping bird line. The LIVIN'bird's nest has been upgraded from the daily average of 2 million yuan in the first week of the festival to the current daily average of more than 10 million by launching WeChat online membership, WeChat spike, small program distribution and alternate live broadcast in different regions.

At the same time, Taiping bird constantly dismantling outstanding cases in operation to share learning internally, set up internal benchmarks, solve key problems in time, carry out special training to teams in difficulty, and ensure that the new retail standard process can be implemented. In the first three weeks after the Spring Festival, the Taiping bird brand carried out 118 live coverage, covering more than 270 million consumers. During the "Queen's Day", there were more than 40 live coverage, covering nearly 1 million 800 thousand consumers. At present, the Pacific bird has a population size of over 1 million at WeChat.

Traditional electricity providers, after the outbreak of the epidemic, Taiping bird has attracted new customers through the line. During the epidemic period, the brands maintained two new waves per month, including the women's clothing "Mulan" cooperation series, men's wear MISBHV cooperation series, LEDIN Xun magic card maiden cherry joint series, MiniPeace Duo A dream cooperation series and other IP cooperation. In February 17th, Taiping bird achieved a GMV of over 10 million yuan per day and GMV1.2 billion yuan during the "Queen's Day". At the same time, the main brands of women's wear and men's wear ranked the top two in Tmall's similar shops, while children's wear increased by more than 50%, ranking among the top four.

Offline, Taiping bird started in early February, ordered to restore stores, most of the offline stores have resumed business.

At the channel level, Taiping bird will take the new retail as an important breakthrough for business growth, and constantly accelerate the layout of the whole network retail. In terms of online layout, Taiping bird has strengthened shopping centers and department stores. At present, the proportion of all two stores is more than 40%. The outlets of the outlets are growing rapidly, accounting for 3% of the total, while the street stores mainly focus on the layout of the core business circle of the first and second tier cities.

In terms of product and brand level, in recent years, Taiping bird has launched dozens of IP joint series each year. At the end of 2019, the number of online and offline members has reached 38 million 370 thousand. In order to enhance customer stickiness and management efficiency, Taiping bird actively promoted digital construction, and launched the "bird Click" platform for customers and employees in 2016. At the same time, brand promotion is based on the application of artificial intelligence and big data TOC method in commodity management, creating a flexible supply chain. At present, the initial order ratio of summer wear and winter clothing has dropped to about 70% under the order mode. Meanwhile, Menswear will also apply the new social customer relationship management system SCRM to the new retail operation during the epidemic period, and achieve 6000 million new retail sales in three days.

At the basic level of protection, Taiping bird owns CTL logistics base and cloud storage system covering more than 2/3 stores. It ensures that online and new retail orders can be shipped on time. In February 2020, Taiping bird shipped 490 thousand single online orders and 1 million 940 thousand pieces of goods under the headquarters logistics base. In addition to the logistics base, the cloud storage system has covered over 3000 stores. During the epidemic period, the amount of direct delivery of stores reached by cloud storehouse self run stores through the cloud storage system was 65% higher than that in the same period in 2019, and the proportion of self retailing was about 10.

In addition, the Taiping bird said, "at the end of the three quarter of 2019, the total amount of book money and bank financing amounted to nearly 1 billion 200 million yuan, and the terminal sales in the fourth quarter were in good condition. It has the ability to provide necessary support for franchisees while doing their own business."