Predicament Is Also A Catalyst For Industrial Change.

This winter, "health protection" has clearly become the focus of global attention. Overnight, the products of sterilization, disinfection, protection and immunity enhancement were in short supply; the daily washing, ventilation and sterilization tasks were also overfulfilled by high standards. Apart from "wearing masks" and "proper disinfection", many people began to notice the health and safety problems in daily life.

　　 Recently, the "virus survival time on the woolen clothes" is shorter. This micro-blog fever has searched 28 million times and transmitted 170 million times. Knitted products are loved by the public for their breathable, comfortable and changeable styles. Knitted products such as wool, underwear, household clothes and socks are indispensable clothing products in our daily life. Knitted products are often woven with natural animal and plant fibers or artificial functional fibers. Natural antibacterial effect combined with unique breathable pore structure of knitted fabrics makes them comfortable and soft, and at the same time enables them to be healthier and healthier than ordinary textiles. In fact, many consumers still insist on the idea of "not breaking old but not replacing" in the consumption of underwear and tights. An investigation and analysis report on the consumption situation of Nanjing's antibacterial underwear market has pointed out that the average interval between consumers buying underwear is 4 to 5 months. As an important category of knitted products, the life of underwear and socks is usually around 3 months. Underwear and socks over 3 months, even without breakage or deformation, have already created some bacteria that are hard to pass through ordinary washing.

　　 In recent years, the knitting industry has been advocating the concept of universal health and environmental protection. From the source of yarn to the technological process of clothing, from the sale of finished products to the recycling of waste clothing, the industry holds the concept of traceability of raw materials, clean process, sales of green and pollution-free, and effective recycling of sustainable development. Meanwhile, the industry has also been guiding enterprises to accelerate transformation and upgrading, and create intelligence. A series of measures, such as chemical plants, research and development of scientific and technological products, cultivation of personalized brands and promotion of innovation mode, have accelerated the development of enterprises. In the continuous multi PH Value knitting exhibition, many knitting enterprises have launched functional knitted products according to market demand. They have made breakthroughs in antibacterial, anti mite, mildew resistance, anti UV, health care and skin care.

　　 With the coming of "big health era", the concept of ordinary consumers is accelerating. A new market survey at the beginning of business leaders in the United States showed that 49% of consumers were willing to pay higher prices for products manufactured in an environmentally friendly and healthy way. 61% of respondents said they would not be willing to buy a company's products if they found that their products were not performing well in environmental protection and health. With regard to the wearing of knitted apparel, as the public's awareness of the dangers of bacteria has been enhanced, the demand for the aseptic safety of personal clothing has been continuously strengthened. The health Times said that consumers should increase the replacement frequency of knitted knitted fabrics and shorten the service life of the products to ensure the asepsis, health and safety of the body clothing, and add disinfectants and adequate laundry. In addition, it is also a good choice to choose functional knitted products and improve life and health with technology.

　　 With the transformation of the general public's consumption concept, the transformation and upgrading of enterprises also need to be accelerated. The healthy and environment-friendly consumption trend provides the direction and direction for the future development of knitting enterprises. At the same time, health and health promotion and the concept of "product life span" continue to be popularized. Mining high-end market potential, strengthening market diversity and adhering to the development orientation of consumer oriented will bring more choices for enterprises. The main underwear and socks for sterilization, antibacterial, moisturizing and maintenance are magnetite care, far-infrared health bra underwear, and use of renewable raw materials. Sexual products will become an important way to enhance the competitiveness of enterprises. In the future, the product structure of knitted enterprises should also gradually turn to the whole category of health, environmental protection and sustainable knitwear development under the overall guidance of industry and consumption trend, so as to meet consumers' personalized consumption needs.

In addition, in the promotion of products and health and consumption concept, it is essential to improve product service quality and increase after-sales service content. For example, we should integrate the correct wear and wash methods of knitted products and the frequency of popular science content into the sales promotion links, enhance user stickiness, and truly link after-sale services with consumption.

　　 Every coin has two sides. Predicament can also become a catalyst for industrial transformation. The market of high quality and high quality knitted products endowed with healthy natural materials and scientific and technological means will be further increased with the coming of "great health era". We have already heard the footsteps of the coming era of big health and the enterprises that are in the front of the market. In the face of this crisis and challenges, they will seize the opportunity and win more market opportunities.