What Is The Impact Of The Epidemic On The Apparel Retailing Industry? In 1-2, The Sales Volume Of Clothing And Shoes And Hats Decreased By Over 30% Over The Same Period Last Year (Table).

China business intelligence network: at the end of 2019, the new coronavirus infection cases began to appear in Wuhan, and gradually spread to all parts of the country, which posed a great threat to the health and safety of the people, and also caused different degrees of influence on all walks of life. The epidemic directly affects the catering and retail consumption during the Spring Festival holiday, and the performance of the required channels is relatively good. It is affected by the new crown pneumonia epidemic. During the period of 2020, the operation of the stores under shopping centers, shopping centers and franchised stores is not good, while providing the necessities, the supermarket channels and the online channels that can be distributed at home are the first choice for consumers to make daily purchases during the epidemic period. Nationwide demand for basic commodities such as rice, grain and oil has increased sharply. So what is the impact of the epidemic on the clothing industry?

According to the statistics of National Bureau of statistics, in 2020 1-2, the total retail sales of consumer goods amounted to 52130 billion yuan, down 20.5% from the nominal level (23.7% below the price factor, except nominal). In terms of footwear and apparel retailing, the total retail sales of shoes and hats and garments in 2020 1-2 amounted to 153 billion 400 million yuan, down 30.9% compared with the same period last year.

2019-2020 China's total retail sales of footwear and apparel and year-on-year growth

Source: National Bureau of statistics, China Industrial Research Institute

From the perspective of the growth of retail sales of footwear and clothing, the total retail sales of footwear and apparel in the 1-2 months of 2020 decreased by% compared with the same period last year.

2019-2020 China's growth in retail sales of footwear and clothing and total retail sales of consumer goods

Source: National Bureau of statistics, China Industrial Research Institute

For more information, please refer to the "2020-2025 year Research Report on China's apparel industry market prospects and investment opportunities" issued by the China Industrial and Commercial Research Institute. At the same time, the China Industrial and commercial research institute also provides solutions such as industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.