Costumes: Wang Shenghong'S Nangong Show Wall Reveals Many Secrets.

This year is Lao Wang's costume for twenty-sixth years. However, he never ran a sale, nor did the company sell the post.

Lao Wang's name is Wang Shenghong, Nangong Xiu CEO. People who know him are called Lao Wang.

What does Nangong show do? To put it simply, it's costumes. Every year, the costumes of the Spring Festival Gala Evening drama 2/3, the opening and closing sports uniforms of the fourteenth FINA World Swimming Championships, all come from the hands of "Lao Wang".

Costumes, such an old object displayed in the museum, Wang Shenghong simply saved it and became fashionable.

Not only by the star group, but in the big cafe and provincial leaders all hope to run to Wang Shenghong. The Nangong show wall reveals many secrets.

Wang Shenghong is in his studio.

No.1 "costume museum" hidden in the industrial park.

Nangong show is located at 4 Building of Xinhe LIAN Creative Industrial Park, Qian Tang wisdom City, Hangzhou. Upstairs is a textile room and a live room. Downstairs is the costume museum.

Compared with Xinhe LIAN's most Internet companies, the Nangong show seems somewhat out of place.

And it is not difficult to see from the photo wall, it is the place where provincial leaders and celebrities like to go. Yuan Shanshan, Sun Yang, Li Yugang...

There are more than 280 plays in the country's more than 300 operas. "Among them, I have done more than 170 theatrical costumes."

Wang Shenghong said that some dramas were quickly lost, and costumes were also "goods on the bottom of the box". They were broken, rotten and rotten.

"The costumes are brought back, the new costumes are taken back, but the old costumes are of cultural value, and we are collecting new and old ones."

In this way, Wang Shenghong collects more than 1700 costumes, involving more than 60 plays, and spends a lot of money on these costumes every year. So he sprouted the idea of running a Chinese costume museum.

The show Costume Museum in Nangong shows large costumes, arrows, clothes, dragon pythons, and small clothes.

The reporter couldn't see any difference, but Wang Shenghong spoke with a grain of salt. "Look! This white pair is a famous Opera artist Yin Guifang in the "Zhang Yu boiled sea". The hem is embroidered with the gold embroidery technique and the sea cliff.

This white pair is Yin Guifang's Cross.

No.2 "every pattern can be found in ancient books."

Wang Shenghong's costume and costume museum is "very famous" in the theater and film circles.

Wang Shenghong, who was born in Qiandao Lake, went to West Lake drama costume factory in Hangzhou in 1987. He followed his master Luo Guo Rong to study costume.

Here, Wang Sheng Hong has been studying for 7 years. Later, the Hangzhou West Lake drama factory was restructured and merged into Tian Tian Yuan. Wang Shenghong chose to find another way out.

Thus, at 8 Tanghe Road, Hangzhou, Wang Shenghong had his first costumes studio, Hangzhou Yue Yan art service department.

That year, it was 1992.

Later, Hangzhou's Yue Yan art service department was located in the Pengcheng Shandong industrial and trade garden on Gen Lu Road for another 7 years.

The soul of costume is the pattern. There is a saying in the line: "it is better to wear out than to wear wrong."

Wang Shenghong has a treasure of the town store. The atlas of the costumes and costumes is presented by the master. "Our Nangong costumes, each pattern is copied from ancient books and ancient costumes, which is a source of literature and archaeology."

"In court, at different times, at different locations, officials, what clothes, clothes and ornamentation are limited, which also gives different patterns of culture." Wang Shenghong said.

An examination of drama costumes in Bao Zhen Dian Dian Bao

No.3 made costumes for 26 years and didn't run 1 days.

"The business life of this year is not easy, so he has to wear his belt to live."

Wang Shenghong said that the customers of Nangong show were mainly theatrical troupes. Many of them were stopped because of the new crown pneumonia epidemic, but now the rent is still to be paid and the staff salaries are still being distributed.

In the morning of March 12th, Wang Shenghong went to the Property Department of the park and wanted to give up the costume museum downstairs. He said, "the cost of one year is nearly 300 thousand, so we can save our province and increase our income and reduce expenditure."

After hearing the news, Jianggan District Wen founded and smart city actively helped to coordinate, and the park gave preferential policies such as rent and slow delivery. At the same time, District Wen founded and smart city also sent door-to-door services and sent policies to tide over difficulties with enterprises.

Nangong show was introduced here in 2014, because the product has its own characteristics, and provincial and municipal leaders often run here, and Wang Shenghong has repeatedly appeared in the public view.

"When the days are good, about 20000000 yuan a year can be achieved. Most of them are costumes and stars, and the most expensive set is about 100000 yuan / set." Wang Shenghong said, "I have been doing costumes for 26 years, and have never run a sale before, but others came to see me. There were several team members who wanted to come to such an epidemic."

At present, the staff of Nangong show have come back one after another, and the recovery rate has reached 95%.

"All of my staff are mentoring, they are all brought out by a needle and thread. It takes 3-5 years to train a technician. How can I lay off my staff?"

According to Wang Shenghong's idea, the Museum of costume will be let off, and let's go through it first.

The technician of Nangong show

How does No.4 costume become fashionable? CEO enters the live room.

How to activate the old brand? How did the costumes become more fashionable? This is Wang Shenghong's constant thinking.

The answer to this question is not only related to the inheritance of opera culture, but also to the development of enterprises. Recently, Wang Shenghong and the team played the live broadcast.

On the 6 night of March, at 20:00 in Nangong, the first show of live show in Nangong, Wang Shenghong and guests together "business theory", 2 hours live broadcast, the audience as many as 4288 people, which made him a little surprised, and also gave him a lot of inspiration.

"Look at the people we live on, most of them like costumes, understand the market demand in interaction, and develop new products according to market demand. They can also grow grass in the live room, and better expand the market."

For example, the Nangong Xiu developed a small hat with official hat, which is pure handmade, extremely exquisite, and can be hung on the car, which means auspicious. Besides, there is also an original fashion non face mask, and the rate of return is very high.

"The original live broadcast is to make employees do a little bit of work. I didn't expect the market to give us a surprise. Our faces sold more than 10000 tickets in the studio."

Why live broadcast? Wang Shenghong said that the largest theater in the National Grand Theatre can accommodate more than 2000 viewers at most, but there are hundreds of thousands or even millions of viewers in the webcast, which is the advantage of the Internet.

Wang Shenghong

In addition, Wang Shenghong is also exploring the brand: he has already begun to make a distinction with the Royal luxury brand, and has launched a joint venture with home furnishings and fashion dealers to try to push the brand forward.

In the future, Wang Shenghong will further cooperate with the London School of design and royal luxury brand.

"The charm of art has always been there, but it needs to find better channels and forms to express. The times are changing, and our craftsmen will also change. The live broadcast has created a new opportunity for us. "

It is not hard to see that Wang Shenghong is more willing to position himself as a craftsman.