CHANEL Group'S Two Largest Handicraft Workshop Entered Jingdong.

Recently, a lot of luxury brands have been added to China's e-commerce platform. Before that, Italy luxury brand Giorgio Armani and American light luxury brand Kate Spade were settled in Tmall. Today, CHANEL group's advanced handicraft workshop has joined Jingdong. Although we never leave home, there are more and more good high-end products that can be purchased.

Recently, CHANEL group's advanced handicraft workshop, cashmere workshop BARRIE knitting and jewelry workshop GOOSSENS, joined hands with Jingdong and brought 2020 new products in spring and summer. In the same period, the Royal Royal leather brand SMYTHSON, the Scotland sweater manufacturer PRINGLE OF SCOTLAND also opened an official flagship store in Jingdong.

The four brands adopt the Jingdong's luxury "Jingdong self run + official authorization" mode. Jingdong luxury buyers buy products in the order season, overseas suppliers, direct supply by the brand side, operate and distribute through a comprehensive supply chain system of Jingdong, and deliver high-quality products to consumers.

Jingdong has been making great efforts to luxury electric business. With the establishment of the Jingdong apparel department in 2017, luxury goods were classified as a major breakthrough. With the help of "Jingdong self operated + official authorization" mode, Jingdong has won many luxury brands' recognition.

Mr. Chiang Ke, President of the international business division of Jingdong fashion home platform business group, also said that the brand endorsement plus the Jingdong's own business process management system is complete. The "double plus mode of Jingdong self operated + official authorization" has been favored by many luxury brands, which has greatly shortened the online time of brand stores, and has also rapidly accelerated the brand and consumption. The distance between people.

At the same time, the special distribution method adopted by Jingdong also provides a strong guarantee for the distribution of luxury goods. The transport capacity of Jingdong logistics and the high-end distribution "Jing Zun Da" are delivered to the designated locations by the messenger dressed in formal clothes and white gloves, holding the exquisite gift boxes, so that the recipients can feel the honorable courtesy.

Niche luxury goods that have long prevailed in high-end circles such as European royalty can also be purchased on Jingdong. According to incomplete statistics, more than 200 luxury brands have entered the Jingdong. And with the constant increase of Jingdong's luxury e-business, the high-end brand and diversified style luxury lineup from various countries is expanding.