CHIC'S First Online Commerce And Trade Conference Will Be Held Successfully, And Orders Will Be Exploded.
In March 18th, CHIC opened the first online commerce and Trade Conference in 2020, docking consumer demand, placing orders online, talking about cooperation and future development.
In the past two months, the retail industry in China has been hit by an unprecedented impact. After experiencing difficult trials and challenges, the entity has begun to restart its own "innovation and maintenance system". China's economy is actively and actively seeking development and upgrading with more innovations and adjustments in the gray of the epidemic situation.
In line with the original intention of providing more channels, patterns and resources to tide over the difficulties for more clothing and apparel brands, CHIC opened the first online commerce docking conference in 2020. With Tencent conference APP as the platform, 58 exhibitors were invited to join the online interaction from the Jingdong self run, traffic network red live APP, online shops and high-end buyer shops, etc. To meet the needs of consumers, to place orders online, to talk about cooperation and future development.
No.1 e-commerce platform super power
On this special day, the retail e-commerce platform has become the main force of mass consumption growth, with the advantages of convenience, speed, variety and selectivity. In many electronic business platforms, Jingdong is breaking through in fierce competition with its strong supply chain integration capabilities and fast and direct logistics.
Platform strength for Jingdong's own brand development and growth escort. Jingdong's own brand mainly adopts two modes: cooperation with manufacturers and cooperation with brand partners, and makes use of Jingdong's powerful data analysis capability and online traffic support to ensure a steady increase in volume of commodities. In the new field, new business opportunities are springing up. This time, CHIC invited the Xiong Xin of Jingdong's own brand department to participate in this meeting. He said that clothing and clothing have always been a highly valued category by Jingdong. The main cooperation needs of private brands are now focused on men's clothing development. The leisure style of 25 to 35 years old is the main form, and women's clothing and other clothing categories also have certain needs. At the docking conference, different categories of exhibitors were interested in Jingdong's own brand.
"Is our product directly into the Jingdong warehouse, please?" "We are a professional scarf manufacturer. Can we cooperate with scarf products?" "I want to know more about the cooperation mode between Jingdong and ODM", and many of the exhibitors of East business group, small town story and Guangzhou thousand translation have asked a series of questions, which shows that the enthusiasm of cooperation is high. Xiong Xin's patiently detailed answers have created a good communication atmosphere. He repeatedly expounded the various flexible cooperation modes provided by Jingdong's own brands for the enterprises, and indicated that he was very willing to cooperate with the fast and reverse enterprises that had the spot price and the single product price.
No.2 what kind of live broadcast is more powerful?
Many businesses, brands and even shopping malls will sell live goods as a "life-saving straw". The fierce competition of live broadcast is also obvious to all. The professional degree of anchors is uneven, and the problem of homogeneity of live content is gradually emerging. A lot of businesses have been wait-and-see in the live broadcast circle. There are also many exhibitors who want to try to sell live goods on CHIC, but they have been puzzled by how to choose anchor, how to cooperate with live broadcasting platforms, or how to ensure the accuracy of customers.
This online meeting will focus on the direct selling form of the exhibition which is closely watched by the exhibitors. CHIC specially invited the Hangzhou De Yi culture media Co., Ltd., a professional strength, to exchange and cooperate with all of you. A complete set of direct seeding cooperation process is introduced from the introduction of data, confirmation of sending samples, matching of anchor, live sale to merchant delivery and settlement of goods. Through the introduction of Kong Zong of Hangzhou De Yi culture media Co., Ltd., it shows clearly in front of exhibitors.
Many women's clothing, scarf accessories, women's shoes manufacturers have expressed their intention to cooperate. Tongxiang Fu Li Ya cashmere garment Co., Ltd. is directly asked whether it is necessary to send samples in the past. At this time, the director of the men's clothing office asked: "we especially want to know if we can produce casual style men's trousers on the live platform to match the right customers." Kong Tong thought for a moment and replied, "although most of the buyers on the live platform are mainly women, men's wear products can also be tried, because the platform's tolerance is very strong, and now it is also very popular. Almost all of the categories we can do."
About the non-standard operation of the live broadcast industry, Kong is also outspoken. For example, the master fee rules are not clear and the effect of carrying goods is not high, which will undoubtedly bring losses to businesses. Kong Zong emphasized that they use the way of autonomous pricing. The cost of anchors depends on the volume of goods sold, and no other fees will be charged to merchants. The reasonable and standard cooperation process plus the professional anchors with high freight power has given the exhibitors a "reassurance". Many exhibitors exchanged contact with Kong Kong for the first time, and began to discuss the next step.
No.3 has strong demand for online brands.
During the past 3.8 goddess festivals, sales of over 20 thousand stores on Tmall platform increased by 100% over the same period last year. After the downturn of the "no consumption" period, the psychology that consumers want to return to normal life is urging the consumer market to normalize gradually, and the advantage of online brands is also gradually highlighted. At the same time, compared with the pure offline brands, the advantages of large quantity and high return rate make them more popular among exhibitors.
At the invitation of each exhibition, CHIC will organize a large number of online brands with sufficient purchasing power, cash flow, high efficiency in selecting and ordering, and cooperate with exhibitors. This online docking will invite Chang Zhang, a Chongqing ring trading company. Their online brand SOULKISS is mainly targeted at 25 to 35 years old middle and high-end income consumers. The style is more stylish and simple, and has higher requirements for product quality. At the same time, the company is developing men's clothing business, the online men's wear brand SHANG LIMITED will be formally launched in September, so the brand has bigger demand for men's wear and women's wear.
Just after listening to Zhang's introduction, designer brand, custom enterprise and women's clothing enterprise are unable to resist the urgent mood. They say their products are very consistent with the brand style. "Our products are very much in line with your brand style, and we also have experience in working with online brands, which should be able to cooperate with you more smoothly," said Shanghai flower mirror men's clothing official. In addition, for some accessories and shoes brand questions and consultation, Zhang said they would also consider expanding their costumes, and then there will be accessories, shoe bags and other categories.
No.4 the spring of the buyer's shop has come.
Although the physical store has been affected by the epidemic, it can still succeed in breaking through by using live broadcast platforms, social marketing and promotions. In the physical store, the buyer shop has gained many loyal VIP customers because of its ingenuity in controlling the fashion style. Even if the online store is seriously impacted, the buyer's shop can still be promoted through its own fashion appeal. Moreover, the real economy has begun to recover gradually, and the spring of the buyer's shop has arrived.
The Changzhou Xi Hai Garments Co., Ltd., which has participated in the online docking conference, has two offline buyer shops, which mainly include women in the middle and high-end styles, and have a high standard of clothing fabric and design. The YS designer brand collection shop with clear demand and the independent designer brand who joined the meeting will hit the nail on the head. Not only do the independent designer brands who specialize in women's clothing express strong cooperation intentions, but also the independent designer brand based on men's clothing also hopes to further communicate with the head of the buyer's shop and seek new opportunities for cooperation.
Online docking will last for two hours, though it is not long, but the response is enthusiastic. Exhibitors have said that such a docking will be very meaningful and meaningful, and I hope that CHIC can hold such an online meeting regularly.
After the end of the online docking, the effect of business cooperation will be "immediate." Zhang Zhang, a Chongqing ring trading company, said, "there are too many people in my WeChat who have to deal with it." Jingdong's bear general also said that more than a dozen exhibitors have added WeChat and have begun to chat about cooperation.
Whether they are professional channel audience or exhibitors, they really implement business cooperation through the platform of CHIC. CHIC will continue to focus on the latest developments in the industry, dig deeper into business needs, and set up a bridge for cooperation between spectators and exhibitors.
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