An Outbreak Has Changed The Channels And Rules Of Trading.

Under the outbreak of the new crown pneumonia, the commodity trading market, which was the last time that the Lantern Festival would be bustling, was once pressed by the pause button. Even after the city resumed and resumed production, the clothing market was gradually opened. As a "non rigid demand" market, the physical store still had to face the effect of "avoiding crowd accumulation".

What is the problem of product backlog? How to deal with the product over the season? How to "get lost time"? Keeping pace with the past is not the right answer. The government has offered a helping hand and the market has to save itself.

March is the most prosperous and lively time of Italian fashion city.

In January and February, the golden dress of winter clothing was handed over. After the Lunar New Year's day and March, the winter clothes were cleared and sold in bulk on the market.

Traditionally, this is Yang Dan's busiest month.

Young, she has been doing 10 years of clothing business, in Hangzhou and Ningbo, there are stalls, behind 3 clothing factories to make her goods all year round.

Because of the epidemic, the opening time of "China clothing first street" has been postponed for 1 months until March 1st. Yang Dan has the bottom of his heart. Although there are 40 thousand spring clothes in the warehouse, she has taken pictures of the spring money all the time, even if it is isolated at home and does not delay his friends in the sun. At the end of February, she shipped the front line and sold 3000 pieces.

The market resumed, and the sprint started.

How to "get the lost time back"? The answer they never gave was never to wait for death. The government offered a helping hand and the market had to save itself. Take the Italian law clothing city, the first time 100% recovery, the first time "official Xuan" rent free for 1 months......

Spring Rush is in progress.

Sacrificing tens of millions of rents to businesses

"In the face of a sudden outbreak, we are willing to share the same difficulties with the vast number of merchants. We have decided to provide a preferential financial policy for the various sub markets of the group, that is, the monthly rent of each household is 2020 per month. "

In March 6th, the official declaration of Italian fashion city attracted many merchants' praise: "thank you, let's join hands and create brilliance", "let me be proud" and "super warm heart". "Thank you, 2201 files."

Behind the warm words, there are 7 markets and more than 6000 households, which can be rent free for one month.

Guo Furong, vice president of Italian law group, said that on the first street of China's clothing industry, we first proposed the rent free policy. It was also the first time to respond to the national initiative. "We are leading enterprises and benchmarks, and the whole country is watching us."

Returning to work requires not only epidemic prevention materials, but also people.

In order to get back to work as early as 100%, the idea has already started planning and preparing for it. In the early morning of February 28th, 10 vehicles, including the Italian market group, the first Street merchants, the salesmen, the contractor, the unloading vehicle driver, the logistics express, and so on, started from Yongcheng, Henan, and arrived at the Italian original dress building in Hangzhou at 8 o'clock that night.

Yongcheng, Henan, is a large province in the labor service industry. Due to the traffic stagnation caused by the epidemic, many workers who are satisfied with the conditions of returning to Hangzhou and returning to work are hindered. This is the warm heartwarming journey of the Italian style warm heart car after the Jiangxi Shangrao.

The next day, the Italian warm heart car started again from Yongcheng, Henan. In March 1st, the second batch of Henan clothing workers were sent back to Hangzhou. This warm mind has also stimulated the market workers to resume work and resume production, speeding up the recovery of the block.

Many transformations make the most special market.

"Compared with the most difficult times, I feel that the impact and difficulties of the new crown will soon be over." Guo Furong said that today, the epidemic is gradually fading away, and the market has renewed its vitality. "This is also a precious treasure that we have deposited after years of baptism."

As the only original women's clothing market in Hangzhou, all the merchants in Italian fashion store have their own design, research and development, and have their own workshops, which is also the source of Hangzhou women's clothing.

Its predecessor was the Hangzhou wholesale clothing wholesale market, which was opened in 2002. "At the earliest, there are also women who sell women's clothing, sell cowboys, sell shoes, sell pants, and underwear areas. As in other markets, they are a large" two batch "of mixed markets, commonly known as" two dealers. "

"This product, with today's buzzwords, means no IP, no soul."

In the second half of 2010, the electricity supplier began to rise. The Italian law is on the two floor, specially delimit a region and set up the "net batch area".

What does that mean? It's exclusively for Taobao stores. Guo Furong said, that year also walked out of Hangzhou's early generation network red, "at that time our service can be described as" one-stop ", invited models and professional photographers to take pictures of each section, a paragraph, a packet, Taobao shop look at this paragraph, we will pass this packet to you, you directly hung up in the shop, there are orders, shipment is also our intention to send out directly. "

At once, the idea became the draught. In those years, to the "double eleven", the two floor network block area blocked roads did not work.

Nowadays, the electricity supplier has also become a traditional industry. It is good to insist on originality. "Our designer merchants are getting more and more strong, and the key is to do the content well." Guo Furong said, especially the other home market is still thinking, how to crack the impact of the electricity supplier, the full rate of Italian law has been high, a shop is hard to find.

In the first two years, the market has made some adjustments to upgrade the network approved area, the main trend is fast fashion, and the designer elements.

In Guo Furong's view, Italian philosophy is "four seasons management and four seasons assessment". The four seasons are well understood. The four seasons assessment is whether the products are new enough, the styles are not enough, the sales volume is not good enough, and the market is assessing every quarter of the merchants. Those who do not meet the requirements shall be eliminated.

An epidemic is a big test for everyone.

The idea of not doing online transactions is also rethinking the meaning of the cloud. "We are not disdained to do so. We are too busy to do" a batch ". We have no time to do it. Guo Furong said.

At the moment, in addition to the first street comprehensive service center and Hangzhou Qian Tang smart city have launched joint live training activities to help direct seeding demand shops, a "Italian business group online platform" has been quietly launched. "We must promote the development of the real economy through these technologies and Internet + means." Jianggan District commerce bureau Party committee member Zhou Yaoduo said.