Post Epidemic Era: H&M Group Layoffs Plan Tens Of Thousands Of Employees

In March 24, 2020, new and suspected cases were cleared for the first time in Hubei. This campaign of "no smoke" has achieved a periodic victory. Recently, business in major cities has gradually entered the state of resumption of production and resumption of production. The commercial market, which has been stagnant for more than two months, has gradually become graceful and tingling.

Affected by the epidemic, the real economy has been hit, especially for commercial retail, consumer services, catering, entertainment and other related industries that focus on personal consumption. According to behavioral psychology, a habit usually takes 21 days, and the epidemic lasts for nearly two months. Life habits have changed, and for a long time in the future, this will also leave a stigma in our lives. Then, can the so-called "retaliatory consumption" wait? How will the brand of major entities develop after the epidemic?

Brand building is the main force to slow down the pace of development

In March 24th, H&M, a well-known fast fashion brand, released information showing that temporary layoffs could affect tens of thousands of employees worldwide and temporarily close more than 3000 stores worldwide. As a result of the impact of the new coronal epidemic, consumer demand decreased significantly, and H&M group's domestic sales decreased by 24% in the first quarter.

Anta group also said after its performance report that the sudden outbreak at the beginning of this year will inevitably affect the financial performance in the first half of 2020. It is expected that it will not return to normal until the second half of 2020. Therefore, as of the end of the year, Anta sports will focus on optimizing the number of Anta stores and improving the quality of shops.

At noon on March 19th, China Limited released the annual results announcement for 2019, and mentioned that in 2020, the company will adopt a prudent strategy to expand the market, focus on optimizing the existing shop network, and strive to improve retail management and increase store efficiency. The total number of stores in 2020 is expected to remain at the end of 2019.

Under the influence of the epidemic, the influence of the catering state is also more obvious.

Recently, the kingdom of jewellery, the world's treasure ship, announced on the official website: "under the present circumstances, the kingdom of jewellery will be suspended from March 3rd until further notice." From layoffs to closure, the once "seafood restaurant" seems to be coming to an end. Other seafood industries are facing huge losses as well. Wu Guoping, founder of grandma's Restaurant Co., Ltd. also mentioned that the most difficult period for catering enterprises is in 4\5\6 months. It is estimated that by next spring festival, catering enterprises will be able to return to their original point.

The epidemic is not only a crisis for the real business, but also an opportunity. How to rebuild confidence after the epidemic is a problem that every brand should actively face. Once the epidemic is lifted, the consumer market will return to life. Therefore, only after being prepared can we reborn after the disease.

Meet the difficulties and continue the development plan

Despite the impact of the epidemic, many brands suffer from the "zero" or "negative" income status during the epidemic. They have to reduce their stop loss. At the same time, many brands seize the opportunities that are hidden after the epidemic and continue to expand.

Hou Yi, President of the box office, said, "the box office will continue to accelerate development in the new year. In the 2020 year of the year, the new store will reach more than 100."

Similarly, during the epidemic period, it is an opportunity for many supermarkets. Huarun announced 2020 new 350 stores, and big RFA announced that it would restructure the shopping mall and plan to upgrade 50 existing stores. In January 9, 2020, WAL-MART China president and CEO revealed that in the next 5-7 years, there will be 500 new stores in the Chinese market, including He Yuncang, including WAL-MART stores, community stores and Sam member stores.

In 2020, when the retail industry started to accelerate the expansion plan, the sudden outbreak of the epidemic disrupted some brands' strategies, which made them adjust the 2020 development plan. To slow down the pace of expansion or to keep the original plan and seize the opportunity of adversity to develop continuously? This will be a new thinking after the epidemic.

Provinces and cities in Southwest China are gradually becoming the competitive places for major brand businesses. According to the previous statistics of winning network, we have screened out the development plans of the major brands of the world in 2020 in various provinces and cities in Southwest China.

Although the domestic epidemic has been effectively controlled, but with the global epidemic becoming more intense, what changes and developments will the world's major brands expand in this year? Is it still in favor of the southwest region? Maybe you can find the answer here.

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