Dior Brand Hand Sanitizer, Universal Respirator... These Big Names Are Turning Around.

"Dior brand hand sanitizer", "universal respirator" and "SHARP mask"... The combination of these brands and commodities will inevitably make people feel a bit of a sense of violation. But all this has come true.

Under the spread of the epidemic, masks, hand sanitizers, respirators and so on have become new "luxury" in people's eyes. In order to ease the huge gap between epidemic prevention materials and medical supplies, many luxury goods and automobile manufacturers have stepped up to produce "big brand" epidemic prevention materials across the border.

(shooting: Zhongfu net)

LV produces hand sanitizer and SHARP mask.

These big brands prevent users from shouting "want to buy".

In order to solve the shortage of hand sanitizers and masks during the epidemic, European Dior, Givenchy, SHARP and other manufacturers in Asia have launched a full range of firepower to speed up production of epidemic prevention materials.

Since March, there has been a rush to buy disinfectant hand washing liquid in many European countries, and its price has risen too fast. It is called "liquid gold".

As early as two weeks ago, LV's parent company, the global luxury goods giant LVMH group, has asked the group's brands Dior, Guerlain and Givenchy to use their existing perfume and cosmetics production line to devote themselves to the production of hand sanitizer.

Some netizens said they really wanted a bottle of Dior hand sanitizer. Source: social media screenshots

In order to rapidly produce finished products, LVMH directly adopted the packaging bottle of Dior's protective products. Each bottle of hand washing liquid was pressed with Dior logo "CD" two letters on the pressing head.

After the exposure of these "big name" hand sanitizers in social media, many netizens expressed "want to buy". However, LVMH said that all hand sanitizers would be provided free to French health agencies and European hospital systems.

Besides hand sanitizer, mask is also one of the most popular materials nowadays. To cope with the shortage of masks, SHARP, a famous Japanese electrical appliance manufacturer, has begun to use its clean room for producing liquid crystal displays to produce non-woven fabric masks.

After seeing the samples of SHARP masks, the reaction of Japanese netizens seemed to be a bit of a deviation. A netizen said, "SHARP's mask box really has the sense of home appliances". "The box is really cute."

SHARP said it would give priority to the Japanese government, but would also sell it on its shop.

In addition, a number of large enterprises have been or are putting into operation the epidemic prevention materials: Tesla started self-made protective masks and hand sanitizers; the group of Paris and Saint Laurent under Kai Yun group also said that once the government approves, the factory will be put into manufacturing medical protective clothing for the high demand of French hospitals during the epidemic period.

Solve urgent problems

General brand or Ford ventilator will be available.

"I want 30 thousand ventilators, you only send 400? Seriously?"

"I don't believe you need 40 thousand or 30 thousand ventilators."

This "empty dialogue" took place between New York governor Cuomo and US President Trump. It also reflected the serious contradiction between the supply and demand of ventilators in the United States from one aspect.

By the evening of March 29th local time, the number of confirmed cases of new crown pneumonia has increased to more than 140 thousand cases in the United States, with more than 2500 deaths. Among them, the epicentre of the epicenter of the US epidemic was diagnosed in New York more than 30 thousand cases. There are only a thousand ventilators in the city of New York. Some hospitals in the city have tried to share two patients with a ventilator.

In March 27th, Trump used the "national defense production act", requiring GM, Ford and other auto manufacturers to produce ventilators as soon as possible, in order to cope with the epidemic. The law stipulates that the president has the right to require private enterprises to produce defense related products in a state of emergency and control the distribution of these products.

Prior to this, the federal government and the General Company negotiations on the production of ventilators broke due to price problems. But after Trump offered the "defense production law" this "kill trick", GM and Ford responded quickly.

GM said it had been working day after day with the Ventec Life Systems company in Seattle to meet demand. Ford also said it had established a joint group with GE Medical Group to seek solutions to speed up the production of ventilators.

The analysis indicates that the threshold of respirator manufacturing is high, while the output of professional manufacturers can not meet the existing demand. In this regard, the car companies "change careers" have unique advantages.

"As long as there are suitable tools, the depot can theoretically carry out any project production. Ventilator products are already there. They do not need to be redesigned. They only need to increase production, so this is not difficult for the car factory. " Luo Wei, senior automotive analyst, said Bill Russo.

Market downturn, factory shutdown

Manufacturers turn to epidemic prevention is expected to achieve win-win situation

For some enterprises, cross-border transition may be the last choice.

A study by Bain, a consultancy, shows that in the first quarter of 2020, there will be a sharp decline in global luxury profits and sales. The worst possibility is: the overall market downturn continued for a long time, and sales fell by 30% to 35% over the same period last year.

Car companies have been more affected. At present, Ford's factories in the United States, Canada and Mexico have been discontinued; the production of cars such as general motors and Fiat Chrysler is also stagnant.

At this point, in a timely manner, "turning the line", using the existing production line and taking advantage of each other to produce epidemic prevention materials can not only contribute to the society, but also play a positive role in resolving the difficulties faced by enterprises in the current epidemic situation.

However, there are many problems with such cross-border issues. Take the "universal brand" respirator as an example. In March 27th, Trump disclosed that GM had promised to provide 40 thousand respirators soon, but now it can only offer 6000 units later in April.

It has been reported by the media that even for professional medical device manufacturers, the production of a ventilator may take up to 40 days. Without the support of the government, it is hard for automobile manufacturers to exceed this speed. It will take longer for the IPO to be approved by the US Food and drug administration.

Cross boundary production may be the "no alternative" for all brands to save themselves, but at the moment, "turning around" as an emergency and mutual help is worth learning from the international community. As the director general of the World Health Organization, Tan desse, pointed out that strengthening global cooperation is the key to combating the outbreak of the new crown pneumonia. When it is time to unite, governments, the private sector and the whole world should be in step.