How Can The Epidemic Break Through? The Online Exhibition Solution Shows The Way For The Exhibition Company.
With the outbreak of the epidemic in many parts of the world, the global exhibition industry was forced to press the "pause button". The mice in the exhibition industry had to wait for the worldwide epidemic to end. The reality is that the European epidemic has not yet reached its peak, and when countries will lift the ban, it is still unpredictable. Domestic and foreign exhibition organizers and group organizers are not optimistic about the expectation of the exhibition market postponed in the second half of the year.
On March 18th, the Standing Committee of the Political Bureau of the CPC Central Committee held a meeting. The meeting stressed that we should give consideration to epidemic prevention and control and foreign trade and economic cooperation, provide convenience for business personnel communication under the premise of implementing epidemic prevention measures, maintain an international supply chain, innovate investment promotion, exhibition service mode, and ensure the normal development of all kinds of economic and trade activities.
The central and local governments have introduced many supportive policies to support small and medium enterprises and related industries, and have achieved some results. However, according to the findings of the investigation report, the exhibition enterprises have little benefit from it, and the precision of the policies is not strong enough. The organizers of the exhibition will not find the way out for the enterprises to survive. At present, the domestic prevention and control situation of the new crown pneumonia is actively improving, and cities in all parts of China are gradually resuming their work, so how does the exhibition industry, with its economic weathervane, press the "recovery key"?
Interpretation of the spirit of the Standing Committee of the Central Political Bureau, the implementation of online exhibition industry is the only way for the exhibition companies to survive and develop during the epidemic. But most of the exhibition companies have no ability or strength to build online platforms, nor have the ability to do platform promotion and publicity. In response to the government's call this year, the business development company in February has offered free exhibition numbers to exhibition companies to help SMEs tide over difficulties. Up to now, thousands of exhibition companies have responded positively, hoping to engage in online convention and exhibition activities through the B2B social networking platform based on the industry network alliance, by leveraging the successful communication platform of the listed companies and the successful experience of the industry exhibition, so as to achieve online promotion and marketing.
Fundamentals of online exhibition solutions
Convention and Exhibition online is the inevitable trend of the development of MICE industry. Relying on the www.toocle.cn of the industry network + alliance, the online exhibition solution (exhibition number) for exhibition companies can achieve three functions:
1, organize online exhibition to create a never-ending online exhibition.
2, release exhibition information, realize business treasure and industry network platform promotion.
3, create mobile phone invitations to invite exhibitors and spectators to achieve social networking marketing.
The benefits of the online exhibition solution to the exhibition company
The online exhibition solution provided by the exhibition company is a standardized way for domestic exhibition companies. In the short term, online exhibition is an effective way for exhibition companies to overcome difficulties during the epidemic. In the long run, online exhibition is not only an extension of offline exhibition, but also an inevitable trend of traditional convention and exhibition industry. From the perspective of enterprise development, the net Sheng exhibition is not only a free online exhibition solution for exhibition companies, but also a profitable business service solution provided by the exhibition company and the exhibition company.
Profit pattern: ?? ??
Business is booming. Business development is the online exhibition center of enterprises. It is a multi lingual product service online manual created by enterprises on business treasure platform. The exhibition company takes exhibitors as the target audience, and each exhibitor charges 3600 yuan a year.
Give an example: The exhibition company has 1000 fixed exhibitors, so the exhibition company can get 3 million 600 thousand extra income a year. If you have 2000 fixed exhibitors, the exhibition company will get 7 million 200 thousand extra income a year. This revenue can greatly solve the problem that the exhibition company has no income because of the epidemic situation, so as to maintain the normal operation of the enterprise.
No charge and profit, easy to build and convenient to popularize. We are working together with the national exhibition organizers and exhibitors to work together to confront the adverse effects of the epidemic on the exhibition.
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