Keqiao'S Bottom Line In The Development Of Anti Epidemic: Win In The Spring And Strive For The Forefront Of High Quality Development

The grass and hair grow up in winter, and haze is coming. In the key point of the new crown pneumonia epidemic prevention and control to enter the "second half" key node and the "two high level" construction and transformation of the important point of time, Keqiao district held the general meeting of the whole region and the "step fish program" of the high quality development of the manufacturing industry to promote the conference, and it rang out the industrial transformation and upgrading, the high quality development of the drumbeating drums, and sounded the "double victory" of the epidemic prevention and control and economic and social development. To speed up the construction of the "ten strong areas" and the new era of "international textile capital". This has further pointed out the direction and clear objectives for China Textile City to win the epidemic prevention and control, block the war and develop the overall war.

How to look at the current economic development situation? Why should we steadfast strive to win the confidence and determination of Keqiao's textile high quality development? A year begins with spring, and a good beginning is half done. In the crucial period of grasping epidemic prevention and control, grasping the key to recovery and resuming production, only by fighting against the clock and catching up quickly, we will always maintain the momentum of unyielding, slack and non-stop. Only in this way can we make greater "Keqiao contributions" to win the double victory and demonstrate a more powerful "Keqiao responsibility".

Winning confidence is the theme of high quality development.

? In order to promote the quicker recovery of production and living order, recently, about 2000 cadres from the Keqiao district went out of the compound and walked into the large and small restaurants in Keqiao district. Under the circumstances that the outside world might have some doubts and doubts, local cadres took the lead in "picking up their mouthpiece" and "going out to restaurants", and promoted business operations with practical actions. Signal, all aspects of Keqiao are on the right track, and people's lives are more "smoke and gas".

In the crucial period when confidence is more important than gold, Keqiao textile enterprises, while undertaking social responsibilities, are also seeking to break through the trend by focusing on brand creation and market segmentation. Recently, Shaoxing red flag industry "lightning" signed the Olympic diving champion Tian Liang as spokesperson. The company's general manager, Ma Ling steel, said that the slogan of the company is "the quality of gold medals and the family of Champions". This coincides with the image of Tian Liang Olympic champion and having a good family. And the birth of an Olympic champion requires unremitting efforts and training. "This is one of the initiatives taken by the company to take the initiative to seek development and upgrading at the same time, and it can also boost confidence in the industry."

It is reported that Hongqi cloth industry has been engaged in textile production and sales since its establishment in 1991. In 2004, in order to promote the transformation and upgrading of enterprises, the company began to set foot in the wall covering industry, and successfully developed the first seamless wall covering in China. Since 2016, the company has invested about 60000000 yuan to build "Hennessy" brand. Now it has successfully transformed into a business oriented enterprise. It has become a leader in the wall covering industry under the mode of product design plus offline franchising. After signing the contract with Tian Liang, customers also felt the determination and confidence of the brand to deal with the crisis positively. In February 25th, they joined the more than 300 franchisees. Up to now, the company has received more than 100 earnest customers' deposit, while more than 1700 customers are actively docking.

In the textile industry under the epidemic situation, precise positioning, excellent quality, unique marketing methods and outstanding brand awareness become indispensable guarantee for long-term development of enterprises. Fu Guoqing, chairman of Shaoxing Yongsheng industry and Trade Co., Ltd., with the current global spread of the epidemic, the competition in the domestic textile market will become more intense. Enterprises must have their own characteristics in order to maintain steady development in the fierce competition.

"Differentiation strategy is the business strategy of Yongsheng and its core competitiveness. Only by constantly breaking new ground and breaking away from conventional products can we get the attention of fashion brands and become high-end fabric suppliers. Fu Guoqing said. Affected by the epidemic, the clothing sales in the lower reaches are not booming. Fu Guoqing promptly adjusted the strategy to provide customers with the spring and summer fabrics in 2021. "On the one hand, we take the initiative to guide our customers to show our professional, high-end, high-quality services, on the other hand, to encourage their enthusiasm and promote consumption." It is reported that only this adjustment company will spend more than 2 million of the development cost, but Fu Guoqing thinks it is worth it. "Every year, textile people are saying that this is a tough year. I think it's not terrible. It's possible that you can't rebuild your confidence and find opportunities in a difficult situation.

Winning the main point of fighting for high quality and quality development

Decorate the background, set up the lights, adjust the camera... On these two days, Shaoxing rice Textile Co., Ltd. is located in the exhibition hall of Fujian Commercial Building. Chen Xiaoting, the general manager of the company, is busy uploading the photos of his own design to the cloud, waiting for the buyer's advice and order during the live broadcast. "Because I am a graduate of fashion design, the original design product of the company has been very much affirmed by the market. We have been presenting the fabric and garment in the live broadcast. Although the market opened late this year, we already had plenty of power on the line. In this live test, Chen Xiaoting is not only a designer, but also a anchor.

"Originally worried that customers could not rush to discuss cooperation, and now we continue to learn and try to expand online customers and markets, these times live down the flow is still relatively large." Obviously, for such a "cloud service" mode, Chen Xiaoting is very satisfied. At present, the company has three live broadcast, the theme is autumn and winter products plus fashion color, conventional fabric, a multi-purpose and fashion trends in the series of color and clothing display, also received many customers interested in olive branch. "Next, we will try to build a professional online platform, adhere to live mode, bring a new visual experience, and further expand the online sales market." Chen Xiaoting revealed.

Not only is the integration of online and offline synchronization, to ensure that the epidemic is controllable, Keqiao Textile Innovation to explore the "dual track" mode of operation, through the development of water testing antibacterial antibacterial fabrics, running out of the resumption of production stage of "acceleration." During this time, many telephone calls were received from YEx textile in the East market, all of which came to inquire about the situation of antibacterial fabrics. Chen Lu, manager of key account department, said that the antibacterial fabric has become a new selling point in the industry. "Clothing brand dealers who have been working with us have increased the order of antibacterial fabrics in this summer's new products, and many customers are also attracted by them.

It is reported that since 2009, Yi textile began to cooperate with Japan to develop high-end health and environmental protection fashion fabrics. In 2015, it launched three acetic acid antibacterial fabric and launched into the market. In the past five years, the company has been committed to research and development of antibacterial fabrics. Currently, 8 antibacterial materials have been developed and 100 antibacterial fabrics are available. Last year, nearly 1000 domestic high-end women's wear and Yichang textile cooperation, and the use of antibacterial fabrics. Since the company resumed business in mid February, more than 100 women's wear brands have been intending to cooperate.

In this big test about you and me, whether it is online live or keep up with the situation, R & D and production of antibacterial fabrics, Keqiao's textile industry is undergoing iterative innovation, with a high morale to speed up reshaping the new advantages of the industry and promoting economic and social development.

Win service to activate the main force of high quality development

With the global spread of pneumonia, Keqiao's foreign trade has embarked on a long road. On the other hand, foreign buyers are unable to enter the country. On the other hand, they are international exhibitions or postpones or cancellations. On the other hand, they have to repeatedly confirm whether the order will be cancelled before the customers come to the list, while controlling the cost of the enterprises. For Keqiao textile foreign trade enterprises, the domestic epidemic is affected by the supply side selling well, the loss can still be budgeted, and the global epidemic directly affects the demand side, resulting in a sharp reduction in orders, and the supply chain which is hard to get through is interrupted.

In order to solve the new pain point, the government from Keqiao to China Textile City is actively improving service strength, improving service level, and activating the huge space of Keqiao textile high quality development. On the 20-27 day of March, with the help of Zhejiang Textile City Group's Limited by Share Ltd global textile network and the two major platforms of online Textile City, the first 2020 global textile cloud exhibition was successfully held. The average daily traffic volume was 13680 times during the exhibition. 94 enterprises launched live broadcast and watched 33681 times. Exhibitors and merchants can display their products to customers through live broadcast of two-way interaction, and businessmen can receive timely feedback through barrage chat to facilitate the development of more salable products.

In view of the plight of foreign trade enterprises, Keqiao has promulgated a series of new policies: extending the scope of subsidies for exhibitors from key exhibitions to all overseas exhibitions, encouraging enterprises to make breakthroughs in the light market of the epidemic situation; implementing the government's joint insurance policy of export credit insurance, eliminating the worries of enterprises in the high-risk period, vigorously promoting the development of cross-border electricity providers, and encouraging enterprises to create overseas businesses. We should increase online sales and participate in online exhibitions to expand the market, speed up the policies of foreign trade enterprises and resolve the cash flow problems encountered by enterprises.

For China's textile city entity market, the intertwined and concentrated business operators and purchasers still need to relax their challenges. China Light Textile City encourages business households to strengthen their development goals and actively resume business, and requires that the market should put the work of epidemic prevention and control, service providers and policy makers in place, and actively develop online economy and online services, and encourage party members and cadres to sink to the next level to actively contact the market and service enterprises. In addition, it will continue to enhance the optimization of light textile city with the idea of "running at most once and reform", make a deep online Textile City, vigorously expand overseas markets, take the initiative to cope with the development and changes brought about by the epidemic, and speed up the strategy of "product going out and talent introduction", and continue to carry out the two lines of "Silk Road Keqiao, the whole world" and "monthly exhibition and fashion show." Action plan.

Through this epidemic examination, the strength of recovery from all walks of life is becoming the clinging footsteps of China's economy. President Xi Jinping delivered an important speech at the recent summit of the group of twenty leaders responding to the new crown pneumonia, introducing China's experience, explaining China's proposition and putting forward the China initiative, and calling on members of the group of twenty to take common measures to boost the morale of world economic recovery. The cold winter has passed. Looking at it, bright lights, busy traffic and green land are also signs of Keqiao textile's gradual recovery in this spring, winning posture, winning results, heading forward to the goal of building the "international textile capital" in the new era, and continuing to contribute to Keqiao's quality development.