Research: How Can Consumer Behavior Change Under The Epidemic?

On the 20-25 th of March 2020, the US Cotton Corp investigated the impact of the new coronavirus on Chinese consumers through a remote way. The survey sample was 500 Chinese aged 14-69 years old, of whom 44% were females and 56% were males.

1. the percentage of people who are very concerned about the new coronavirus situation (by age):

14-24 years old, 46%

25-44 years old, 45%

Over 45 years old, 51%.

2. the way consumers seek comfort is:

77% more frequent cooking

69% wear comfortable clothes

68% just want to curl up in a comfortable bed.

53% eat more food that relaxes itself.

3. consumer evaluation of cotton clothing is the most comfortable and safe.

67%, cotton is the most comfortable and safest material.

45% think spandex is the most comfortable, 41% think spandex is the safest.

25%, polyester fiber is the most comfortable. 24% thinks polyester fiber is the safest.

24% considered artificial cotton to be the most comfortable and 26% considered artificial cotton the safest.

4. since the beginning of the new coronavirus pandemic, 62% of consumers have more online shopping. ·

5.57% of consumers said, "these days they are very scared." ·

6. of them, 61% of women and 53% of men said, "these days they are very scared." ·

7. before consumption of new coronavirus, consumption of more or less percentage:

A. 45% consumes more than before.

B. 38% consumes less than before.

C. 17% was unchanged from before.

8. food / sundries (60%) and household goods (61%) are the largest two categories of additional expenditure.

9. consumers spend more time online in the following activities:

A. 87% Browse / read news

B. 87% browse social platforms, such as WeChat or micro-blog.

C. 76% has voice or video chat with family and friends.

10.70% of respondents expect this experience to change the way they shop in the future.