Pressure Overlay, Guangdong Garment Industry Does Everything Possible To Solve Problems.

A few days ago, the Guangdong clothing and Apparel Industry Association jointly released the industrial research report jointly issued by the Guangdong Fashion Designers Association and Guangdong Fashion Industry Economic Research Institute. Since the outbreak of the new crown pneumonia, the problems of supply and marketing, inventory backlog and tight funds are the main predicaments faced by Guangdong garment enterprises. With the major professional markets, industrial clusters and garment enterprises in Guangdong province returning to work one after another, how to let the industry get out of the trough has become the biggest test for Guangdong's clothing industry.

Guangdong garment industry has been gradually resumed.

The survey of garment industry in Guangdong province was conducted for 273 enterprises, 8 industrial clusters and 6 specialized clothing markets. In the survey, 71.2% of enterprises reflected that at present, the start up of the upstream and downstream enterprises in the industrial chain was not synchronized, resulting in poor supply of raw materials and poor sales channels. 54.8% of enterprises reflected that due to the stagnation of sales of entities and defaults on orders, the inventory backlog and liquidity were tight.

In the enterprises that participated in the survey, as of the early March, 68.5% enterprises had gradually resumed their work. The number of reemployment workers accounted for 37.8% of the number of workers employed under normal production conditions, and 31.5% of the enterprises had not resumed work for various reasons. Most enterprises will resume their work in the middle of 3, and about 10% of the enterprises will be fully resumed by the end of April.

Clothing enterprises generally reflect that in the process of resuming work, the company is facing many difficulties and urgent problems to be solved in the supply chain, such as the lack of synchronization in the upstream and downstream enterprises, the reduction of orders, the impediment of workers returning to posts, the poor traffic and logistics, and the lack of protection resources.

From the perspective of industrial clusters resumption, the 8 industrial clusters participating in the survey have begun to gradually resume their work. The average recovery rate in the early March was about 70%. Where the cluster is located, the government actively assists the enterprises in preparing for the resumption of production, establishes confidence in the industry development, and assists in purchasing protective articles. The production oriented industrial cluster reflects that due to the delay in the professional market, the cluster enterprises have no orders, although they have protective conditions, but they can not resume production. Therefore, they hope to facilitate the timely and interoperability of information in the upstream and downstream industries, facilitate the interaction between the cluster production enterprises and the specialized market, and help enterprises in promoting production and sales promotion.

From the perspective of the resumption of professional market, as of the early March, 5 of the 7 representative professional markets that had participated in the survey had resumed work, namely, the white horse clothing market, the red cotton international fashion city, the Guangzhou light textile trading garden, the Xintang clothing trade city and the new China building. The Guangzhou China International Textile and light textile city as the leading market has not yet resumed. The thirteen lines, the Mei Yi City and the red wholesale clothing wholesale market are still waiting for the government's notice. Xintang clothing trade city, which was featured by electricity supplier, first returned to work in February 20th. The revival of the professional market is of great significance to the recovery of the whole industry, and is the most important first step in the resumption of the garment industry. At present, enterprises and designers are eagerly anticipating the opening of the big cloth market. The surface accessories are in the upper reaches of the apparel industry chain. If there is no raw material, the designer will directly affect the product, and the garment enterprises will not be able to resume production.

Many measures to resolve the market pressure brought by the epidemic

In March 25th, Bu Xiaoqiang, President of Guangdong clothing and apparel industry association, took part in the forty-seventh press conference on epidemic prevention and control, and answered questions from reporters at the Guangdong provincial government information office.

According to Bu Xiaoqiang, Guangdong is the largest province of clothing in China. The clothing industry is one of the nine pillar industries in Guangdong, and Guangdong's clothing output accounts for 1/4 of the whole country. The seasonal characteristics of clothing products are significant, because the warm winter in 2019 has caused the increase of clothing inventory in winter, and because of the delayed opening of the market, it missed the peak season for spring sales in 2020, and the delayed resumption of production will continue to affect the summer sales in 2020. According to the analysis, the impact of the epidemic on the garment industry may continue until August, and the liquidity and cost pressures of the enterprises are very great.

At present, the number of Guangdong's key textile and garment market has exceeded 6. However, a series of problems, such as the declining passenger flow, the poor circulation of commodities and the tight liquidity, are still troubling the market recovery. To this end, Guangdong clothing and apparel industry association has played a bridge role, timely guidance, communication and coordination, through reducing rent to reduce business pressure for merchants.

According to Bu Xiaoqiang, before the Guangdong clothing industry launched the "Guangdong clothing together" activities, from three aspects to promote the industry's resumption of production. At the same time, we set up an online shopping platform for "reading goods", including 15 online platforms such as Jingdong, Tmall overseas and 1688, and 41 campus fashion drivers from 41 textile and Garment Manufacturers Associations in Guangdong, 10 textile and garment professional markets, 39 media and more than 30 universities. At present, the "read goods" WeChat small program has been on-line, more than 300 representative clothing brands in Guangdong are on-line, while reducing losses for garment enterprises, it also gives consumers profits. Next, we will also launch the 2 link linking clothing professional market merchants and Guangdong garment industry cluster manufacturers, export bases of foreign trade bases, and so on, to enhance the overall brand influence of Guangdong clothing.

However, although clothing is one of the highest penetration categories of e-commerce, the Internet can not replace the traditional way of cooperation between industries. A fashion designer told reporters that although the clothing market has undergone 20 years of electronic commerce, the entity wholesale market of Zhongda textile business circle is still thriving. "The way online is to see, can not touch, and clothing products need personal experience, this is the Internet can not replace the steps." The designer talked.

Taking consumption as a driving force to pick up the industrial chain is an important starting point.

At the end of January, 59 professional wholesale markets in the textile business circle of China and Guangzhou were postponed, and in March 9th, the textile and light trading complex resumed business in the market. For more than a month, the downstream garment factories were unable to get the supply of raw materials, which affected the progress of the recovery of the whole industry chain.

Shahe is one of the three major clothing distribution centers in Guangzhou. One of its most famous wholesale markets Wanjia clothing wholesale market was officially resumed in March 17th. Many traders in the market have told reporters that as the factory has not yet fully recovered, most of the current supply comes from pre - Holiday inventory.

"The epidemic did disrupt the rhythm and arrangement of the whole industry chain." According to Bu Xiaoqiang, according to the seasonal sales of clothing industry, the shipment time of summer clothing is in March and April each year. In June and July, it will be transferred to the off-season sales. But at present, the recovery of passenger flow and logistics is not ideal, which will affect the cash flow of enterprises.

In addition, there are also fabric suppliers relevant responsible person said that in previous years, the 3 month after the resumption of the Spring Festival is the most important month for the business year, because the turnover in these 3 months will account for 35% of the total turnover in the whole year, and the turnover in the remaining 9 months is 65%. So this year, the company is ready to lose money.

In order to reduce the adverse effects brought by the epidemic on the garment industry, Guangzhou has launched 15 measures in February to reduce the rent of small and medium enterprises and individual businesses in the whole city under the 2 month rent. At present, the rent has been reduced by 830 million yuan. The reporter has learned that red cotton fashion city, Chengdu Fashion Plaza and Wanjia clothing wholesale market have announced specific policies on rent reduction and rent relief. Some markets have not only waived two months rent, but also have a certain discount from April to the second half of the year.

However, in Bu Xiaoqiang's view, it seems to be a rent problem on the surface, but in fact, even if the rent free year is not allowed, the sales of businesses can not be revival without passenger flow, logistics and cash flow recovery. "At present, the factors that affect the clothing industry are mainly two aspects. First, the epidemic affects the passenger flow. Two, the crude oil price war in the international market directly affects the global financial and consumer market." Bu Xiaoqiang believes that the most important thing now is to restore the confidence of the clothing business, followed by stimulating domestic demand for clothing, and the way of pulling must be grasps. "It is not to increase the production of factories, but to effectively stimulate the demand of domestic consumers for clothing."