The Russian Fashion Week On Cloud Attracts About 830 Thousand People.

Affected by the new crown, the Mercedes-Benz Fashion Week Russia is the first online event ever held.

The "cloud" Fashion Week replaced the T show with 32 fashion videos. It broadcast live on Aizel.ru and Megogo.net from April 4th to 6, and landed on 103 websites in Russia and other countries, as well as social media platforms VKontakte, Facebook and TikTok.

The Russian fashion brands to participate in the "cloud Fashion Week" include: Red September, Julia Dalakian, Dokuchaeva, Nastya Nekrasova, White Crow, T3CM, Ceremony and T3CM, etc. Most of the costumes on display are in the autumn and winter series of 2020.

Alexander Shumsky, chairman of the Russian Fashion Council, said: "arranging a live broadcast requires at least 10 to 15 people, including models, makeup artists, photographers and so on."

Organizers said on Wednesday that the video attracted a total of about 830 thousand people. The length of these videos ranges from 1 minutes to 7 minutes, and the total online viewing time is about 2500000 minutes in two days. Russia's cloud fashion week also pushed TikTok's StyleatHome tag to 37 million 300 thousand hits.

The organizers of Mercedes Benz Russian fashion week also revealed that another group of online activities will be launched later, using virtual reality and augmented reality technology.

Recently, there are also Shanghai fashion week and Shenzhen fashion week on cloud.

4 million people gathered around the "cloud Fashion Week" to end. Here is a summary report.

Shenzhen's fashion week to create the first short video version of "online show".

About Mercedes Benz Russian Fashion Week

Artefact Agency, the parent of Mercedes Benz Russian fashion week, began its seasonal fashion show in Russia in 1999. Since then, Russian fashion week has been renamed many times, from "Pret-a-porte Russia Fashion Week" to "international Russia Fashion Week" and then to the current Mercedes Benz Russian fashion week.

The Russian fashion industry has brought a large number of fashion designers to the world. To a large extent, Mercedes Benz Russian fashion week is the first fashion event to make unified professional direction and rules for Russian fashion industry.