During The Epidemic, Shopping Centers In The Middle And High-End Children'S Clothing Were Losing Nearly 3 Million In The First Quarter.

A shares, "the first share of children's clothing", Limited by Share Ltd's Shenzhen Limited by Share Ltd (hereinafter referred to as "angel") disclosed the first quarter results announcement in the evening of April 12th. The net profit loss attributable to shareholders of Listed Companies in the reporting period was 0-300 yuan, compared with 46 million 928 thousand and 800 yuan in the same period last year.


He explained that during the reporting period, the opening hours of domestic shopping malls, shopping centers and other places during the reporting period were generally delayed and the customer traffic was severely depressed, leading to a larger impact on the company's offline business. The company's operating income in the first quarter dropped by about 27% compared with the same period last year. Rent, management fees and guided purchase wages are relatively rigid.


In order to cope with the epidemic, he adopted community marketing, full staff marketing, WeChat small program marketing, linking up the line and offline, strengthening the cost control, reducing the non operating related costs, and striving to minimize the impact and loss of the epidemic.


Changjiang Securities analyst Lei Yu expects that under the background of the epidemic, the factors such as closing down the line, decreasing the number of people and the Limited Logistics in some cities have significant impact on the plate. Clothing companies have stepped up the layout of the new retail outlets to ease operating pressure, and the factors such as the rigidity of the cost and the intensity of the discount will further drag on the profit performance. Fei Renqun, and daily fine VIP customer operation, WeChat channel accounted for a relatively high, the impact of the epidemic is weaker than the mass brand, looking forward to the future, taking into account the domestic brand sales rate basically restored to more than 80%, and the international brand Greater China business guidelines show that the retail market in China is recovering rapidly, it is expected that the two quarter of the brand end business will be significantly improved.


Public information shows that the company is a private brand clothing enterprise with high-end high-end children's clothing business. Its brand owns "Annil angel" children's wear brand, and is engaged in core business links such as R & D design, supply chain management, brand operation promotion, direct sales and affiliate sales of children's wear products.


According to the results of the report, the income of the company has been increasing year by year. As of 1-9 months in 2019, the company achieved operating income of 902 million yuan, an increase of 13.36% over the previous year. 2012-2018 years, the company's sales of fox search, such as the compound growth rate of 13.96%, has slowed down in the 2015-2016 year, mainly because of the impact of the company's recovery in some areas in 2014-2015 years, as well as some franchisees. The low performance stores closed down, and the company's revenue declined.


During this period, the net profit of ANN also showed an upward trend. As at 2018, the net profit of the company was 83 million yuan, an increase of 21.08% over the same period, and a compound growth rate of 13.58% over the 2012-2018 years. However, in 2015 and 2017, the net profit of the company returned to the parent company had declined. The decline in profits in 2015 was mainly due to a 3.71 percentage point increase in the rate of sales expense. The increase in the sales cost rate was mainly due to the increase in the number of shopping guides in the direct stores. The salary level of front-line sales staff was raised in that year, and the transfer fee was transferred to the original franchisee in the process of converting Wuhan's franchise business into direct business. The decline in profits in 2017 was mainly due to a decrease of 3.64 percentage points in gross profit margin in the year. The decrease in gross margin was mainly due to the increase in raw material prices and processing fees, and the increase in online channel activities, resulting in a decrease in sales discounts, as well as an increase in the volume of clearing products for the over season products, while an increase in the proportion of online revenue with lower gross margins.


In terms of market cooperation, he has established extensive cooperation with many famous commercial groups such as Tianhong shopping mall, Huarun Wanjia, Maui department store and so on. As for the shopping center channel, with the development of the new commercial form of shopping center, the company began to layout the shopping center in 2014. By the end of 2018, the number of direct shops in the mall has reached 264, which has increased by 84 compared with 180 at the end of 2017, and the total number of shopping center canals has increased to 26.67%.


In the first half of 2019, the results showed that as of June 30, 2019, the company has established 1459 retail outlets in 31 provinces, autonomous regions and municipalities directly under the central government, including 1050 outlets and 409 franchisees, and has established a network sales channel for Taobao, Tmall, vip.com, Jingdong and many other well-known domestic e-commerce providers.