Fujian Textile And Chemical Fiber Industry Chain Is Looking For Help: Do Not Believe That Dongfeng Can Not Be Recalled.

Spring comes as a promise. At home, the epidemic prevention and control stage has been won, and the enterprises that are struggling to recover from difficulties are resumed.

However, the textile and chemical fiber industry is getting warmer and harder.

Since mid March, the epidemic has swept the globe. In the countries affected by the epidemic, retail stores and stores have closed down, and the market consumption capacity has dropped sharply, and global business activities have entered a cold winter. The export of textile and clothing has been the first to bear the brunt of the "strongest cold spell" in recent years.

Fujian is a major textile province. Data from the Provincial Industry Office show that in 2018, the scale of the textile industry exceeded 700 billion yuan, ranking fifth in the country. In 2019, the sales value of textile industry above designated size increased by 8.1%, and the added value increased by 7.5%, 5.1 percentage points higher than that of the whole country, and the value of export delivery increased by 5.6%, which was 8.1 percentage points higher than that of the whole country.

What does the "cold wave" of foreign trade mean for textile chemical fiber and related industries?

Crisis --

At full speed, the front exit is blocked.

It seemed as if the spring was cold.

Most of the shoe and garment enterprises facing the consumer terminals experience such reversal. In February, overseas customers asked them: "can you still deliver the goods?" In March, when capacity gradually recovered, it was their turn to ask overseas customers: "can you still receive the goods?"

A few ridicule, but out of helplessness. Wu Shaohua, assistant president of the 361 degree (China) Limited company, didn't expect the situation to change so fast. After the company resumed work and resumed production, the main problem facing it was going to stock.

As a comprehensive sporting goods company integrating brand, R & D, design, production and distribution, the 361 degree company has established more than 2000 sales outlets in the United States, Brazil, Europe and other places in recent years, and has a distribution system in many regions and countries such as the Middle East, Indonesia, Vietnam, India and so on, and has accumulated the energy to expand the international market. In March 17th, the group just released its annual financial report in 2019, and its net profit rose 42.4%. Originally, 361 degrees this year intends to develop and market new products through new brand plans, and further tap mainstream consumers.

The sudden outbreak of the new crown pneumonia poses a severe challenge to the landing of the international line. "At present, our foreign trade stock pressure is increasing, and the inventory turnover cycle is lengthening." Wu Shaohua said that foreign trade to domestic sales and expansion of domestic demand are crucial to shoes and clothing enterprises.

Footwear is a labor-intensive industry. For some SMEs, the biggest problem is the shortage of workers when they first return to work. Within a few days, the foreign trade situation has been steeped, and the cancellation of orders is everywhere. Many enterprises need to purchase large quantities of raw materials in the early stage due to the demand for the order, which leads to the fact that the products can not be liquidated. At the same time, they still need to pay the normal labor costs, such as labor, rents, water and electricity, which aggravate the pressure of capital turnover. "In the first quarter, sales will be more influential. Even if the overseas epidemic can be controlled within two months, the orders for autumn clothing will also be affected." From April to July, it will be the most difficult period. " Industry insiders said.

The impact of the sharp reduction of orders will soon be transmitted from downstream manufacturers to the upstream and middle reaches of the textile enterprises.

Hua Fengxin materials, a high-tech textile enterprise focused on providing textile technology and application solutions, is a strategic partner of many international front-line sports brands. At the end of last year, their orders for 2020 were full. In the first quarter of this year, production was basically not affected even when the domestic epidemic was relatively serious. At that time, the problem faced by Huafeng was the sharp rise in the cost of logistics. In order not to affect the execution of overseas orders, some goods had to be converted to air freight to pay high freight charges. However, since the end of March, due to the rapid development of overseas epidemic, overseas orders have been ordered to postpone delivery. In consideration of risks, Fang Huayu, chairman of the board, decided to press the pause button for some orders that had not yet been cancelled. "Textile fabrics are seasonally strong, and there is no timetable for delay. We really dare not do it rashly."

Fujian's textile and chemical fiber industry is crouching tiger, hidden dragon. In the list of "the 2019 top 100 private enterprises in Fujian" released by the Federation of industry and commerce, the textile industry and its upstream and downstream enterprises have the largest number of entries, with a total of 13, and the industrial chain has obvious advantages.

Strong winds and big waves do not experience less. However, in this spring, the textile industry leaders feel the "unprecedented" hardship.

For the upstream wing wing Holdings Group, the cold wind has not yet directly hit the surface. Since February, Yung Wing has been actively resuming work and resuming production. Orders and sales in the first quarter were basically flat compared with the same period last year. This large industrial group, which is mainly based on new materials of petrochemical nylon, is not directly impacted, but downstream terminal market has problems and is going to flow upstream. Wu Huaxin, chairman of the board, is very clear that the skin will not survive.

During the epidemic, Saudi Arabia fought an oil price war with Russia, and international crude oil prices plummeted. The price of raw materials PTA, terephthalic acid and MEG (ethylene glycol) used in the production of chemical fiber fabrics also fell. In the past, the price of raw materials would make the chairman of the China soft packaging group excited, but this time, he felt bad. The downstream export was blocked, the upstream was bound to increase in inventory, and then the low price of raw materials could still continue to depreciate.

Forbont, the world's top buyer of reverse takeover, has been promoted to the world's largest caprolactam producer. It has 21 wholly owned subsidiaries and pioneered the 8 industry links in the upstream and downstream industries. Heng Shen holding group is a leading fiber chemical enterprise in Fujian. The impact of the epidemic on foreign trade, Chen Jianlong, chairman of the board saw in his mind: in the downstream terminal market, "traffic jams", the upstream is riveting and high-speed driving, the closer to the "blocking point".

Both the market and the capital have become "necking".

Hold together --

Coexist with all kinds of uncertainties, seek opportunities in danger, and wait for action.

"Work hard and survive." In the crisis, this belief has become the consensus of the upstream and downstream enterprises in the industrial chain.

In order to overcome the difficulties, relevant departments at provincial and municipal levels have convened leading enterprises to hold various forms of video meetings and seminars, listen to opinions, study measures and solve practical difficulties.

Big and small meetings convey strong signals: confidence!

In wing wing holdings, Wu Huaxin also convened meetings of senior executives every day, passing the confidence equally. On his desk, he updates two materials, one is the recent key project schedule of the group company, and the two is the monthly recruitment schedule recommended by the headhunting company.

"For many years, my biggest experience is to coexist with all kinds of uncertainties. The harder it is, the more dangerous it is to look for opportunities and wait for action. In the face of the new situation, Yung Wing holdings takes the initiative to carry out market research, providing support for market analysis, forecasting and marketing strategy proposals for downstream domestic sales. "This work is also for ourselves. In February, the company set up a new market in the southwest and North China. Wu Huaxin soberly realized that the survival of upstream enterprises should rely on the downstream to expand market demand.

In April 1st, at the Fujian branch of the export and Import Bank of China, more than 20 leading enterprises in the whole industrial chain of our textile and chemical industry were all in place. They talked with the provincial commerce department, the Provincial Federation of enterprises and entrepreneurs, the State Administration of foreign exchange, and other related parties.

On this day, Wu Huaxin submitted to the import and export bank a material that had been brewing for a long time -- supply chain financing plan.

Supply chain finance relies on the capital, customers, data, credit and other advantages of leading enterprises, and the leading enterprises and their upstream and downstream members of the chain as a whole will give financing to bills, accounts receivable, prepaid accounts and inventories in the production and circulation process.

In Wu Huaxin's view, with the continuous evolution of social production mode, market competition has changed from competition among single customers to competition between supply chain and supply chain. "As a leading enterprise, driving downstream together to" survive and endure "has become a task we must finish.

After all, when the cold current hits, who can stand alone in the wind?

In his plan, a total of 100 downstream enterprises in the province were included in the plan, with a planned financing of 300 million ~5 billion yuan.

After a week, the import and Export Bank clearly defined the credit ceiling of 500 million yuan to support the financing plan of the supply chain. We should give full play to the role of policy finance, stabilize the basic foreign trade and foreign investment, and spare no efforts in the import and export bank.

With liquidity, some downstream enterprises will return in advance.

"In February, it was unable to start work, and export orders were cancelled after the resumption of work in early March. There is basically no income this year. " Yao Li, chairman of Fujian Sanyuan Knitting Co., Ltd., has been feeling pressure for many years. "For 20 years, the business has been very good, and it has never been so difficult."

This private enterprise, located in the textile city of Changle, has 80 sets of warping machines and lace machines. The lace and fabric produced in the Middle East, Southeast Asia and Guangdong, Zhejiang and Sichuan are sold well. At the moment, workers have returned to work, but the start-up rate is less than 70%, production costs rise, profits are almost gone.

What makes Yao Li more anxious is that "danger is organic, but without money, it is impossible to seize the opportunity". Sanyuan is Yung Wing holding group's Yung Wing Jinjiang's strategic partner. Facing the historical background of upstream raw material prices, there is no money to store up goods. Today, this dilemma will be broken.

The new Boya knitting company, which is also a company of Yung Wing downstream, is also facing the same predicament.

New Boya is lace lace, lace fabrics and other products specializing in the production and processing industry, exports to Europe and the United States accounted for 30%. The small business of the more than 50 people has been booming since the Spring Festival. "Now the days are bad, the money is slow, the past two months, now three or four months, and some even postponed repayment." Chen Wenliang, the head of the company, said: "upstream enterprises such as Jinjiang, Li Heng and other leading enterprises are in short supply, and they have been collecting goods in recent years. Because there are fewer mortgage facilities, we only borrow 2 million yuan from banks at the moment, and the actual need is about 5 million yuan or so. Today, we can boost the confidence of supply chain financing.

"Small and medium enterprises generally have short, small, frequent and urgent capital requirements. With the help of supply chain finance, enterprises in the insurable chain can tide over difficulties and boost the steady development of the industry. Wang Xuguo, governor of Fujian branch of the Export Import Bank of China, said.

According to the agreement, with Yung Wing holdings as the core, the downstream enterprises apply for loans to the banks in the form of directional payment of raw materials to the bank, and win in one win. They solve the financing difficulties and financing problems of small and medium-sized enterprises, and help the leading enterprises to stabilize their cooperative relationship with downstream customers. Risk.

Cohesion --

Take advantage of the situation and squat in order to better take off.

In the face of the epidemic, online marketing has become the common choice of footwear industry. They have been activating online sales through social marketing and live broadcast. 361 degrees also launched the "home sports field" topic, asks the spokesperson to make the training teaching video. Wu Shaohua said that the epidemic is also an opportunity for sports brand, consumers will pay more attention to health, and the demand for sports products will be improved.

How can the goods that cannot be exported become domestic? In addition to building online sales platform, many people in the industry put forward the discussion, through the issuance of product vouchers, promotion units to carry out group buying activities, focusing on supporting the brand products in the province, effectively improving the level of consumption.

In the face of pressure from foreign banks and enterprises to cope with foreign trade pressures, many textile and chemical fiber enterprises need to expand domestic demand, digest expected production capacity, achieve operating income and promote sustainable development. In order to promote the domestic sales of enterprises, our province has issued relevant policies at present. At the same time, the Provincial Department of Commerce responded in a bid to speed up the implementation of the steady foreign trade measures of the state and our province, and intensify the publicity and implementation of the 28 measures recently promulgated so that the vast number of foreign trade enterprises can get tangible benefits and confidence. At the same time, innovative ways to diversify the market. To promote cooperation with well-known digital foreign trade platforms and famous exhibition companies, and help foreign trade enterprises to discuss online orders. Encourage qualified foreign trade enterprises to turn to expand the domestic market, so as to stabilize the operation of enterprises. We will accelerate the development of new market formats and platforms for market purchases, foreign trade comprehensive services, cross-border electricity providers, etc.

There are people waiting for the opportunity to move and others to wait for a chance to stay dormant. Zheng Chunhua, chairman of Fujian Honggang Textile Technology Co., Ltd., said that over the past 10 years, the company has been fully loaded with production and has no time to maintain and update its equipment. The impact of the epidemic has just turned into an opportunity to "improve internal strength". On the basis of maintaining the operation of enterprises, we need to accelerate technological transformation and equipment upgrading so as to achieve transformation and upgrading. "In the next six months, the company will upgrade all equipment." He looked forward to the transformation and upgrading of products to better adapt to market demand and promote the sustainable development of industry.

Squat, in order to better take off! New Jiale, located in Changle's Soochow industrial area, is one of the largest jacquard warp knitting enterprises in the country. It has the world's most advanced equipment, and its products sell well both at home and abroad, with an annual output value of over 400 million yuan. The company originally planned to import 30 more equipment this year, and the epidemic suddenly came. Jiang Zhijie, chairman of the board of directors, said that although the plan for expanding the scale was suspended, the pace of development could not be stopped. "We have changed direction, ready to pick up the raw materials, choose strategic replenishment stocks, and selectively produce some products that are popular with the market."

Liu Jieming, President of Fujian Federation of enterprises and entrepreneurs, said that through government guidance, supply chain financial support and social organization services, efforts should be made to open up the industrial chain and explore the market of terminal products, so as to jointly tide over the epidemic difficulties and promote the healthy and orderly development of the textile and chemical fiber industry.

The company holds together, the government silver helps, does not believe the east wind cannot recall!

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"Shared factory" to reconstruct production mode under epidemic situation

Due to the global spread of the new crown pneumonia epidemic, many countries have disrupted their routes and logistics. With the cancellation of a large number of overseas orders, the foreign trade situation is more severe.

As a major garment manufacturing industry in China, Shishi City has more than 8000 upstream and downstream businesses. Under the epidemic situation, some enterprises have no single connection, some enterprises have orders, but capital turnover is difficult, and they can not pay for the upstream payment. Some enterprises are unable to catch up with labor difficulties.

It is a common choice for small and medium-sized foreign trade enterprises to develop together and tide over difficulties. At the end of March, with the support of the government of Shishi, Huili International Trade Co., Ltd. invested about 5 million yuan on the basis of Shishi garment industry chain and built a "shared factory" in the garment industry. At present, all the first batch of equipment workers come into the field, and over 120 thousand orders for overseas garments have been put on line.

Jiang Min, general manager of "shared factory" operator and Huili International Trading Co., Ltd., is different from the traditional mode of foundry. "Shared factories" mainly rely on capacity sharing, order sharing and data sharing, and scientifically plan reasonable operation period of production lines, pay attention to giving full play to their strengths, and create "virtual joint factories" for unified orders and allocation. 。

Jiang Min believes that the current trend of international trade is that the fragmentation of orders is becoming more and more prominent, and the epidemic has exacerbated this situation. "It is difficult for foreign trade enterprises to get large orders now. In the face of small and scattered orders, the sharing mode can reasonably arrange production according to idle capacity and avoid waste to the maximum extent."

To provide orders for difficult enterprises, solve production capacity for difficult enterprises, solve the problem of supply chain payment for enterprises with financial difficulties, and provide small and medium-sized enterprises with supporting human resources such as production sites, warehouses, and finance. After entering, enterprises can maintain normal production by half.

Lin Sheng Trading Co., Ltd. is one of the first enterprises to enter the "shared factory". Cai Rongfeng, the head of the company, said that in March, the order volume of the original factory dropped by seven or eight at a time, and even some of the orders had been cut off and paving on the production line. After joining the "shared factory", he quickly got the first 1 million yuan supply chain financing to help tide over the difficulties. "Now we have received new orders."

Cai Rongfeng said, "shared factory" can also achieve fast proofing, sample production, special machine and other facilities and human resources can share, save a lot of operating costs. "For our factory, especially under this year's epidemic, it has helped a lot. We only need to focus on production, and other factors need not be considered.

"Live with goods" is not that simple.

Southeast net April 13th (Fujian Daily reporter Lin Kan)

"The weather has been a bit cool recently, so this new yellow thin coat is suitable for my little brother." The scene of professional live broadcast equipment, lively anchor and handsome model was seen by a reporter in a shop in the province of talented scholars.

The anchor is called Wu Yun, who is a "95 Queen". Her identity is a shop guide, and it is only a month since the first live broadcast of March 3rd. In the company's teacher training, she has been able to breathe for one or two hours at the same time from the face of live broadcast.

"Our live broadcast is carried out at the time of closing the online store. More than 1000 people watched the live broadcast just now, mainly to help customers match their clothes." And her performance was also exciting, "sold more than 30 clothes, higher efficiency than offline!"

In the middle of February, when the workers resumed their jobs, the management of gifted costumes put a "live mobilization order" to the store manager of more than 2000 stores nationwide. The results also seem to be immediate, and sales in March increased by 10% over the same period last year.

However, Cai Weisheng, chief investment officer of Limited by Share Ltd, called for all offline stores to benefit from live broadcasting, which is the first time that the epidemic is helpless at present. The epidemic has great impact on the offline stores. Even though the business is gradually resuming business, it is difficult to recover the passenger flow and sales situation to an ideal state in a short time.

Therefore, selling through the recent hot live broadcast has become an imaginable way out.

If they really want to do it, they will find that live broadcasting is not a simple phone and a anchor, especially if they become the marketing strategy of the company.

First of all, mobilizing all staff is not easy. Most shop managers and shopping guides do not have live experience, so the company set up a team to carry out online training, network technology, live broadcast skills, all have to start from scratch. In order to stimulate everyone's subjective initiative, the company also launched the first net red selection contest. "If we want to do it, we must have a plan and strategy, so we start the work synchronously in the stores, sales and supply chain, and the chief executives of the enterprises and the regional sales supervisors supervise themselves." Cai Weisheng said.

In the supply chain, in order to cooperate with the direct selling strategy, the talented people have reformed the long-term distribution mechanism, reduced the proportion of "futures system", and adjusted it to "distribution system". In terminal sales, the stores that are located in all parts of the country will get through, and the goods sold through direct broadcast will be shipped near the geographical location, and the profits will be divided into single stores according to sales volume.

The research and development effort is aimed at capturing the needs of a large number of young people in the live audience. Researchers are working hard on new technologies, new materials and new fabrics.

It is precisely because all links are moving that we have achieved initial results. Cai Yanying, President of Limited by Share Ltd, believes that direct seeding is only a stepping stone to exploring new retail ideas. She believes that the more difficult it is, the more resilience and flexibility it will be able to test, and the courage to try and reform, so that we can take the lead in the future competition.