Take The Initiative To Win The "Spring"! Keqiao Textile Enterprises Face The Epidemic. This "Black Swan" Does This.

This year, due to the "black swan" impact of the new crown pneumonia epidemic, our textile enterprises are experiencing a severe test, and all aspects of business, marketing mode and industrial chain will face strategic transformation and upgrading. Difficulties are also opportunities. In the past few days, Keqiao textile enterprises have pushed themselves out of the comfort zone through export to domestic sales, live broadcast and flower pushing, and testing new fabrics, so that they can quickly return to the right track, allowing enterprises to turn orderly in the difficult position and to restore vitality.

Oung Textile: export to domestic market Jedi survival

"08 years of financial crisis, not long after the start of business, the pressure is not so great. Now it is different. The scale of the enterprise, the salaries of employees and the expenses of building property are very difficult. Chen Yuanyuan is the director of Zhejiang Angwei Textile Technology Co., Ltd.

As a fabric and clothing company with more than 10 years of export, its sales volume has reached US $about 20000000 last year. However, no one would have thought that the sudden change of wind and cloud is now affected by the overseas epidemic. Recently, 80% of the orders for the export of oung textile were cancelled or postponed by customers.

Is it waiting in situ to wait for the epidemic to go on in the past or to take the initiative to find new opportunities? Chen Yuan Yuan, who was not surprised, began to make efforts in the domestic market. "The advantage of our company is obvious. We have our own fabric and garment factories. The domestic clothing market has been very vigorous. I want to have a try."

Decided to do it immediately, and some time ago, Chen Yuan Yuan ran several large wholesale clothing markets in Jiangsu, Zhejiang and Shanghai, and combined with the characteristics of the company, she quickly tailored a set of export to domestic sales plan for herself, that is, doing wholesale business of domestic clothing, and using the Internet to carry out online promotion.

Chen Yuanyuan knows very well that export to domestic sales is not just a simple export fabric and clothing sold to domestic sales. For this reason, Angwei textile has hired a domestic professional fashion designer to find the best fit for the domestic market demand from the fabric exported from the enterprise and make it suitable for domestic consumers. "To help them make some suggestions and adjustments, after precise positioning, we can design more targeted." The fashion designer said.

According to the plan, the first 50 dresses will be officially launched into the market this summer. With the help of professional fashion designers, it is also necessary to find suitable marketing channels. Chen Yuanyuan told reporters that she was prepared to expand the domestic market through online promotion. "When I first started doing foreign trade, as long as the product was good, there were channels. But now is not the same, the Internet now needs data precipitation, that is, the so-called traffic, so we want to start some online promotion, and the data slowly precipitate. To this end, Angang textile ready for clothing after listing, through wholesale sites, micro mall and so on to promote multi-channel.

"Worry is useless, confidence is more important." Chen Yuanyuan said that the new ideas for new opportunities, she is more willing to try to "save themselves" to seek domestic business opportunities.

Hau Hua Hua: online live push flower development market

Over the past few days, the new exhibition hall of cobridge and Hao Hua Textile Design Co., Ltd. is always a lively scene. The anchor is required to broadcast live new fabrics on three or four mobile phones every day, and switch freely in fluent English and standard Mandarin. "This is our new summer summer functional knitted fabric. After the upper body, the body feels cool."

Live broadcast like this will last more than 10 hours a day. Company design director wake up told reporters that every year in March and April is the company's summer flower pattern on the new season, "I will invite customers from all over the world to participate in the summer new product show this time of year, but this year, affected by the new crown pneumonia epidemic, the live show can only be postponed, but the market does not wait for you. When the season is over, the flower pattern is out of date." As a result, waking up began to lay out the layout line. The high salary invited a professional flower type fabric recommender, to broadcast live in Chinese and English, and to win the market one by one. She said: "when all the conditions are ripe, taking into account the problem of jet lag in different countries, there will be a 24 hour live broadcast later."

He graduated from the dyeing and weaving art design department of Zhejiang Sci-Tech University. He founded Hau Hua Hua Textile Co., Ltd. in Keqiao in 2012. He devoted himself to the design and development of flower pattern and fabric. He was appraised as "ten best creative institutions" and "top ten designers" and "the ten outstanding young people nominations of Chinese design industry" in Keqiao district. These days, the company has just won the title of high-tech enterprise in Zhejiang province. 。 In the wake of recovery, this is a recognition of the company's emphasis on original design for many years, and it is a spur to the development of the company. In fact, "Hao Hua Hua" has long been known in the industry, which stems from the company's clear positioning and unremitting exploration. Every year, there are a certain number of original flower styles to market. Not only many domestic brands come to order, but also Japanese, Korean and "all along the way" customers come here. Revival said that in recent years has been committed to the development of environmentally friendly fabrics, the epidemic has strengthened its own judgement, and then will invest more in the development of environmental protection fabrics.

Pu Xing Textile: developing visual impact fabric and winning customers

In the post epidemic era, Pu Xing Textile Co., Ltd., located on the streets of Keqiao, opened up a new path to develop a visual impact fabric to attract customers.

In the exhibition hall of Pu Xing textile, Xu Jingping, the general manager of the company, is introducing a new season of down garment fabric for customers from Shanghai. The visual impact of fabric is demonstrated through on-the-spot demonstration. "This material is added to the nylon fabric by adding the graphene fabric, so that the down coat fabric has the functions of antibacterial, bacteriostasis, heat storage, temperature conduction, conducting infrared radiation, and preventing static electricity." As she said, she put the specially made light bulbs on this down jacket fabric. The bulb shone brighten: "this proves that the fabric is conductive and anti-static. It is very intuitive and convincing, and it is convenient for the anchor to show in front of the camera."

Xu Jingping told reporters that there are many kinds of fabrics like this in the exhibition hall, which are recently targeted for research and development. This year's short video, jitter and live broadcast on the tuyere make a large number of garment enterprises hope that the visual effects of fabrics will be more intuitive and the fabrics will be more distinctive. "For example, enhance the texture of the fabric, or work hard on the texture and gloss of the fabric, so that the fabric can be directly photographed and video can be seen differently."

Down jacket fabric starts every year in May the new season orders, Xu Jingping said that the Ministry of design and development targeted development of the first batch of visual impact fabric test water, in addition to positive positive energy cure color series, also includes high gloss, bubble wrinkle, special material type, through short video to customer clothing, the current response is good, in order to grab the lead. Many customers come to the exhibition hall in advance to butt the order.

It is reported that Pu Xing Textile Co., Ltd. is engaged in down garment fabrics for 10 years, mainly for the domestic clothing market, the main development of fashion down jacket fabric, and many domestic first-line brands have long-term cooperation. With the advent of the post epidemic era, new sales models for textile and clothing have emerged. In Xu Jingping's view, visual impact perception can achieve a new wave of visual impact and win back the market.