Predicament Inspires Textile Fabric Enterprises To "Survive", Which Breakout Path Will You Choose?

There are dangers and opportunities.

The impact of the epidemic has spread to the entire textile sector, bringing unprecedented challenges to the industry. In the face of difficulties, fabric enterprises mobilize their own "survival desire", whether it is to strengthen R & D, layout lines, or extend the industrial chain, enterprises are trying to explore opportunities for development of industries under the crisis.

R & D upgrade

Enhanced pressure resistance

In the past few days Zhejiang Qi Jin Textile Co., Ltd. In the cloth inspection workshop, more than 10 cloth inspecting machines are arranged in one word, and the cloth is carried out at full capacity. The fabric is transported in one roll and one volume, and the workers are skilled in completing the procedures of film covering and sealing. It is understood that this batch of 1 million 500 thousand meters of tooling fabric list shipped in April 6th, and then will be sent to the field one after another.

Qi Jin textile is an enterprise that produces cotton, linen, wool, silk, dyed fabric and colored spinning. It has been officially resumed in February 12th and has been fully loaded in February 20th. "Since the resumption of business, the production and operation of enterprises has been little affected by the epidemic. Orders have been placed in May, and now we are racing against time and time." ? He Fengjiao, production supervisor of Zhejiang Qi Jin Textile Co., Ltd. Say.

The outbreak of the epidemic has brought great impact to the textile industry. Why can Qi Jin textile industry go up against the market? ? "Differentiated development, R & D and intelligent manufacturing." He Fengjiao came up with the secret. In recent years, Qi Jin textile has stepped up the pace of fashion textile development, adheres to the differentiated development strategy, and deeply ploughs high-end market segments, and has been working with powerful brand enterprises. Under the epidemic situation, odd brocade textile is to increase the research and development trend of quasi popularity trend and realize the growth trend of production and sales.

In addition to taking the road of differentiation, Qi Jin textile also vigorously implemented intelligent transformation, and promoted the optimization and upgrading of production equipment, technology, enterprise management and sales channels. In June last year, Lanxi started the creation of the textile industry intelligent manufacturing demonstration city. As one of the first "intelligent manufacturing pilot enterprises in textile industry", Qi Jin textile has invested more than 500 yuan to upgrade and upgrade the management systems such as ERP, MES and OA. With the help of "intelligent manufacturing", enterprises have stronger ability to resist pressure and have more strong foundation.

Mainly engaged in lace, knitted, and netting fabrics. High valley import and Export Co., Ltd. Again, new orders continue. It is understood that the company's products exported to the United States, Brazil, Mexico, Vietnam, Indonesia and other places. In the early March, Li Yulong, general manager of the company The new samples required for American customers are also sent to customers from other countries and regions.

While adjusting the direction of export, we start researching and developing innovative products. Facing the market at home and abroad, Li Yulong has a plan: "the customers who are currently in business contact recommend" Gao Gu "products in their circles, which is the recognition of the quality of our products. It is understood that Li Yulong's dedication to innovative research and development has made the products of "Gao Gu" and overseas brand clothing partners very compatible. Recently, a newly developed 3D lace fabric has been favored by many customers. There are countless kinds of inquiries and samples, and there are many customers.

Layout line

Energy storage for foreign trade

In the past two months, online sales have become the main battleground for expanding and tracking sales of fabric enterprises, and also become the "assault point" of many foreign trade fabric enterprises.

"A few days ago, I received a list from an American customer. His garment processing factory in Vietnam was specially designed for the electronic business platform. The total of 10 million women's printed fabrics were fixed, and the deposit was paid. Now we have arranged for the sample to be prepared." ? Shao Lingbin, general manager of Zhejiang Da Shu Textile Technology Co., Ltd. Since March, the export of printing fabric has reached US $about 3000000. Since the resumption of production, employees have been busy checking, marking and packaging overseas orders, loading containers every day.

Shao Lingbin said, Many customers who work with the company for a long time operate online and offline. Many of the orders received in March involve online businesses. As a result of the change in the consumption pattern of the entity store, the overseas electricity supplier suddenly became a new force. In Shao Lingbin's view, as long as these business customers are caught, the online orders of old customers can be maintained, and foreign trade enterprises can still enjoy the peak season. "At present, our design team has more than 20 designers at home and abroad, nearly 50 original flower types every day. We will also develop flower patterns and fabrics for the new products of the customer shop."

Wu Zhiguang, business manager of Xin Ling Long Textile Co. Ltd. Recently, I am busy laying out the online market. "Alibaba international station shops formally launched in April 15th, at least 700 ~800 products." Wu Zhiguang looks forward to expanding the "circle of friends" of overseas customers, which can "accumulate energy" for the company's sustainable growth.

It is understood that the company mainly developed and produced Yoga fabrics, in addition to selling to Japan and South Korea, but also for the well-known yoga hall to provide high-end fabrics. "In the first quarter, the company has made nearly 6 million yuan of sales, and many customers buy products through the" cloud "order. Wu Zhiguang believed that At present, the overseas situation is changing, the excellent product quality and the high customer satisfaction are the reasons why the company's order is still "continuous". 。

In the future, with the continuous development of trade liberalization and social informatization, more and more trade activities will be launched online. Some industry experts predict that In the future, many sales will be carried out online and offline simultaneously.

Downward extension

Expand the industrial chain

In addition to "battlefield" from offline to online, some fabric enterprises are also planning to further expand the industrial chain and extend garment manufacturing.

"Many international brands don't need too many staff, but just integrate resources. Our Shaoxing's local textile industry chain is complete, and the technical foundation needed to operate the brand is all available. We just want to cultivate a brand of our own by trying. " Wu Zhiguang said that in the face of ever increasing homogenization competition, the company can only gain more space by constantly practicing "internal strength".

According to the China textile daily reporter, At present, many fabric enterprises aim at the production of casual sportswear. 。 "After making thin fabric profits, the added value is greatly improved after finished products. We want to build a tide card, mainly to do some sports sweater. A fabric enterprise official told reporters about the future thinking of the enterprise. "We have contacted with the terminal brand customers for a long time, and we have gradually understood the core links such as the design and marketing of the finished products. Now the live goods are very popular. We also want to find some "net red" or traffic stars to promote the clothing products.

The extension of industrial chain means the change of business pattern, the reorganization of operation mode and the chance of product innovation. However, some industry experts suggest that at present, fabric enterprises need more sober thinking, rationally formulate strategies to avoid "falling down", and capital will continue to move forward in the future.