Online Business Growth Of Italy Solid Fashion Retailers

Italy is Europe's first outbreak of large-scale outbreak of the country, the total number of confirmed diagnosis has exceeded 160 thousand people. Many industries are affected by the epidemic, especially the fashion industry. According to ccinsight, a commercial consumption data platform of Emarsys, a supplier of marketing program, as of February 2nd this year, Italy's fashion e-commerce provider (specifically the pure electric business which did not involve entity business) increased its sales volume by 14 days compared with the same period last year, but increased by 41% in March 29th. But by March 29th, the sales volume of 14 days of rolling down by 17% compared with the same period last year.

　　 ? ? However, affected by the epidemic and the isolation and quarantine, the Italy fashion retailers (specifically the previous main business as the entity retail business) began to exert their efforts on online channels. As of January 12th this year, the sales volume of Italy solid fashion retailers rolling 14 days fell 32% compared to the same period last year. However, in April 12th, the sales volume of Italy entity fashion retailers was 14 days. Increase by 116%.

　　 This is undoubtedly good news for Italy's fashion industry and Italy's economy as a whole. According to Prometeia, a leading consulting firm in Italy, Italy accounted for 1.2% of Italy's gross domestic product in 2018. It is one of the most influential industries in the world. Overseas sales accounted for 72.2%, much higher than the average level of Italy's manufacturing industry (58.3%), and employment reached 366 thousand.

However, the situation of Italy's fashion industry is still grim. After April 9th, the sales growth of Italy fashion business began to slow down. As of April 12th, the sales volume of 14 days of Italy fashion business was only 1% higher than that of the same period last year. As of April 13th, the 14 day sales of Italy fashion business operators dropped 8% compared with the same period last year.

　　 Besides the fashion industry, the furniture industry in Italy is also affected by the epidemic. In April 8, 9 CEO or general managers of high-end interior design and furniture brands in Italy signed a joint petition called "Design Doesn" t Give Up (design will not give up), requesting the Italy government to lift the blockade quarantine restriction in April 14th and hope to resume work as soon as possible. However, Italy Prime Minister Guiseppe Conte (Kong Te) refused to apply for an early resumption of work and announced that the blockade would be further extended until May 3rd.

About Emarsys and ccinsight

Emarsys is an international company made up of SaaS technology experts. Founded in 2000, it helps leading enterprises in various industries including retail and e-commerce to create highly customized customer interaction and interaction. In order to help enterprises, economists and policymakers quickly grasp the consumption data during the epidemic period and formulate relevant decisions, Emarsys has built the ccinsight data platform to provide data and trends of retail sales worldwide.