For The First Time This Year, "Face To Face" To Boost Confidence And Vitality! Haining Home Textile Procurement Festival Opens For A Month.

Following the first "cloud Expo" held in March 16th, April 16th, 2020 Haining home textile procurement Festival In China Xu village, a famous cloth art town Curtain opening.

This procurement Festival is based on the platform of Haining China home textile city. Haining China Home Textile City Limited by Share Ltd Sum Haining Household Textile Industry Association The hosting will continue until May 15th.

Compared with previous years, in the face of the global spread of the new crown pneumonia epidemic, the uncertainty and complexity of economic development, and the unfavorable environment for the cancellation of orders from some foreign trade enterprises, nearly 3000 businesses naturally expect much of the Haining home textile procurement Festival.

Yin Xiaohong, chairman of Limited by Share Ltd, China Home Textile City, Haining Said: "organizing the home textile procurement festival aims to boost the home textile and furniture enterprises to better cope with the impact of the epidemic, promote market consumption, and boost social and economic development. We will give full play to the advantages of Haining's home textile industry cluster and entity market, catch the hot spots of consumption, expand the market of service enterprises, promote the brand, enhance the service level and quality of platform services, and boost the confidence of enterprise development. At the same time, we will further deepen the platform functions such as market commerce, industry exchange, cross-border cooperation, service upgrading, and promote the optimization and upgrading of home textile industry and professional market.

Procurement section innovation connotation

For buyers and consumers

2020 the scale of Haining home textile procurement Festival is about 310 thousand square meters. The products include decorative cloth, curtain cloth, sand distribution, window screening, wall cloth, hotel textiles, curtain bedding sofa accessories, accessories, home textile production machinery, and home textile products. Among them, the sofa furniture clothing area is a new product trading area. It is the first time to purchase the festival.

At the procurement section, Old tailor, Bo Yang, Luo Lai, mercury home textiles And so on. Relying on the advantages of leather in Haining, a number of leather bags brand also appeared. Sang Ni, Ou Shi Da, Sheng Qi Ling, Kaiser Family, Xin Ni Dan, Chai Yi And other clothing brands brought the latest fashion for men and women, fur and fur. Karajan and Shang Ge And other brands brought leather goods such as luggage and bags.

" This Haining home textile procurement Festival, breaking through the previous single product form, has added sofa, clothing, leather, cloth products and other soft products. At the same time, the site also introduced the "red star, the United States Kai Long" docking talks, organized some brands of home textile enterprises conducted a press conference. "The sponsor said.

It is worth noting that this Haining home textile procurement Festival focuses on purchasers and mass consumers to meet customized and diversified service needs of home products. Among them, April 16th to April 18th is "professional buyer day". 。 At the same time, based on the goal of enabling consumers to benefit, the procurement chain is constructed with "chain rich, diverse styles and factory direct sales" chains, so that local consumers can see preferential treatment and touch the quality, so that the site can become a "one-stop" shopping site with high cost performance.

In order to better serve the terminal consumers, Haining's home textile enterprises have also made a comprehensive upgrading and extension of after-sales service. While advocating the concept of healthy home, they also provide whole house customized design and professional housekeeping services.

It is also understood that through the previous Haining Textile Expo "cloud Expo", At present, there are more than 1000 home textile enterprises registered online, nearly 4000 products are displayed online, and the total amount of browse is nearly 100 thousand. 。 The online exhibition platform has opened up a new professional home textile product exhibition area for the majority of home textile enterprises, and has also played a drainage role for many enterprises, bringing real orders.

Enterprise strategy "save oneself"

Foreign trade is not slack, online live attack domestic sales

The sudden outbreak of the new crown pneumonia has a great impact on the production and operation of Haining's home textile enterprises: the foreign trade market has encountered a temporary cancellation of orders from merchants, and the domestic market has started slowly and consumer confidence has declined. How can the home textile enterprises survive?

Hangzhou Liang Dian Brand Management Co., Ltd. The main production and sale of finished curtains, in order to cope with the impact of the epidemic, through the service to raise customer retention. Sun Jian, chairman of the company, said: "we have set up WeChat group and launched live webcast. Now more than 50% of the franchisees are trading on the Internet. At present, we are optimizing the live broadcast mode to raise the frequency of live broadcast.

Sun Jian In the past, the supply cycle in Hangzhou was 15 days, but now the supply cycle is shortened to 10 days. At the same time, the company's products are more diversified, and give the franchisee more perfect training support, factory discount to franchisee profit. Thanks to a series of complete "stress response", the order of the company has not been greatly affected.

Zhejiang Nong Fu Textile Co., Ltd. The business is mainly foreign trade, and the annual export revenue accounts for about 60% of the company's total annual sales. In recent days, the overseas orders of Nong Fu textile began to be "frozen", and the delivery work could not be carried out as scheduled. However, enterprises are not stagnant.

"For the original order of sofa cloth products, we still carry out inspection and packaging, ready for shipment at any time." The Yang Yi, head of enterprise From mid March, despite the fact that enterprises had no new orders, the company slowed down production speed in order to ensure that the workers were alive.

In the first half of the year, the company also had to move the factory. In the face of the impact of the epidemic, we put the work ahead of schedule and let workers join in to ensure that workers are constantly working. " Yang Yi said frankly, it is also responsible for the workers, realizing the virtuous circle of the production and operation of enterprises, and ensuring the smooth passage of this difficult period.

Zhejiang Ao Sen Industrial Co., Ltd. Is a foreign trade business accounted for 80% of the sofa production enterprises. Affected by the epidemic, enterprises' foreign trade business is facing difficulties at present. "The company's order is only enough to last until the end of this month. We are actively expanding the online and offline domestic market." The Jia Fengxian, chairman of the company Say.

According to the introduction, under the guidance of the government, Australia registered to participate in the 2020 Haining export exhibition fair. In less than half a month, it sold more than 100 single businesses with a sales volume of about 200000 yuan. Such sales performance is undoubtedly a "long drought" for the main foreign trade enterprises.

In addition, he quickly set up a webcast team and opened live broadcast accounts on multiple platforms. "During the webcast, many orders were directly traded online, although the volume is not very large, but we are confident that we will continue to survive." Jia Fengxian said.

Government and association support

Do everything possible to bail out foreign trade enterprises

Affected by the global epidemic, Haining's foreign trade industry is encountering an unprecedented "cold spell". In view of the grim situation of the industry under the epidemic situation, Haining's major industry associations take the initiative to help enterprises expand their markets and boost their confidence in development. 。

Haining Household Textile Industry Association Organized two corporate research activities, and held an enterprise symposium to listen to business advice and suggestions, and convey the voice of enterprises. The local government also timely introduced policies such as subsidies for exhibitors, so as to effectively solve the difficulties of enterprises and help enterprises overcome difficulties.

At the same time, Haining home textile industry association also actively set up a financing cooperation platform, and actively with Haining ICBC, China Construction Bank, agricultural business bank, Agricultural Bank of China and Huzhou bank Haining branch line docking, the five banks respectively issued the new policy of enterprise financing credit, to help home textile enterprises to solve the urgent need for financing in the epidemic.

Cao Yaoqiang, President of Haining Household Textile Industry Association It is said that the "Haining home textile" regional brand is a gold card. The home textile enterprise expands the influence of the regional brand by promoting the operation of the regional brand, and promotes the transformation and upgrading of the industry better.

" This home textile purchasing Festival is the first large-scale home textile procurement activity held this year by our home textile industry. It plays an important role in fostering enterprise confidence, creating an atmosphere for development, stimulating the potential vitality of the market and promoting continuous innovation. ? We hope that through the one-stop platform of this exhibition, purchase and sale, we can enhance the volume of domestic market, strengthen exchanges with industry consultations, further promote and radiate the surrounding market, provide trade platform for industrial development and business operation in the epidemic situation, and help businesses and businesses to bring new business opportunities. "

It is understood that the Haining home textile procurement festival also. Guangdong Home Textile Industry Association, Shandong Textile Industry Association, Henan Household Textile Industry Association, Wujiang Taihu ring shading cloth home textile association, Yuhuan Furniture Industry Association, Wujiang District jacquard chamber of Commerce Relevant units such as the responsible person, as well as many home textile home professional market representatives. In such a very special period, we gather wisdom and seek common development.

Cao Yaoqiang further said that the procurement festival also responded to the transformation direction of the government's industrial policies, highlighting the goal of boosting domestic demand, further enhancing the connotation and development momentum of Xu Village textile enterprises, laying the foundation for the comprehensive recovery of business and sales.

In addition, bags and fur this year for the first time in the home textile procurement Festival, the purpose is also for enterprises to bail out. "After we learned that we would organize the procurement Festival, we took the initiative to contact Haining Home Textile City in China. We hope to set up a trading area for bags and fur to help leather enterprises open the domestic market. Next, we will also participate in various industries such as China International Leather Exhibition, fashion show and other industries, and continuously increase the influence of Haining leather enterprises. ? Gong Huihong, Secretary General of Haining Leather Industry Association Say. ?