Koala Bought Another Duty Free Product + Channel To Build A Business Moat.

Yesterday, South Korea duty-free shops or will face the news of collapse on micro-blog hot search. Today, koala bought and sold the official duty-free shop in Xinluo, Korea. Obviously, behind this is not just a simple commercial cooperation.

Under the globalization of the epidemic, the duty-free industry in Korea suddenly entered a state of collapse from a "golden egg goose". Since April, the total sales volume of the industry has shrunk by 9. If there is no more sales, the billions of Yuan duty-free products will be faced with the fate of being burned down according to the government regulations.

If the Korean duty-free shop is unable to withstand the completion of the audit in the second half of this year, the cross-border electricity supplier will become the choice when it becomes the main business of its hard selling and selling.

For the Korean duty-free shop industry, purchasing this platform channel through koala sea can help its online redistribution to solve the urgent problem at present. For koala shopping, it is also possible to join Korean duty-free shops again and harvest a batch of new users with its products. Cooperation between the two is not beautiful, but in koala, its ambitions seem to be more than that.

As one of the dual brands in the import field of Ali, koala plays a decisive role in the industry. Prior to Ali, the market share of all cross-border e-commerce platforms also means that they have sales channels. In this case, if we want to pursue further development, "products" will become a hidden topic.

Similarly, Tmall international, Jingdong international and other platforms also regard products as the core of development. The former achieved 200 thousand new products in 3 months; the latter deepened the new product strategy and launched the new plan as one of the three major strategies in 2020.

In contrast, koala shopping is actually not bad, but no one likes to abandon too much money, and no platform will deny the temptation of more products. Therefore, for the koala, billions of duty-free goods in the duty-free shop in Korea are huge wealth that the pen must be jealous.

Rely on koala platform channel, plus a large number of duty-free products, supplemented by the current hot business live broadcast, "cloud shopping duty-free shops" may help koala market share further.

It is true that the above ideals are very plentiful, but in my opinion, they are still not enough, and koala's appetite may be even bigger. If koala is able to cooperate with Korean officials, it will have a total of tens of billions of Korean duty-free shops in stock. Then it will have the scale advantage and is the scale advantage that other platforms can hardly replicate.

At the same time, with the duty-free shops cooperation and live broadcast goods, koala Hai also has the advantage of first mover. As a "crab eating man", koalas may not be able to build another business moat in the field, relying on the mode of product plus channel.

In fact, koala seems to have this idea. Yesterday, when the news of "Korea duty-free shop or facing collapse" boarded on micro-blog's hot search, koala bought a request for cooperation with the Korean Embassy in China. Making such an important decision in a short time, koala is very concerned about this cooperation.

At the same time, koala also seeks cooperation in the micro-blog, said that after the first joint operation in March, Xinluo, South Korea's AI Bao guest duty-free shops to test the water business live broadcast, April there will be other duty-free shops online koala shopping. Now we know that this cooperation is the duty free shop in Xinluo, Korea.

Obviously, there are only two possibilities behind this announcement. Either koala had negotiated with the duty-free shop in a very short time and reached a cooperation agreement, or the cooperation was finalized before the news broke out, and koala also had the idea of layout here.

No matter what kind of situation, last month with the "global city duty-free shop" joint trial of water business live broadcast, tasting the sweetness koala just borrowed the duty-free shop's survival crisis, to expand its first mover advantage in the field, and improve the construction of its own business moat.

In the case of domestic cross-border electricity supplier Ali's dominance, if the koala is really willing to win, it will win the cooperation with the duty-free industry in Korea. Its gap with Tmall international will also be further narrowed, while Ali's dual brand synergy strategy will also gain new growth momentum.