YOUNGOR 3 Live Broadcast With Goods 2500 Million Praise To Help Businesses Build Golden Live Room

Recently, men's brand YOUNGOR opened the first live broadcast of the ten shops, 100 cities and the same celebration. During the same time, 12 live rooms were broadcast at the same time, and in a few hours, nearly one million people watched. Among them, three large live events have achieved glittering results, reaching 5 million 420 thousand, 11 million 610 thousand and 8 million 280 thousand respectively.

At a meeting in March, YOUNGOR said, "YOUNGOR, the main business group, did not take the online channel as the center of gravity. After the outbreak, we began experimenting with the "Zan mall + WeChat group + live mode" business, initially clearing inventory, and then trying spring new product sales, the first live broadcast sales exceeded 5 million, let us have more confidence in the promotion of offline activities.

Previously, 95% of YOUNGOR's sales came from direct battalion, which was affected by the epidemic. At the worst time, only about 3000 of the stores in the country were able to operate normally. Fortunately, from last year, YOUNGOR's team in Shanghai and Chongqing began to pilot the operation of micro mall, laying a solid foundation for the rapid transformation line.

Since March this year, YOUNGOR has started to sell live products. On the eve of the first "307 favorite men's Day" live broadcast, the team mobilized nearly 20 thousand employees in the whole country to become distributors. Through the "salesperson" plug-in, each distributor asked 2 members to enter the live room, and accumulated their respective private customers. The day of the live broadcast was a resultant force, and the final live broadcast led to a 5 million 420 thousand breakthrough in sales.

In April 11th, the live broadcast of YOUNGOR MAYOR wedding festival was launched, and the ambassador Xiong Ziqi visited the studio to encourage fans to stay in the live room, thus further enhancing the activity and conversion rate of the live broadcast. Less than 2 hours after the start of the broadcast, more than one million people watched, and the turnover of the live broadcast exceeded 11 million 610 thousand yuan.

In April 18th, YOUNGOR launched the first "ten shops broadcast, 100 city celebration" campaign, which led to sales of 8 million 280 thousand yuan, and poured in just a few hours. The main feature of this live broadcast is that the 12 stores are broadcasting at the same time, so that each store can execute its own brand and call together with the brand. And the live broadcast technology, which is the first to create live broadcast, can solve the shortcomings of some stores that do not have the ability to live and sell through the form of linking live rooms in the main venue.

At present, at the WeChat side, there are two live broadcast solutions, including "live broadcast + small program live component". Besides this, it also supports businesses to access live broadcasting platforms such as quick hands, unfamiliar streets, tiger teeth and Ying Ke.

During the outbreak of new crown pneumonia, traditional retail brands including YOUNGOR, Bo Yang home textiles, TCL, Wenfeng group, Miss Fu in Chengdu, Wangfujing department store and other traditional retail brands have been connected with the live broadcast business solutions, and the sales volume of different degrees has increased sharply, causing a trend of "cloud selling".

And the reason why Zan can become the SaaS service provider behind many companies' live broadcast with goods is closely related to their technological strength and trust in the business community. The "multi-channel live broadcast" mode and rich marketing tools enable the flow of live streaming to be transformed efficiently, and enable old customers to bring in new customers continuously. This not only satisfies the business's digging of new traffic in the live broadcast area, but also helps businesses establish "private area traffic pools" and enhance the value of single customers. In addition, an order processing speed of 60 thousand pens / sec can also ensure that even if the order breaks out, the business will keep the system stable during the live broadcast.