The General Manager Broadcast Live With Goods.

On the afternoon of April 29th, the live room of red bean men's clothing was especially busy: lighting, makeup, props, selection, communication and pre broadcasting. The anchors are also preparing nervously. A brand new product cloud conference will be opened in the form of live broadcast.

At 18:00, the red bean men's Mr.Real real me flagship series began. The net red Meng Tai panda platform, the new red bean white T and the high quality elastic shirt officially unveiled the mystery.

At 19:00, there was a small climax in the evening. Zhou Hongjiang, the general manager of the red bean group, went to live in the studio. On line, he threw out the big wave value premium and welfare. He personally introduced to the fans the German Rudolf bacteriostatic technology of the red bean T and the unique fabric of the Shu elastic knitted shirt, and led you to "cloud test fitting".

　　 Play with live goods, help the evolution of marketing mode. From 2019, the hot business of the live broadcast business has increased unprecedentedly. By 2020, the development opportunities of live broadcasting business brought by the abundant leisure time of the epidemic people have increased the impact and benefit of the live broadcast. In addition to the head anchors of Li Jiaqi and Wei Ya, the direct selling of Taobao, mogujie.com and other electronic business platforms are also in full swing. Live broadcasting has become the "eye of the storm" in the retail industry. The red bean men's clothing benefited from the layout of the live broadcast matrix of the official brand publicity last year. The apparel retailers at the bottom of the line took the form of adjusting the sales strategy in the form of live broadcast and WeChat small program for the first time, and strengthened the live broadcast of goods with Tmall, Jingdong, vip.com, Suning, small program mall and other platforms to ease the impact of the epidemic. According to a recent public report, red bean men's clothing launched "fourth generation red bean 3D high elastic pants" live broadcast, new live broadcast of 10 hours live PK and other marketing activities, live watching volume and turnover have achieved a good year-on-year growth, such as the first 10 hours live PK competition compared with last week, the turnover increased by 200%.

In addition, on the afternoon of April 30th, Wuxi's joint Alibaba, jomson and other electronic business platforms will launch the "sea purchase Wuxi Yun Qi future" - new retail help foreign trade expand domestic sales activities. Red bean men's clothing will be officially recommended by high-quality domestic enterprises. At that time, relevant leaders in Wuxi will also go into the red bean men's live room for new products, such as red bean jacket, 3D high elastic pants and Xiao Bai T.

　　 Research and development of quality products, lay the foundation for brand building. Red bean men's clothing has always believed that the continuous shaping of brand power is based on providing consumers with high value for money and valuable products. Talking about brands from high-quality products is always a castle in the air. To this end, the red bean men's wear introduced first-class design team and commodity planning team, enhance independent research and development capabilities, and constantly release the energy of product innovation. From the early shirts, suits, colorful series, to light suits, light goose down, 3D high elastic pants and Dengfeng series, the function of the products continues to improve, and the explosive products continue to sell well.

What needs to be mentioned is that the 2020 design of red bean menswear will be quite attractive. In 2019, Fabio, the designer of the joint launch of the "Dengfeng" series, has become the new design consultant of the company. According to the person in charge of the design, "on the basis of joint cooperation with Italy designer Fabio Del Bianco, the company further deepened its cooperation this year and hired it as the company's design consultant. Fabio Del Bianco will participate in the design and development of red bean men's 2020 autumn winter, 2021 spring summer, 2021 autumn and winter theme products, and conduct comprehensive commodity planning guidance on fashion trends, color planning, fabric planning and so on.

Upgrade process fabrics, research and development of new version, joint hot IP, internationally renowned designer...... The red bean men's clothing keeps advancing with the times, always takes the product as the core, takes the quality to stand firm and brings the brand-new product to the consumer.